Live Coverage of Apple's Education-Focused Media Event


Apple today is holding its education-focused media event where it is widely expected to introduce a new push into digital textbooks. The event is scheduled to kick off at the Guggenheim Museum in New York City at 10:00 AM Eastern / 7:00 Pacific.

Apple will not be providing live video coverage of the event to the public, but a number of news sites will be on hand to provide text and photo updates, and we're including links to several of them here. We will also be updating this article with coverage as the media event unfolds and news stories regarding the event announcements will go out through our @MacRumors account.

- The Verge
- Macworld
- Engadget
- CNET
- AllThingsD
- The Loop
- Time/Technologizer
- The Wall Street Journal

Recent News and Rumors

- Apple's Textbook Project Code Named 'Bliss' and Inspired by Al Gore's 'Our Choice'?
- Apple's Textbook Initiative to Feature Strong K-12 Focus, Aid Publishers Large and Small
- iWork VP Roger Rosner Taking Charge of Apple's Digital Textbook Initiative
- Apple to Launch 'Garageband for e-books' on Thursday?
- More on Apple's Textbook Plans for Thursday's Media Event

In one last-minute rumor, Jason O'Grady claims on Twitter and at ZDNet that Apple could launch Pages '12 with enhanced ePub support (perhaps alongside a full iWork '12 update), iBooks 2.0 with support for Mac, and textbook rentals.

Event Updates

- Phil Schiller on stage. "Good morning everyone. I'm pleased to welcome you here in New York. This is really special for everyone at Apple. It's about education."
- Setting the background of Apple's interest in education, challenges facing students, etc. Intro video of educators talking about issues with class sizes, poor facilities, low levels of student engagement, insufficient technology and textbooks.
- Schiller: One place we think we can help is student engagement.
- No surprise that students like to learn on iPad. #1 on teens' holiday wish lists this year.
- Already 20,000 education apps for iPad, and the iBookstore is packed with books. There already over 1.5 million iPads being used in education, but we want to make things even easier for them.
- First of two things: Reinventing textbooks
- Textbooks aren't always ideal: cumbersome, not terribly portable, not durable, not interactive, not searchable, but the content is great. Companies work hard to update, but hard to get the content out to people fast enough.
- iPad can help overcome many of those deficiencies, and that's why we're here today.


- iBooks 2
- These books are amazing, so here is a demo of iBooks 2. Roger Rosner to assist.
- Demoing biology textbook. Dramatic intro movie, multitouch gestures to move through book, 3D models of insides of cells.
- Much more interesting than static sheets of paper. But we need to get it into kids' hands.
- Authors have complete freedom in text and graphics layout. Auto-rotate between portrait and landscape, and we re-layout the content Portrait offers a more traditional text format.
- Pinch to get to table of contents. Easy glossary access and linked index entries.
- Review questions become visual and interactive, and offer immediate feedback.
- Integrated highlighting and notetaking. Automatically turn notes and highlights into study cards. Glossary terms too...can even shuffle the cards.
- How do I get these? New textbook category in the iBookstore. Free samples and one-click purchase.
- Schiller back on stage.
- iBooks 2 available from the App Store for free today.
- So how do you create these books?


- iBooks Author
- Mac application for authoring interactive books. Rosner demoing the book creation process.
- Template chooser sets the stage, and build from there. Drag and drop layout controls.
- Toolbar controls with gallery of available interactive elements. Everything auto-formats into the layout.
- For more custom interaction, drag and drop an entire Keynote presentation right into the layout.
- If you can write code in Javascript and HTML5, you can build your own widgets for embedding in books.
- Demoing easy glossary-building tools.
- "If you've ever been involved in an e-book creation before, you know this is a total miracle."
- Preview function to push the book to an iPad for testing.
- Schiller back on stage.
- "So that's iBooks Author. It is the most advanced, most powerful and yet most fun interactive authoring tool yet created."
- iBooks Author available free on the Mac App Store today.
- So how do we get the textbooks? New category in iBookstore.
- We wanted to get started with partners early, so we're starting with high school textbooks priced at $14.99 or less.
- Books can be kept up to date, and students get to keep their own copies.
- Partnered with Pearson, McGraw-Hill, and Houghton Mifflin Harcourt...these three companies account for 90% of the textbooks sold in the U.S.
- First books launching today: Biology, Environmental Science from Pearson; Algebra 1, Biology, Chemistry, Geometry, Physics from McGraw-Hill.
- DK Publishing is also onboard with kids books...launching four titles today.
- E.O. Wilson Foundation also involved. Exclusive "Life on Earth" coming to the iBookstore. First two chapters free, remaining chapters coming at a reasonable price as they make them.
- Another video of teachers talking about why they teach and why there's no reason students should be receiving outdated information in the same textbook format used since the 1950s.
- Clips of publishing company CEOs, education administrators and teachers talking about what a game-changer the iBooks textbook initiative is.
- Schiller back on stage. "So that's the first thing we wanted to tell you about today."

