Samsung's New Galaxy Tab TV Ad Feels a Lot Like an Apple iPad Ad

The legal battle between Samsung and Apple has going on around the world with Apple claiming that Samsung had "slavishly" copied the iPad design. Apple and Samsung have traded lawsuits in a number of countries trying to get each other's products banned from sale.

Outside of the lawsuits, Samsung has been aggressive with their recent set of U.S. TV ads openly mocking iPhone users.

Their newest Korean ad, however, seems to take cues from Apple's own advertising style, focusing on a more emotional connection with the viewer.


The ad depicts a father and daughter playing with a Galaxy Tab in a sequence of shots reminiscent of Apple's own iPad ads. The voice over says (rough translation):

You try to have fun with me, you try to win against me, you ask me millions of questions, you sit on my lap, you want to stay beside me all the time, strangely, when I stay with you time passes very quickly. This is a precious time.

The ad was posted to YouTube on December 14th. For reference, Apple's own ads have long followed a similar style, focusing on experience than specs: We'll Always, Love, and Learn. While Apple doesn't have an exclusive claim to this style of ad, it just shows how Samsung is trying to position their products comparably to Apple.

The song in the background of the ad is Blue Sky by Rabbit!

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Top Rated Comments

zync Avatar
163 months ago
Why does the Korean ad feature American-looking people? With English books?
Score: 55 Votes (Like | Disagree)
314631 Avatar
163 months ago
Wow Samsung can't even come up with their own advertising style. I definitely won't buy a Galaxy Tab now.
Score: 33 Votes (Like | Disagree)
forcesteeler Avatar
163 months ago
Damn do Companys even try anymore.

I Guess everybody has gotten fat and lazy, Lets just copy what apples does.
Score: 30 Votes (Like | Disagree)
SandboxGeneral Avatar
163 months ago
Since when is "focusing on an emotional connection with the viewer" "Apple's" style? Did they patent that too?
Just look at the old iPod commercials, the iPad commercials, the iPhone commercials. Apple doesn't broadcast their specs like most tech companies do. They try to embody the style and use of the products in a more human way.

Score: 29 Votes (Like | Disagree)
MACHeadSF Avatar
163 months ago
Arn - if you want to lose me as a reader, continue posting articles like this. I don't come here to read opinionated nonsense and believe it or not I also don't come here to find out what Samsung is doing.

At the top of the page it says "news and rumors you care about" - try living up to your own slogan.

All the advert shows is people using the product, like almost any other TV advert.

If you don't want to read the article, feel free to skip over it... Looks like you took the time to read everyone's comments also. Kinda feels like you're just looking for attention... :confused:
Score: 26 Votes (Like | Disagree)
brainzilla Avatar
163 months ago
Hey, can YOU spot the korean person in this spot? :-)
Score: 26 Votes (Like | Disagree)