Peter Oppenheimer Serving as Interim Head of Apple's Retail Division?

With Apple still searching for a new head of retail operations in the wake of Ron Johnson's departure to become CEO of department store chain J.C. Penney, 9 to 5 Mac claims that Apple Chief Financial Officer Peter Oppenheimer is overseeing the division on an interim basis.

Oppenheimer, a financial guru has been put in charge of Apple’s retail operations according to sources familiar with the search for Ron Johnson’s successor. Oppenheimer is obviously an interim leader with a lack of retail experience, but his executive leadership experience is enough to give orders to his new troops: [Jerry] McDougal, [Bob] Bridger, and [Steve] Cano – who have immense retail experience. Oppenheimer won’t stay retail chief forever, and is simply holding the spot until the new Senior Vice President of Retail is selected. Oppenheimer’s title at Apple has not changed from Senior Vice President and CFO, he has just gained the new responsibility of the Apple retail division for the time being.

A report from last month claimed that Steve Cano had been selected to assume Johnson's former role as head of retail. Apple quickly denied the report, however, noting that the search for Johnson's successor was still ongoing.

Oppenheimer has been at Apple since 1996, and took the reins as Chief Financial Officer in 2004.

Today's grand opening of the company's new Grand Central Terminal store is the first major store opening since Johnson's departure as of November 1st. Obviously the store's development was nearly complete by the time Johnson left the company, and there are a number of key executives within Apple's retail division keeping things running, but it appears that Apple has turned to Oppenheimer's expertise in financial issues to steady things until a new retail chief can be brought on board.

Apple has made a few changes to its leadership team since Tim Cook became CEO in late August, with Johnson's departure being the most significant move remaining unsettled. In another change, Eddy Cue was elevated to the senior vice president level as his role has expanded to oversee the iTunes Store, App Store, iBookstore, iCloud, and iAd. The company is also looking to fill vacancies in other executive positions at slightly lower rungs, including head of government sales Ron Police, who has reportedly left the company.

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116 months ago

why on earth would he leave to be CEO of JC Penny? Apple & JC Penny are worlds apart. I'd much rather be apart of (as well as in a lower position) of one of the worlds most valuable and famous companies as opposed to being the head of one major failure lol.

With me being from the UK its a name I don't hear of too often and well I thought it had gone bust months ago :(


He probably just thought that if he could help JC Penney become even larger/better it would be an enormous opportunity for self-growth.
Score: 5 Votes (Like | Disagree)
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116 months ago



I'm sure Apple thinks it's making the best decisions for Apple. But I can't help but wonder why it's alway a white guy. And yes, I am an exectutive and a whit guy.

You probably are exectutive and a "Whit" guy....
Score: 3 Votes (Like | Disagree)
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116 months ago
He should be Santa at Apple University for Christmas!
Score: 3 Votes (Like | Disagree)
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116 months ago
not sure why?

I just hope that LA one day gets a flagship, 24hour store. Please?


I don't know where in LA you live, but the Apple Store at the Grove is in the sweetest possible spot. The parking lot you use has thousands of spots, easy in and out, and you can be in the store from any place in it in less then two minutes. Tons of associates, products galore, I've made Genius appointments same day, often, and have been in there weekly, time to time and never had a wait for anything.
And if all else fails, walk one minute West through the Grove/Disneyland atmosphere to the Old Farmers Market for some of the best ethnic food stands of soft shell crab, New Orleans po-boy, my Pops favorite crawfish-oysters-beer, Brazilian BBQ, homemade ice-cream.
And if you're so inclined, the top floor of the parking lot has the best 360° view of LA and never fails as a make out spot for the ladies who have suffered me as I stalked technology in the Apple store.
Score: 2 Votes (Like | Disagree)
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116 months ago
Son of Robert?
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116 months ago

He should be Santa at Apple University for Christmas!


This was my thought too. He just looks jolly!
Score: 1 Votes (Like | Disagree)

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