Amazon Hits Apple with New 'Three Kindles for the Price of an iPad' Commercial
With its prominent position in the smartphone and tablet markets, it's no surprise that Apple is a popular target in its competitors advertising as they seek to differentiate themselves from Apple even as they ride on the popularity of the company's brand and products. Samsung has been one of the most prominent users of this tactic lately with its series of ads showing Apple fans waiting in line for the next new product launch only to be wowed by the latest Samsung product being used by a passerby.
Back in 2010, Amazon
took on the iPad with a Kindle ad touting its E Ink capabilities that provide superior viewing in direct sunlight. Amazon has now
revived the original concept addressing readability in bright sunlight but augmenting it by promoting the Kindle's significantly lower pricing. The ad notes that customers can buy three Kindles for less than the price of an iPad, allowing everyone in the family to have their own device.
Man: Hey, excuse me. That's the new Kindle, isn't it? $79.
Woman: Best way to read, even in sunlight.
Man: Yeah, but I mean if you want to watch movies, or surf the Web...
Woman: I've got a Kindle Fire for that.
Man: Three Kindles. That's got to be expensive.
Woman: Not really. Together they're still less than that. (nods at man's iPad)
With the Kindle Fire priced at $199 and the basic ad-supported Kindle priced at $79, two Kindle Fires and a Kindle would cost a total of $477, below the iPad's $499 entry-level price. Apple has been rumored to be planning to continue offering the iPad 2 as a lower-cost option once the company introduces the iPad 3 early next month, but Apple almost certainly will not match or come close to the Kindle Fire's pricing given the significant differences between the two devices.
Popular Stories
Following over three months of beta testing, iOS 18 will finally be widely released to the public this Monday, September 16. The update should be available to install starting at around 10 a.m. Pacific Time (1 p.m. Eastern Time) in the Settings app under General → Software Update on the iPhone XS and newer. Below, we have highlighted eight key new features included in iOS 18, and Apple...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
Following its iPhone 16 event on Monday, Apple shared a PDF on its website with a list of all new features and changes coming with iOS 18. The list includes many features that were already announced, including Apple Intelligence, new customization options for the Home Screen and Control Center, a redesigned Photos app, several enhancements to the Messages app, a Passwords app, and more....
Apple will likely hold another event in October this year to announce new Macs and iPads. If so, it would be the fourth time in the last five years that Apple has held an event in October. Last year, Apple held a virtual event on Monday, October 30 to announce new MacBook Pro and iMac models with the M3 series of chips. In his Power On newsletter today, Bloomberg's Mark Gurman reiterated...
Apple analyst Ming-Chi Kuo today said demand for the iPhone 16 Pro and iPhone 16 Pro Max has been "lower than expected" since the devices became available to pre-order in the U.S. and dozens of other countries on Friday. Kuo said his data is based on a "supply chain survey" and shipping estimates listed on Apple's online store. Kuo estimated that sales of all four iPhone 16 models reached...
Apple began accepting pre-orders for all four new iPhone 16 models today, and shipping estimates for the iPhone 16 Pro and Pro Max on Apple's online store in the U.S. are already beginning to slip into October for many configurations. As of 6:45 a.m. Pacific Time, the iPhone 16 Pro and Pro Max were facing a 2-4 week shipping delay for some configurations on Apple's online store, with...
iOS 18 will be released to the public on Monday, but the first Apple Intelligence features will not be available until iOS 18.1 is released in October. Apple Intelligence features will continue to roll out in iOS 18.2 and beyond, with the expected roadmap outlined below per Apple's website and rumors. Apple Intelligence requires an iPhone 15 Pro model or any iPhone 16 model, and it will...
