Apple in 'Crunch Mode' Lining Up Apps for iPad 3 Demo and Commercials?

Rumors continue to swirl about the iPad 3 launch following yesterday's claims that Apple will be holding a media event during the first week of March for the introduction. The Next Web now reports that Apple is currently said to be in "crunch mode" as it works to finalize its plans for the event.


According to the report, Apple is working to pin down select third-party apps to be the featured demonstrations at the media event and in commercials for the upcoming device. Apple is said to be emphasizing apps that will show off the iPad 3's high-resolution "Retina" display.

Our sources tell us that this selection process is continuing at an increased rate as Apple looks to finalize the lineup for the iPad 3. There is also emphasis on graphics-oriented applications with high-definition assets, which appears to be in line with the new iPad featuring a ‘Retina’ display.

In addition, some apps that Apple is impressed with are being forwarded on to its long-time advertising partner TWBA/Chiat/Day for possible inclusion in the initial iPad 3 commercial spots. This process is entering its final phase as well, with the company on a tight deadline to deliver assets for playback during the presentation and later, television broadcast.

Apple has been known to bring third-party developers to Cupertino in the weeks and days leading up to a major keynote or media event in order to work through presentation plans for demos and ensure that they will run smoothly. One account from the early days of the App Store related Apple's work with a developer to spend a week's worth of 16-hour days at Apple headquarters porting an app to iOS in time for the company's September 2008 "Let's Rock" event, only to see Steve Jobs nix the demo over concerns that it wasn't "fast-paced" enough.

Related Roundup: iPad
Buyer's Guide: iPad (Neutral)

Top Rated Comments

(View all)
Avatar
111 months ago
Man, I cannot wait.

I use the iPad as a comic reader and everything about is perfect except the fine print. Sometimes it's just illegible. This display will make it beyond great.
Score: 12 Votes (Like | Disagree)
Avatar
111 months ago

The iPad is worthless without a universal model that will work on AT&T, Verizon, and Sprint, with no contract.

I wondered why iPad sales were so low.
Score: 9 Votes (Like | Disagree)
Avatar
111 months ago

iBooks, a photography app of some kind, and an app with streaming high definition content (MLB perhaps).


Maybe they have finally done an Aperture app! Perfect time to show something like that off if you ask me.
Score: 9 Votes (Like | Disagree)
Avatar
111 months ago

What is the point of a 2048x1536 resolution if the video streaming apps are all stuck using 480-720p resolution for bandwidth purposes.


It's excellent for reading eBooks with absolutely perfect text rendering. Or websites with absolutely perfect text rendering. Video is actually what I care about the least, because you can't see the pixels in fast moving motion anyway.
Score: 8 Votes (Like | Disagree)
Avatar
111 months ago
128GB, please.
Score: 8 Votes (Like | Disagree)
Avatar
111 months ago

I am personally boycotting future Ipad purchases until Apple reigns in on the types of apps being offered on the App store. It has gone from a really bright future of new technology to total garbage in the 2.5 year span since the Ipad 1 came out.

What is the point of a 2048x1536 resolution if the video streaming apps are all stuck using 480-720p resolution for bandwidth purposes.

What is the point of the new higher resolution if 9 out of 10 games that come out are all designed to just milk money out of the user rather than provide a fun experience? Id rather spend $10 on a game than get it for free and have the mechanics broken because they are geared to make me spend money to make the game tolerable.

Sounds to me like the hardware has moved beyond software and I blame it entirely on Apple. They manage the app store and they let companies make free apps with $99 in app purchases.


I don't disagree with your comments regarding quality, but I think we need to examine some key points here.

As a customer, if you put two apps in front of me - one is free with DLC and the other is $99 but includes everything, I am going to choose the freemium app 9 times out of 10. If the full-price app is the only one available, I am less likely to jump in due to the risk/reward ratio ("That's a lot of money for an app I'm not sure I'll like...").

As a developer, I would rather have 9 free downloads of my app with a couple hundred dollars worth of DLC purchases than 1 download of my full-price app.

As Apple, I prefer whatever method customers prefer and are willing to pay for. Why argue with consumers if they are happy and you are still getting your 30% cut?

In the end, the market will determine what is acceptable. If people stop buying freemium apps and upgrades, then developers will need to re-think their strategy. Just realize that there are a lot of folks out there with iDevices that can't jump at every $20 app they see. Freemium makes sense for a lot of people.
Score: 7 Votes (Like | Disagree)

Top Stories

Apple Takes Legal Action Against Small Company With Pear Logo

Saturday August 8, 2020 11:09 am PDT by
Apple is taking legal action against the developers of the app "Prepear" due to its logo, according to iPhone in Canada. Prepear is an app that helps users discover recipes, plan meals, make lists, and arrange grocery deliveries. The app is a spinoff of "Super Healthy Kids," and the founders claim that they are facing litigation from Apple. Apple reportedly takes issue with Prepear's logo, ...

