New Apple iPad Ad 'We'll Always', With Nod to OS X Lion
Apple released a new iPad television advertisement tonight called "We'll Always" which shows off the iPad in many different uses.
We'll never stop sharing our memories. Or getting lost in a good book. We'll always cook dinner and cheer for our favorite team. We'll still go to meetings, make home movies, and learn new things. But how we do all this will never be the same.
As with previous iPad ads, Apple is focusing on the user experience by demonstrating various iPad apps.
Apple sneaks a plug for OS X Lion in the ad as well:

The apps shown in the ad include: Photos (built in), iBooks, The Photo Cookbook, MLB, Fuze HD, iMovie, Alphabet Fun
Popular Stories
Apple supplier Pegatron today indirectly confirmed that the standard iPhone 18 model will not be released until next year, according to a new report.
Subscribe to the MacRumors YouTube channel for more videos.
Pegatron held an earnings call for the second quarter of 2026 today. On the call, Taiwan's Economic Daily News said Pegatron indicated that one of its customers will be changing its...
Apple will introduce at least five new devices at its iPhone-centric event next month, and it's also possible we'll get devices waiting on Siri AI like the Apple TV.
iPhone 18 Pro
The iPhone 18 Pro is going to look like the iPhone 17 Pro, but with a smaller Dynamic Island. It's getting some internal updates, including a new Wide camera with a variable aperture for more control over lighting ...
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a recent report, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition, the...