Apple today released a new iPhone 4S commercial focusing on iCloud. Entitled "iCloud Harmony", the ad offers no voiceover and instead utilizes a series of fast-paced cuts to show music, photos, calendars, apps, contacts, and books all automatically syncing among Macs, iPads, and iPhones.
The commercial, which is also being featured on Apple's main homepage, ends with the tagline "Automatic. Everywhere. iCloud."
Top Rated Comments
That feature (which I laughed at thinking it would be pointless) help me get a 2 month old iPhone 4S back.
You've just hit on one of Apple's key strengths right theremaking technology which even non-technical people get. And the ads back that up I think. The non-technical person might be tempted to ask why the pictures are appearing on the computer, as if by magicbut that's the whole point isn't it? ;)