Apple Seeds iOS 14 and iPadOS 14 Public Beta 4 to Testers

Thursday August 6, 2020 10:05 am PDT by
Apple today seeded new public betas of upcoming iOS 14 and iPadOS 14 updates to its public beta testing group. Today's software releases, which Apple labels as fourth betas to keep them in line with developer betas, are actually the third betas that Apple has provided and they come two weeks after the prior beta releases. Public beta testers who have signed up for Apple's beta testing...

Supposed iPhone 12 Display Unit Leaks

Thursday August 6, 2020 8:13 am PDT by
An image supposedly of an iPhone 12 display unit has been shared online by leaker "Twitter user Mr. White". Compared to images of an iPhone 11 Pro display piece, this new unit has a reoriented display connector, reaching up from the bottom of the display, rather than from the left-hand side on iPhone 11 Pro. This may be due to the logic board moving to the other side of the device. A...

8 Third-Party Home Screen Widgets That You Can Try Out Now on iOS 14

Wednesday August 5, 2020 12:56 pm PDT by
One of the biggest new features of iOS 14 is Home Screen widgets, which provide information from apps at a glance. The widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. When the iOS 14 beta was first released in June, widgets were limited to Apple's own apps like Calendar and Weather, but several third-party developers have begun to test ...

New 27-Inch iMac's Storage Affixed to Logic Board, 4TB and 8TB Configurations Have Expansion Connector

Friday August 7, 2020 7:46 am PDT by
Following a report from German blog iFun.de that claimed the new 27-inch iMac's flash storage is soldered to the logic board, MacRumors has obtained additional information in an internal document for Apple technicians. In the document, Apple says that the flash storage is indeed affixed to the logic board and cannot be removed. However, for the 4TB and 8TB configurations, Apple says that a...

2020 iMac Teardown Reveals Internal Changes and Similarities

Saturday August 8, 2020 12:44 pm PDT by
A teardown video, shared by OWC, reveals the internal changes in the new 2020 27-inch iMac. The 2020 27-inch iMac was announced earlier this week with 10th-generation Intel Core processors, AMD Radeon Pro 5000 series graphics, up to 128GB of RAM, up to 8TB of storage, a 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, higher fidelity speakers, and...

Kuo: iPhone 12 Camera Lens Supplier Experiencing Quality Issues, But May Not Affect Launch Schedule

Thursday August 6, 2020 9:30 pm PDT by
One of Apple's camera lens suppliers for the upcoming non-Pro iPhone 12 models is having quality issues, according to a new research note from analyst Ming-Chi Kuo seen by MacRumors. The issues are, however, unlikely to have an impact on Apple's shipping schedule, presuming that Apple's other main supplier can make up the difference. Kuo says that Genius Electronic Optical has discovered...

Google's $349 Pixel 4a vs. Apple's $399 iPhone SE

Wednesday August 5, 2020 1:45 pm PDT by
Google this week launched its newest smartphone, the $349 Pixel 4a, a low-cost device that's designed to compete with other affordable devices like Apple's iPhone SE. We picked up one of the new Pixel 4a smartphones and thought we'd check it out to see how it measures up to the iPhone SE, given that the two devices have such similar price points. Subscribe to the MacRumors YouTube channel ...

Sony WH-1000XM4 Noise-Canceling Headphones Now Available for $350

Friday August 7, 2020 2:01 am PDT by
Sony's flagship WH-1000MX3 noise-canceling headphones have been among the best on the market for some time, and this week Sony released its fourth-generation WH-1000XM4 headphones boasting some notable improvements on the previous model. The XM4s feature the same basic design as the XM3s, but are one gram lighter at 254 grams due to slightly larger ear pads and some subtle tweaks to the...

Apple Announces New 27-Inch iMac With 10th-Gen Processors, Up to 128GB RAM, 1080p Webcam, True Tone, and More

Tuesday August 4, 2020 8:07 am PDT by
Apple today announced a new 27-inch iMac with faster 10th-generation Intel Core processor options, next-generation AMD graphics, up to 128GB of RAM, a higher-resolution 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, a T2 chip, higher fidelity speakers, studio-quality microphones, and more. A breakdown of the new 27-inch iMac's features and specs:10th...