Amazon Hits Apple with New 'Three Kindles for the Price of an iPad' Commercial

With its prominent position in the smartphone and tablet markets, it's no surprise that Apple is a popular target in its competitors advertising as they seek to differentiate themselves from Apple even as they ride on the popularity of the company's brand and products. Samsung has been one of the most prominent users of this tactic lately with its series of ads showing Apple fans waiting in line for the next new product launch only to be wowed by the latest Samsung product being used by a passerby.


Back in 2010, Amazon took on the iPad with a Kindle ad touting its E Ink capabilities that provide superior viewing in direct sunlight. Amazon has now revived the original concept addressing readability in bright sunlight but augmenting it by promoting the Kindle's significantly lower pricing. The ad notes that customers can buy three Kindles for less than the price of an iPad, allowing everyone in the family to have their own device.

Man: Hey, excuse me. That's the new Kindle, isn't it? $79.

Woman: Best way to read, even in sunlight.

Man: Yeah, but I mean if you want to watch movies, or surf the Web...

Woman: I've got a Kindle Fire for that.

Man: Three Kindles. That's got to be expensive.

Woman: Not really. Together they're still less than that. (nods at man's iPad)

With the Kindle Fire priced at $199 and the basic ad-supported Kindle priced at $79, two Kindle Fires and a Kindle would cost a total of $477, below the iPad's $499 entry-level price. Apple has been rumored to be planning to continue offering the iPad 2 as a lower-cost option once the company introduces the iPad 3 early next month, but Apple almost certainly will not match or come close to the Kindle Fire's pricing given the significant differences between the two devices.

Related Roundup: iPad
Tags: Amazon, Kindle
Buyer's Guide: iPad (Buy Now)

Top Rated Comments

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114 months ago
Yeah, and I could buy like 3 Kia Rios for the price of a single Range Rover. That totally makes the Kia Rio a superior car, right you guys?
Score: 86 Votes (Like | Disagree)
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114 months ago

On other news, three napkins are still less than one Kindle


Yeah, and I could buy like 3 Kia Rios for the price of a single Range Rover. That totally makes the Kia Rio a superior car, right you guys?


Let's be real guys ... you can't downplay the value proposition of getting 3 Kindles for the price of an iPad. I think Amazon is smart to play this angle since it puts some perspective on how much money you are really spending.
Score: 48 Votes (Like | Disagree)
Avatar
114 months ago
Dennis Miller used to do a bit about buying things solely based on deals like 2-for-1:

"Hey folks, two of crap is still crap. If they really wanna screw you they'll give you three of these things."
Score: 44 Votes (Like | Disagree)
Avatar
114 months ago
Pretty effective commercial honestly. I know how much better the iPad is on... well, on everything, but to the average consumer...
Score: 44 Votes (Like | Disagree)
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114 months ago
On other news, three napkins are still less than one Kindle
Score: 43 Votes (Like | Disagree)
Avatar
114 months ago
This commercial made me want a Kindle (Fire)... Samsung's SB commercial made me want to burn their HQ to the ground with Fire.
Score: 35 Votes (Like | Disagree)

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