The legal battle between Samsung and Apple has going on around the world with Apple claiming that Samsung had "slavishly" copied the iPad design. Apple and Samsung have traded lawsuits in a number of countries trying to get each other's products banned from sale.
Outside of the lawsuits, Samsung has been aggressive with their recent set of U.S. TV ads openly mocking iPhone users.
Their newest Korean ad, however, seems to take cues from Apple's own advertising style, focusing on a more emotional connection with the viewer.
The ad depicts a father and daughter playing with a Galaxy Tab in a sequence of shots reminiscent of Apple's own iPad ads. The voice over says (rough translation):
You try to have fun with me, you try to win against me, you ask me millions of questions, you sit on my lap, you want to stay beside me all the time, strangely, when I stay with you time passes very quickly. This is a precious time.
The ad was posted to YouTube on December 14th. For reference, Apple's own ads have long followed a similar style, focusing on experience than specs: We'll Always, Love, and Learn. While Apple doesn't have an exclusive claim to this style of ad, it just shows how Samsung is trying to position their products comparably to Apple.
The song in the background of the ad is Blue Sky by Rabbit!
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Thursday November 20, 2025 10:50 am PST by Joe Rossignol
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
Sunday November 23, 2025 8:48 am PST by Joe Rossignol
iOS 27 will reportedly have two major elements: quality improvements and new AI features.
In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features.
Gurman said there is one exception to this rule, though, as he expects...
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models.
Subscribe to The MacRumors Show YouTube channel for more videos
Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Thursday November 20, 2025 6:28 am PST by Joe Rossignol
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
Friday November 21, 2025 3:53 am PST by Tim Hardwick
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind.
Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe.
Apple says it can be removed with ease, and doubles as a stand with two different viewing...
Wednesday November 19, 2025 7:26 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports.
CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
Since when is "focusing on an emotional connection with the viewer" "Apple's" style? Did they patent that too?
Just look at the old iPod commercials, the iPad commercials, the iPhone commercials. Apple doesn't broadcast their specs like most tech companies do. They try to embody the style and use of the products in a more human way.
Arn - if you want to lose me as a reader, continue posting articles like this. I don't come here to read opinionated nonsense and believe it or not I also don't come here to find out what Samsung is doing.
At the top of the page it says "news and rumors you care about" - try living up to your own slogan.
All the advert shows is people using the product, like almost any other TV advert.
If you don't want to read the article, feel free to skip over it... Looks like you took the time to read everyone's comments also. Kinda feels like you're just looking for attention... :confused:
