New Apple iPad Ad 'We'll Always', With Nod to OS X Lion
Apple released a new iPad television advertisement tonight called "We'll Always" which shows off the iPad in many different uses.
We'll never stop sharing our memories. Or getting lost in a good book. We'll always cook dinner and cheer for our favorite team. We'll still go to meetings, make home movies, and learn new things. But how we do all this will never be the same.
As with previous iPad ads, Apple is focusing on the user experience by demonstrating various iPad apps.
Apple sneaks a plug for OS X Lion in the ad as well:
The apps shown in the ad include: Photos (built in), iBooks, The Photo Cookbook, MLB, Fuze HD, iMovie, Alphabet Fun
Top Rated Comments
It's far better than "Your wife will love the dual core Tegra 2 chipset..."
McDonalds gets it.
Apple gets it.
When you advertise, reach for the heart and the emotional center of your viewers. That's why Apple continues to make award-winning ads that reach (most of) us. And it's why competitors continue to miss the boat by pushing specs.
People want to know 'what can I do with this device?' Not what hardware does it have. Apple gets it.
That's quite an emotional response over a 30 second ad....... considering how you hate "forced emotion". :D