Target Confirms Plans to Bring Dedicated Apple Shops to 25 Stores

target logoReuters reports that Target has confirmed its plans to launch "store-within-a-store" concepts for Apple products in 25 of its stores around the United States. The announcement comes alongside a broader effort called "the Shops at Target" that will offer special focuses on certain products and brands.

Target Corp (TGT.N), known to many U.S. shoppers as the place to go for trendy, low-priced merchandise, will soon have shops within its discount stores selling everything from dog treats to high-end home accessories.

Target also confirmed during a presentation on Thursday that it will have 25 stores featuring special displays of Apple Inc (AAPL.O) merchandise, a move that had been speculated about last week.

Word of Target's plans first surfaced late last week, with Apple and Target reportedly teaming up to place the locations in areas without sufficient customer base to support full Apple retail stores.

Neither Apple nor Target has provided details on just what the store-within-a-store concepts will entail, although some are looking to perhaps a scaled-down version of the "Apple Shop" model used in many Best Buy stores as a possibility.

Popular Stories

Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
apple watch series 9 display

Kuo: Apple Watch Series 10 to Get Larger Screen and Thinner Design

Monday June 17, 2024 1:20 am PDT by
This year's Apple Watch Series 10 will be thinner and come in larger screen sizes than previous models, according to Apple analyst Ming-Chi Kuo. In his latest industry note -10-and-98075c44ce92">shared on Medium, Kuo said the screen size options on the next-generation Apple Watch will increase from 41mm to 45mm, and from 45mm to 49mm, while being encased in a thinner design. For reference,...
2022 back to school apple feature

Apple's 2024 Back to School Sale Launching This Week

Monday June 17, 2024 12:27 pm PDT by
Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman. Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2 iPad Air and M4 iPad Pro models. Last year, Apple offered U.S....
Apple Pay Later feature 1

Apple Discontinuing Apple Pay Later

Monday June 17, 2024 11:44 am PDT by
Apple is discontinuing Apple Pay Later, the buy now, pay later feature that it just launched last October. Apple Pay Later is being discontinued as of today, but people who have existing Apple Pay Later loans will be able to continue to pay them off and manage them through the Wallet app. Apple announced plans to end the feature in a statement provided to 9to5Mac, which also notes that...
iOS 18 CarPlay Feature

iOS 18 Adds These 5 New Features to CarPlay

Thursday June 13, 2024 7:44 am PDT by
Apple did not mention CarPlay during its WWDC keynote this week, but iOS 18 includes a handful of new features for the in-car software. Overall, there is not a whole lot new for CarPlay on iOS 18, with changes seemingly limited to the Messages and Settings apps so far. Below, we recap everything new for CarPlay on iOS 18. New for CarPlay on iOS 18 1. Contact Photos in Messages App...
iPod Nano vs iPod Pro Ad Feature 1

Apple Developing Thinner MacBook Pro, Apple Watch, and iPhone

Monday June 17, 2024 2:22 am PDT by
Apple intends to slim down the MacBook Pro, Apple Watch, and iPhone, with the new ultra-thin M4 iPad Pro a sign of the company's new design trajectory, according to Bloomberg's Mark Gurman. When the M4 iPad Pro was unveiled last month, Apple touted it as the company's thinnest product ever, and even compared it to the 2012 iPod nano to emphasize its slim dimensions. Writing in the latest ...
watchOS 11 Thumb 2 1

watchOS 11 Supports Automatic Nap Detection

Monday June 17, 2024 4:05 pm PDT by
watchOS 11 appears to include a new feature that allows an Apple Watch to automatically detect and record when you're taking a nap. As shared on Reddit, an Apple Watch owner took a nap and was able to see the sleep data recorded in the Health app, despite not putting the device in Sleep Mode. Right now, the Apple Watch only tracks and records sleep when it is in Sleep Mode, and there is no...

Top Rated Comments

ILikeTurtles Avatar
162 months ago
I love Target stores and HATE Apple Stores.

Any time I've gone in to an Apple store, it's been more than a frustrating experience to get any help from their employees. Not to mention the store is jam packed with customers "playing" rather than buying anything. Great idea and concept, but horrible in practice.

I avoid the Apple store at all costs.
Score: 6 Votes (Like | Disagree)
sk1wbw Avatar
162 months ago
Hopefully they will have authentic Apple employees and not Target employees running the place. You'll remember what ChumpUSA did to the Apple stuff there...
Score: 5 Votes (Like | Disagree)
Roessnakhan Avatar
162 months ago
As long as they have a trained staff, I'll be fine with it. Consolidating the places I frequent is a good thing, too.
Score: 4 Votes (Like | Disagree)
Patriot24 Avatar
162 months ago
Good luck trying to get your average Target customer to drop $2000 on a MBP!

Just because someone shops at Target or Wal-Mart doesn't mean they don't have a decent amount of money to spend. People buy $600 Dyson vacuums at Target like it is nothing.

The average Target customer may not have ever thought about buying a $2,000 MBP there, but that is because there hasn't been a sexy display that they have to walk past every day to go buy bananas. Increasing reach and visibility is entirely the point of this initiative.
Score: 3 Votes (Like | Disagree)
lycracatsuit Avatar
162 months ago
Map of Apple stores in the USA

I hope a few of those stores make it to the big hole around Montana.

Praying for one of them to be in Rapid City, SD!

Ratio of Apple stores-to-population

The dark blue indicates more stores, lightest blue the least, and grey none.

Source:
http://appleappraisal.wordpress.com/2010/02/28/apple-retail-stores-fun-facts/

and here's a bit more accurate map:
http://www.ifoapplestore.com/stores/population_density.html


The map might be a little old (Little Rock, AR and Spokane, WA and a few other places now have Apple Stores)

This is the most-up-to-date map I can find of current Apple Stores:
http://www.ifoapplestore.com/stores/store_map.html
Score: 3 Votes (Like | Disagree)
Patriot24 Avatar
162 months ago
I never have understood this kind of logic."I just don't like Apple being represented by Target." I doubt very much having Apple products at Target will cause one (well, maybe one) Apple customer to change their mind about buying an Apple product. This attitude has always, at least to me, reeked of some sort of "I'm a special buyer/person that would never shop at a place like this."
I don't frequent Target but certainly wouldn't deny it for areas who don't have the demographics for an Apple Store or authorized reseller. It's also obvious Apple Marketing doesn't either.
The post indicates the location for this poster is SoCal in which there are at least a dozen official stores, or more, so I don't see the relevance.

"Elitist <insert not-so-nice descriptive word here>"

Some people are scared that their sacred social status will be ripped away once Apple products become more and more mainstream. Hilarious.
Score: 2 Votes (Like | Disagree)