Apple Airs New 'iCloud Harmony' Commercial


Apple today released a new iPhone 4S commercial focusing on iCloud. Entitled "iCloud Harmony", the ad offers no voiceover and instead utilizes a series of fast-paced cuts to show music, photos, calendars, apps, contacts, and books all automatically syncing among Macs, iPads, and iPhones.


The commercial, which is also being featured on Apple's main homepage, ends with the tagline "Automatic. Everywhere. iCloud."

Top Rated Comments

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113 months ago
Apple needs to air one focusing on 'Find My Phone'.
That feature (which I laughed at thinking it would be pointless) help me get a 2 month old iPhone 4S back.
Score: 13 Votes (Like | Disagree)
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113 months ago
Good ad. A healthy reminder to mum and dad not to get kinky with the iPhone camera if grandma or the kids share the same Apple ID.
Score: 10 Votes (Like | Disagree)
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113 months ago
Brilliant advertisement :)
Score: 10 Votes (Like | Disagree)
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113 months ago
I still miss the Mac vs PC ads ):
Score: 7 Votes (Like | Disagree)
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113 months ago
I honestly think this is one of the better ads to come out of Apple for a while now.
Score: 7 Votes (Like | Disagree)
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113 months ago

Most of the people who post on this site are Apple people. We all understand what the commercial is about. I wonder how many non technical people will get the concept?


You've just hit on one of Apple's key strengths right there—making technology which even non-technical people get. And the ads back that up I think. The non-technical person might be tempted to ask why the pictures are appearing on the computer, as if by magic—but that's the whole point isn't it? ;)
Score: 6 Votes (Like | Disagree)

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