- Eddy Cue on stage for the second announcement.
- Talking about helping teachers reinvent their curriculums. Highlighting iTunes U....1,000 universities using it, world's largest catalog of free education content, 700 million downloads from iTunes U.
- New iTunes U app for iPad that lets teachers do everything they need to do for a class.
- Jeff Robbin on stage for demo. Overview section offers easy access to teacher details, syllabus, office hours, etc.


- Assignments can send students directly to a section within iBooks.
- Link out to video clips, stream or download lectures, etc.
- Easy access to notes and materials.
- Over 100 courses have already been created...all available for free on iTunes U.
- K-12 schools can also now sign up for iTunes U.
- iTunes U app available for free today in App Store.
- Schiller back on stage summarizing Apple's dedication to education. Quickly mentioning iBooks 2, iBooks Author, and iTunes U apps.
- "We're really proud of what the teams have done. They've worked so hard on this. They do it because all of us at Apple know you can empower people through learning. And tech has a role to play in that — that's one of the best things that's built into the culture."
- Thanks for joining us. Press headed to hands-on demos.

Top Rated Comments

(View all)
Avatar
110 months ago
As a book publisher, I'm super-excited about this. :)
Score: 9 Votes (Like | Disagree)
Avatar
110 months ago
It's astonishing how many people in here have absolutely no idea how schools run.
Score: 8 Votes (Like | Disagree)
Avatar
110 months ago
If arranged properly, the iPad could free grade schoolers from time restraints. They could easily rocket ahead of curriculum and move onward through their own initiative. I think the iPad, specifically, could free kids from educational institutions, since it already is a huge research engine in a tiny package.

We'll see where this goes.
Score: 8 Votes (Like | Disagree)
Avatar
110 months ago


In college, I would attend a few classes each day (usually 3-4) and most had at least 1 hour or more between classes...


How nice for you. There are college campuses large enough (and with shorter breaks between classes) that there simply isn't time to walk all the way back to a dorm room (or parking lot for those living off campus) between classes, so all books have to be carried around all day.

but again, backpacks (not just for books you know...billions of hikers use them) are designed to not only CARRY 40+ pounds of material, but to make that weight COMFORTABLE while walking.


So you never had to carry many books around but now you insist that carrying around more than forty pounds on a regular basis is "comfortable"? And eliminating the need to do that is of absolutely no benefit?

Seems like you're either really out of touch with anything outside your own personal experience, or flat out desperate to find anything to criticize about these announcements.
Score: 7 Votes (Like | Disagree)
Avatar
110 months ago

I can read a book that is 500 years old but I can't even read my floppy disks anymore. Food for thouhgt. This is not for education, this is for consumation.

Dude, you mean "consumption", right?..
Score: 6 Votes (Like | Disagree)
Avatar
110 months ago

Textbooks aren't always ideal: cumbersome, not terribly portable, not durable, not interactive, not searchable, but the content is great. Companies work hard to update, but hard to get the content out to people fast enough.

Wha????

1)How are textbooks cumbersome?! For comparison, there are no buttons (unlike an iPad), no cords, no dead batteries, no crashing, etc.

2)NOT PORTABLE?! ARE YOU KIDDING ME?! Having graduated high school and college, I can say that I never, ever, found a texbook that was not portable. Sure, maybe if I tried to carry all 15 home in 1 bag at the end of the year...but that's it. Total joke on this point, Apple.

3)Not durable? Again, a joke, Apple.

4)Not searchable? Well, kinda true...but all textbooks are broken up into Chapters and there is that thing called, um, oh, THE TABLE OF CONTENTS in the beginning...and typically an index in the back for topics and sub topics. Very very rarely did I find it hard (gee, I had to spend 5 minutes) to locate a topic in a book. And how many times in Search Engines (either web-based or built into software products) have I spent more than 5 minutes trying to find something...often enough (exception: Google)

5)Can't get the content out fast enough? Mmmmm, last time I checked at textbook was good for a Semester or longer...typically 3-9 months worth of a topic. Other than Science and Biology, textbooks are not years out of date. Typically new Editions come out every year with fixed typos, extra or new examples, and every blue moon a new topic. Lets not forget that textbook companies have been screwing kids for decades by releasing a new "edition" every year which thus makes the old edition worthless on the used market...we've all been there.


It will be interesting to see what Apple has to offer, but this opening statement is a complete joke and the biggest Marketing spin I've ever heard of.

