New Apple iPad Ad 'We'll Always', With Nod to OS X Lion - MacRumors
Skip to Content

New Apple iPad Ad 'We'll Always', With Nod to OS X Lion

Apple released a new iPad television advertisement tonight called "We'll Always" which shows off the iPad in many different uses.

We'll never stop sharing our memories. Or getting lost in a good book. We'll always cook dinner and cheer for our favorite team. We'll still go to meetings, make home movies, and learn new things. But how we do all this will never be the same.

As with previous iPad ads, Apple is focusing on the user experience by demonstrating various iPad apps.

Apple sneaks a plug for OS X Lion in the ad as well:

ad lion

The apps shown in the ad include: Photos (built in), iBooks, The Photo Cookbook, MLB, Fuze HD, iMovie, Alphabet Fun

Popular Stories

Apple Skipping iPhone 18 This Year

Apple Skipping iPhone 18 Launch This Year

Wednesday August 12, 2026 6:59 am PDT by
Apple supplier Pegatron today indirectly confirmed that the standard iPhone 18 model will not be released until next year, according to a new report. Pegatron held an earnings call for the second quarter of 2026 today. On the call, Taiwan's Economic Daily News said Pegatron indicated that one of its customers will be changing its usual smartphone shipment schedule. As widely expected, the...
Apple Event Logo

Apple Working on All-New Operating System

Tuesday August 11, 2026 1:11 pm PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a recent report, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition, the...
iPhone 18 Pro Dark Cherry Feature

iPhone 18 Pro Max's Larger Battery Capacity Allegedly Revealed

Monday August 10, 2026 9:37 am PDT by
The upcoming iPhone 18 Pro Max will be equipped with a nearly 12% larger battery compared to the iPhone 17 Pro Max, according to an apparent leak. An alleged photo of a battery pack for a Chinese model of the iPhone 18 Pro Max with a SIM card tray lists a capacity of 5,391 mAh, up from 4,823 mAh for the equivalent iPhone 17 Pro Max battery. The photo was shared on the Korean platform Naver...

Top Rated Comments

arn Avatar
197 months ago
I think I must be one of the few who doesn't like these commercials. The sentimentality is forced and crammed into a 30 second spot.

It's far better than "Your wife will love the dual core Tegra 2 chipset..."

//www.youtube.com/watch?feature=player_embedded&v=8fz6Z6S3Q5M

arn
Score: 47 Votes (Like | Disagree)
Jobsian Avatar
197 months ago
Nice subliminal advertising of Lion there :cool:
Score: 26 Votes (Like | Disagree)
197 months ago
I love these ads. Short, emotional and not even mentioning the product. Unlike the smug iPhone ones...
Score: 20 Votes (Like | Disagree)
NebulaClash Avatar
197 months ago
Coke gets it.

McDonalds gets it.

Apple gets it.

When you advertise, reach for the heart and the emotional center of your viewers. That's why Apple continues to make award-winning ads that reach (most of) us. And it's why competitors continue to miss the boat by pushing specs.

People want to know 'what can I do with this device?' Not what hardware does it have. Apple gets it.
Score: 19 Votes (Like | Disagree)
197 months ago
I think I must be one of the few who doesn't like these commercials. The sentimentality is forced and crammed into a 30 second spot. It seems saccharine to me to try to force all the feel-goodery of life into one commercial. I can see a commercial trying to convey one emotion at the most. Plus, the guy narrating really needs to clear his voice. He sounds like the guy who announces, "With a name like Smuckers, it has to be good."

I know I'm an odd duck for this, but I like the aggressive, driving feel of the Power Mac G4 Cube ad:

//www.youtube.com/watch?v=EuJvwvome1o

It's modern, and the guy's voice is clean. The iPad commercials give me an icky Hallmark of the week type feel. I believe in emotion; I just hate forced emotion—it makes me uncomfortable. I actually mute these iPad commercials when they come on TV, whereas I used to get really excited by Apple ads.

That's quite an emotional response over a 30 second ad....... considering how you hate "forced emotion". :D
Score: 18 Votes (Like | Disagree)
toddybody Avatar
197 months ago
You're gonna love the way your computer looks, I guarantee it.


Score: 15 Votes (Like | Disagree)