New Apple iPad Ad 'We'll Always', With Nod to OS X Lion
Apple released a new iPad television advertisement tonight called "We'll Always" which shows off the iPad in many different uses.
We'll never stop sharing our memories. Or getting lost in a good book. We'll always cook dinner and cheer for our favorite team. We'll still go to meetings, make home movies, and learn new things. But how we do all this will never be the same.
As with previous iPad ads, Apple is focusing on the user experience by demonstrating various iPad apps.
Apple sneaks a plug for OS X Lion in the ad as well:
The apps shown in the ad include: Photos (built in), iBooks, The Photo Cookbook, MLB, Fuze HD, iMovie, Alphabet Fun
Popular Stories
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion.
Apple is offering a $150 gift card with the purchase ...
CEO Tim Cook this week did an interview with China Daily, where he once again commented on on the future of augmented reality and hinted at Apple's work on an AR/VR headset. Render via designer Ian Zelbo Cook said that Apple is excited about the opportunities available with augmented reality, which is not too far off from prior comments that he's made, but he went on to say that people should ...
The next-generation AirPods Pro could come with a long list of new features that include heart rate detection, the ability to function as a hearing aid, and a USB-C port according to a report from 52Audio.
The site claims that it has received new information on the AirPods Pro 2, and it has used that information to provide some renders on what the earbuds might look like. Design wise, there...
Apple today seeded the second betas of iOS 16 and iPadOS 16 to developers for testing purposes, and the new betas introduce new features and refine some of the changes that Apple made with the first iOS 16 release.
Subscribe to the MacRumors YouTube channel for more videos. Lock Screen Photo Wallpaper Customization
When customizing a photo on the Lock Screen, there are two new DuoTone and...
The iPad will no longer be able to be used as a home hub following the launch of iOS 16, iPadOS 16, macOS Ventura, and the HomePod 16 software this fall, Apple confirmed today.
As discovered in iOS 16 code by MacRumors contributor Steve Moser, Apple says that the iPad will no longer be supported as a home hub. This information will be displayed in the Home app after updating to iOS 16.A home ...
Apple is "likely" to announce its long-rumored mixed-reality headset as soon as January 2023, Apple analyst Ming-Chi Kuo has reiterated.
Concept render based on purported leaked information by Ian Zelbo In a detailed post on Medium, Kuo explained that Apple's headset will be a "game-changer" for the augmented-reality and virtual-reality market. Describing some of the headset's...
Top Rated Comments
It's far better than "Your wife will love the dual core Tegra 2 chipset..."
//www.youtube.com/watch?feature=player_embedded&v=8fz6Z6S3Q5M
arn
McDonalds gets it.
Apple gets it.
When you advertise, reach for the heart and the emotional center of your viewers. That's why Apple continues to make award-winning ads that reach (most of) us. And it's why competitors continue to miss the boat by pushing specs.
People want to know 'what can I do with this device?' Not what hardware does it have. Apple gets it.
That's quite an emotional response over a 30 second ad....... considering how you hate "forced emotion". :D