Apple today released a new iPhone 4S commercial focusing on iCloud. Entitled "iCloud Harmony", the ad offers no voiceover and instead utilizes a series of fast-paced cuts to show music, photos, calendars, apps, contacts, and books all automatically syncing among Macs, iPads, and iPhones.
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The commercial, which is also being featured on Apple's main homepage, ends with the tagline "Automatic. Everywhere. iCloud."
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(View all)That feature (which I laughed at thinking it would be pointless) help me get a 2 month old iPhone 4S back.
Most of the people who post on this site are Apple people. We all understand what the commercial is about. I wonder how many non technical people will get the concept?
You've just hit on one of Apple's key strengths right theremaking technology which even non-technical people get. And the ads back that up I think. The non-technical person might be tempted to ask why the pictures are appearing on the computer, as if by magicbut that's the whole point isn't it? ;)