Other comments Apple will likely make against textbooks:

1)You can get papercuts
2)Classmates can draw on them and ruin your pages
3)They are heavy and can cause scoliosis if carrying with a backpack
4)Paper can trigger nasty allergy attacks
5)That "new book smell" can cause brain tumors
6)Bullies throw textbooks at their victims


You really mastered being contrary for the sake of being contrary.
Score: 6 Votes (Like | Disagree)

Top Stories

Apple Officially Obsoletes First MacBook Pro With a Retina Display

Wednesday July 1, 2020 3:40 am PDT by
As expected, Apple's first MacBook Pro with a Retina display is now officially classed as "obsolete" worldwide, just over eight years after its release. In a support document, Apple notes that obsolete products are no longer eligible for hardware service, with "no exceptions." This means that any mid-2012 Retina MacBook Pro 15-inch models still out there that require a battery or other...

New Mac Ransomware Found in Pirated Mac Apps

Tuesday June 30, 2020 11:44 am PDT by
There's a new 'EvilQuest' Mac ransomware variant that's spreading through pirated Mac apps, according to a new report shared today by Malwarebytes. The new ransomware was found in pirated download for the Little Snitch app found on a Russian forum. Right from the point of download, it was clear that something was wrong with the illicit version of Little Snitch, as it had a generic installer...

Unreleased iMac With 10-Core Comet Lake-S Chip and Radeon Pro 5300 GPU Shows Up in Geekbench

Wednesday July 1, 2020 10:48 am PDT by
Benchmarks for an unreleased iMac equipped with a 10th-generation Core i9 Intel Comet Lake-S chip and an AMD Radeon Pro 5300 graphics card have surfaced, giving us an idea of what we can expect from a refreshed 2020 iMac. The Geekbench benchmarks, which appear to be legit, were found on Twitter and shared this morning by Tom's Hardware. The iMac in the benchmarks would be a successor to the...

Leaker: Future iPhone Models to Come in 'Exquisite' Thinner Box

Wednesday July 1, 2020 1:57 am PDT by
Leaker L0vetodream this morning posted a tweet corroborating recent rumors that Apple's "iPhone 12" lineup won't come with EarPods or a charger in the box, adding that this will also eventually apply to the existing second-generation iPhone SE. L0vetodream also claims that future iPhone packaging will be "thinner" and "exquisite," which would make sense if Apple's handsets are set to come in ...

Apple's A12Z Under Rosetta Outperforms Microsoft's Native Arm-Based Surface Pro X

Monday June 29, 2020 10:31 am PDT by
Apple's Developer Transition Kit equipped with an A12Z iPad Pro chip began arriving in the hands of developers this morning to help them get their apps ready for Macs running Apple Silicon, and though forbidden, the first thing some developers did was benchmark the machine. Multiple Geekbench results have indicated that the Developer Transition Kit, which is a Mac mini with an iPad Pro chip, ...

Kuo: iPhone 12 Models Won't Include Charger in Box, 20W Power Adapter Will Be Sold Separately

Sunday June 28, 2020 7:56 am PDT by
iPhone 12 models will not include EarPods or a power adapter in the box, analyst Ming-Chi Kuo said today in a research note obtained by MacRumors. This lines up with a prediction shared by analysts at Barclays earlier this week. Kuo said that Apple will instead release a new 20W power adapter as an optional accessory for iPhones and end production of its existing 5W and 18W power adapters...

Rosetta 2 Benchmarks Surface From Mac Mini With A12Z Chip

Monday June 29, 2020 7:48 am PDT by
While the terms and conditions for Apple's new "Developer Transition Kit" forbid developers from running benchmarks on the modified Mac mini with an A12Z chip, it appears that results are beginning to surface anyhow. Image Credit: Radek Pietruszewski Geekbench results uploaded so far suggest that the A12Z-based Mac mini has average single-core and multi-core scores of 811 and 2,781...

Display Analyst Once Again Says No 120Hz ProMotion Display Coming to iPhone 12 Pro

Wednesday July 1, 2020 11:29 am PDT by
Apple's iPhone 12 models will not feature an upgraded 120Hz ProMotion display, according to display analyst Ross Young. Young previously said that Apple would not implement ProMotion technology until it adopted low-power LTPO display technology, a move Apple is not expected to make until 2021. In a tweet shared this morning, Young said that the none of his contacts have been able to...

Apple Seeds Third Betas of iOS and iPadOS 13.6 to Developers [Update: Public Beta Available]

Tuesday June 30, 2020 10:06 am PDT by
Apple today seeded the third betas of upcoming iOS and iPadOS 13.6 updates to developers, three weeks after seeding the second betas and over a month after releasing iOS/iPadOS 13.5 with Exposure Notification API, Face ID updates, Group FaceTime changes, and more. iOS and iPadOS 13.6 can be downloaded from the Apple Developer Center or over the air once the proper developer profile has been...

The New York Times Ends Apple News Partnership and Pulls All Articles

Monday June 29, 2020 11:17 am PDT by
The New York Times today announced that it is pulling out of Apple News, as the service does not "align with its strategy of building direct relationships with paying readers." Starting today, articles from The New York Times will no longer show up in the Apple News app. The news site says that Apple has given it "little in the way of direct relationships with readers" and "little control...