Apple today released a new iPhone 4S commercial focusing on iCloud. Entitled "iCloud Harmony", the ad offers no voiceover and instead utilizes a series of fast-paced cuts to show music, photos, calendars, apps, contacts, and books all automatically syncing among Macs, iPads, and iPhones.
The commercial, which is also being featured on Apple's main homepage, ends with the tagline "Automatic. Everywhere. iCloud."
Top Stories
Apple Acquires Weather App Dark Sky
Apple has acquired weather app Dark Sky, Dark Sky's developers announced today. Dark Sky is one of the most popular weather apps on the App Store, known for its accuracy and storm warnings.
Our goal has always been to provide the world with the best weather information possible, to help as many people as we can stay dry and safe, and to do so in a way that respects your privacy.
There is no ...
Zoom Accused of Misleading Users With 'End-to-End Encryption' Claims Amid Other Security Issues [Updated]
Zoom is facing fresh scrutiny today following a report that the videoconferencing app's encryption claims are misleading.
Zoom states on its website and in its security white paper that the app supports end-to-end encryption, a term that refers to a way of protecting user content so that the company has no access to it whatsoever.
However, an investigation by The Intercept reveals that...
Case for Upcoming Low-Cost iPhone Shows Up at Best Buy With Alleged April 5 Stock Date
Apple has a new low-cost iPhone in the works, which is supposed to be launching sometime in the first half of 2020. Given the ongoing situation in the United States and other countries, it's been unclear if the device is going to launch within the planned timeline, but there are signs that it could be coming soon.
We started seeing cases for the new low-cost iPhone back in early February,...
Bloomberg: Apple's 5G iPhone Still on Schedule for Fall Launch, But Future Products Could Be Delayed
Apple's 5G iPhone is still on track to launch within the company's typical annual fall release schedule, according to a new Bloomberg report on filed on Monday.
Signs are that Apple's Chinese-centric manufacturing -- of which Hon Hai is the linchpin -- is slowly getting back on track. The next iPhones with 5G wireless capabilities remain on schedule to launch in the fall, partly because mass...
Testing Brydge's New Pro+ Keyboard With Trackpad for iPad Pro
Well ahead of when Apple introduced trackpad support in iOS 13.4, Brydge announced an iPad Pro keyboard with a built-in multi-touch trackpad. We have one of Brydge's new Pro+ keyboards on hand, and thought we'd check it out to see how it works with Apple's new 2020 iPad Pro models.
Subscribe to the MacRumors YouTube channel for more videos. The Brydge Pro+ keyboard is similar in design to...
Apple's Work on New Upcoming Products Progressing Normally as Employees Adjust to Telecommuting
Apple's development of upcoming products is progressing as usual despite the fact that Apple employees around the world are working from home, according to a new report today out from Bloomberg.
Apple is still working on new versions of the HomePod, Apple TV, MacBook Pro, budget iPads, Apple Watch, iPhone, and iMac, all of which could be released "as early as later this year" and have been...
Apple Releases ProRes RAW Beta for Windows
Apple today released ProRes RAW for Windows in a beta capacity (via Mark Gurman), with the software designed to allow ProRes RAW and ProRes RAW HQ video files to be watched in compatible applications on Windows machines. According to Apple, the software will let the files be played within several Adobe apps: Adobe After Effects (Beta) Adobe Media Encocder (Beta) Adobe Premiere...
Apple Configurator 2 Updated With New Features, Including Support for Restoring Firmware on 2019 Mac Pro
Apple Configurator 2 has been updated to version 2.12 with several improvements, including support for restoring firmware on the 2019 Mac Pro.
The release notes:• Added support for restoring firmware on the 2019 Mac Pro
• Allow access to websites using TLS 1.0 and 1.1
• VPN: Configure Provider Designated Requirement for Custom SSL connection type
• VPN: Configure network options for ...
Seemingly Unreleased Version of Logic Pro X With Live Loops Appears on Apple's Education Site [Updated]
Update: Apple has replaced the Logic Pro X image with an older version. Original story follows.
A seemingly unreleased version of Logic Pro X has appeared on Apple's education site, as spotted by a Reddit user. The image from Apple's education products page shows a 16-inch MacBook Pro running Logic Pro X, but with a familiar interface that looks extremely similar to GarageBand's Live Loops ...
Apple's 2020 MacBook Air vs. 2020 iPad Pro
Apple in March updated both the MacBook Air and the iPad Pro, and with the iPad Pro increasingly positioned as a computer replacement, we thought we'd compare both new machines to see how they measure up and which one might be a better buy depending on user needs.
Subscribe to the MacRumors YouTube channel for more videos. We're comparing the base model 12.9-inch iPad Pro and the base model...
Top Rated Comments
(View all)That feature (which I laughed at thinking it would be pointless) help me get a 2 month old iPhone 4S back.
Most of the people who post on this site are Apple people. We all understand what the commercial is about. I wonder how many non technical people will get the concept?
You've just hit on one of Apple's key strengths right theremaking technology which even non-technical people get. And the ads back that up I think. The non-technical person might be tempted to ask why the pictures are appearing on the computer, as if by magicbut that's the whole point isn't it? ;)