Amazon has taken Apple head on in their latest commercial for their Kindle e-reader:
The ad, shown here, features a guy sitting poolside in a t-shirt and shorts struggling to read an e-book on a black LCD-screen device that looks an awful lot like an iPad.
Next to him, a gal in a bikini is enjoying reading on her Kindle, featuring an E Ink screen that looks so clear in the sun that she can even read with sunglasses on. She tells iPad guy shes able to read in the sun because shes got a Kindle, which cost less than her sunglasses.
The ad points out that the iPad's screen is less readable in direct sunlight as compared to the Kindles e-ink screen. While the iPad is a more fully functional device than the Kindle, it overlaps the Kindle's e-reader usage with Apple's iBooks application.
Sunday January 29, 2023 10:15 am PST by Joe Rossignol
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more.
Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
Monday January 30, 2023 1:45 pm PST by Juli Clover
AirTags may be a convenient way for tracking dogs that might get off leash or otherwise lost, but there are dangers associated with the practice, as outlined by a report from The Wall Street Journal.
At 1.26 inches in diameter, AirTags are able to fit easily on a dog's collar, but that size also makes the tracking devices small enough to swallow, at least for a medium to large-sized dog, and ...
Monday January 30, 2023 12:55 am PST by Tim Hardwick
Apple will launch a foldable iPad with a carbon fiber kickstand sometime next year, according to analyst Ming-Chi Kuo.
Subscribe to the MacRumors YouTube channel for more videos. In a series of tweets, Kuo said he expects an "all-new design foldable iPad" to be the next big product launch in the iPad lineup, with no other major iPad releases in the next nine to 12 months. The analyst said he...
Monday January 30, 2023 3:43 pm PST by Juli Clover
Apple violated United States labor laws when it sent out an email warning employees about leaking confidential information about the company, the National Labor Relations Board (NLRB) said today in a ruling shared by Bloomberg.
Rules that Apple has established around leaks "tend to interfere with, restrain or coerce employees" from the exercise of their rights under the National Labor...
Following last week's hardware announcements, this week saw the actual release of several of the new products as well as operating system updates bringing new features and bug fixes across Apple's platforms.
This week also saw some fresh rumors about the iPhone 15 lineup and Apple's upcoming AR/VR headset, while we shared some tips to help you get the most of your macOS experience, so read...
Friday January 27, 2023 10:01 am PST by Juli Clover
Multiple rumors have suggested that the next-generation iPhone 15 models will adopt the Wi-Fi 6E standard that Apple has already introduced in the iPad Pro and MacBook Pro, and now a leaked document appears to confirm Apple's plans.
Sourced from researcher and Apple leaker Unknownz21 (@URedditor), the document features diagrams of the iPhone 15's antenna architecture. D8x refers to the...
Friday January 27, 2023 2:11 pm PST by Joe Rossignol
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least eight exclusive features not available on the standard iPhone 15 and iPhone 15 Plus.
An overview of the eight features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...
Apple on January 23 released iOS 16.3, delivering support for Security Keys for Apple IDs, changes to Emergency SOS functionality, support for the second-generation HomePod, and more.
