research in motion logoResearch in Motion (RIM), seeking to stabilize its enterprise business amid continued challenges from iOS and Android, today announced a new package of enterprise tools known as Mobile Fusion designed to support a broad range of devices at the corporate level.

“We are pleased to introduce BlackBerry Mobile Fusion – RIM’s next generation enterprise mobility solution – to make it easier for our business and government customers to manage the diversity of devices in their operations today,” said Alan Panezic, Vice President, Enterprise Product Management and Marketing at Research In Motion. “BlackBerry Mobile Fusion brings together our industry-leading BlackBerry Enterprise Server technology for BlackBerry devices with mobile device management capabilities for iOS and Android devices, all managed from one web-based console. It provides the necessary management capabilities to allow IT departments to confidently oversee the use of both company-owned and employee-owned mobile devices within their organizations.”

Mobile Fusion will provide corporate customers with an array of device management tools, including centralized remote locking and/or wiping of lost devices and enforcement of password requirements.

Apple offers a number of enterprise tools and capabilities for iOS to help companies manage their device deployments, but cross-platform device management services such as RIM's Mobile Fusion target increasingly diverse mobile deployments as companies offer their employees new levels of flexibility in choosing their mobile platforms.

RIM has long been a leader in business mobile platforms, but has been losing ground to iOS and Android as those platforms have caught on with both consumers and enterprise customers. With Apple also gaining traction in enterprise markets with the iPad, RIM has tried to respond with new devices including its PlayBook tablet device, but has so far been unable to slow the momentum of iOS and Android. The company's new Mobile Fusion tools, which are in early beta testing now and scheduled for public launch in March, demonstrate that diversification in enterprise and highlight RIM's efforts to hold on to its relevancy in its key markets.

Top Rated Comments

*LTD* Avatar
144 months ago
Don't forget people were saying the same thing as Apple was working on the first iPod.
Apple had Steve Jobs.

RIM has two turkeys that saw the avalanche coming four years ago but went on clucking. All they actually did was deny, deny, deny, and verbally downplay Apple's direction as best they could. Are these two to be trusted at all?

Somehow they'll just "grow" vision miraculously years later? I'm afraid we've seen the best Ballsilie and Laziridis can do already. And there doesn't seem to be a Steve Jobs-type visionary in sight to help them.
Score: 5 Votes (Like | Disagree)
hchung Avatar
144 months ago
I really should just stop reading any RIM-related articles here. This sort of "Apple rocks, everyone else must die" attitude makes me sick. Do you think that the engineers that work at Apple are just naturally smarter or hard-working as those elsewhere? Do you really wish layoffs on thousands of people?

I know a bunch of guys who work at RIM and QNX, they are hard working, passionate people. When my job was threatened by layoffs at my company, I was reassured by the fact that RIM and QNX were hiring. A lot of my ex-coworkers ended up over there. They have families to feed and mortgages to pay off, just like everyone else.

I guess the best hope for my friends and the rest of the employees at RIM is that upper management will figure it out and put the company on track for some successes. I feel like they need it after some of the recent bad press.

Apple "figured that out" by being the one to make it happen. Before Apple, smartphones like Blackberries, Nokia N95, Palm Treo, etc. were for business people and power users only. Your average mom or teenager had no use for one.

You might say the two companies went at it from opposite approaches. Smartphones for consumers (with limited penetration into enterprise markets) and vice versa. The race is on to see which will reach the other side quicker.

Yes, there's some people here who will always be cheering for Apple and deriding other companies. But there's many of us who are simply being realistic.

The real problem is that RIM has very little chance of survival. As much as I'd like to see them turn around (mostly because QNX is freakin' awesome), I have little confidence that they will figure out a new plan before going out of business.

Apple was once the beleaguered company. Except during their turnaround, they had a few things they could rely on that together helped them stay afloat:
1) entrenched markets that were not being met well by competitors : film, computer graphics, audio
2) die-hard fanbase
3) willingness to make hard decisions; willingness to cut products that didn't help the recovery; willingness to focus
4) willingness to try to branch out and try new things; willingness to try new markets; internal research groups doing actual research
5) a consumer market to market to (amongst the other markets)

RIM doesn't have nearly the same resources to utilize in order to turn themselves around.

The release of tools that involve the use of iOS and Android is an example of trying something different. But this doesn't stem the bleeding of customers, nor does it easily translate to a reliable income stream. (remind you of Sun and Java?)

They have a fanbase. But unfortunately, it's shrinking.

They don't do general consumer devices, which would be the bigger market. Just business-oriented devices. But iOS and Android is eating away at them there. Even then, HP/Palm and MS shows how difficult going for the general consumer is.

Unless they feel like going an all-in on a completely new product category that just blows everybody out of the water, I wouldn't be surprised if they were gone in 3 years.

(and yes, I used to own a blackberry too)
Score: 2 Votes (Like | Disagree)
notjustjay Avatar
144 months ago
I give them 2yrs lol

I really should just stop reading any RIM-related articles here. This sort of "Apple rocks, everyone else must die" attitude makes me sick. Do you think that the engineers that work at Apple are just naturally smarter or hard-working as those elsewhere? Do you really wish layoffs on thousands of people?

I know a bunch of guys who work at RIM and QNX, they are hard working, passionate people. When my job was threatened by layoffs at my company, I was reassured by the fact that RIM and QNX were hiring. A lot of my ex-coworkers ended up over there. They have families to feed and mortgages to pay off, just like everyone else.

I guess the best hope for my friends and the rest of the employees at RIM is that upper management will figure it out and put the company on track for some successes. I feel like they need it after some of the recent bad press.

A few years ago, people used to bring their BB home to work and to get access to their emails. Now, people want to bring their personal phone at work to work and to get access to their emails. Apple figured that out a long time ago.

Apple "figured that out" by being the one to make it happen. Before Apple, smartphones like Blackberries, Nokia N95, Palm Treo, etc. were for business people and power users only. Your average mom or teenager had no use for one.

You might say the two companies went at it from opposite approaches. Smartphones for consumers (with limited penetration into enterprise markets) and vice versa. The race is on to see which will reach the other side quicker.
Score: 2 Votes (Like | Disagree)
ugahairydawgs Avatar
144 months ago
Probably gives you a hint about how they feel internally about the long term viability of their hardware business.
Score: 2 Votes (Like | Disagree)
Skika Avatar
144 months ago
RIM should focus heavily on corporate services.

Only way i see them survive.
Score: 2 Votes (Like | Disagree)
kylebshr Avatar
144 months ago
I think they'll be dead within 4 years
Score: 2 Votes (Like | Disagree)

Popular Stories

Emergency SOS via Satellite iPhone YT

Apple's iPhone 14 Emergency SOS via Satellite Feature Saves Stranded Man in Alaska

Thursday December 1, 2022 4:37 pm PST by
With the launch of iOS 16.1, Apple rolled out a Emergency SOS via Satellite, which is designed to allow iPhone 14 owners to contact emergency services using satellite connectivity when no cellular or WiFi connection is available. The feature was put to the test in Alaska today, when a man became stranded in a rural area. In the early hours of the morning on December 1, Alaska State Troopers ...
iPhone Measure Height

Newer iPhones Allow You to Measure Someone's Height Instantly — Here's How

Saturday December 3, 2022 10:23 am PST by
iPhone 12 Pro and Pro Max, iPhone 13 Pro and Pro Max, and iPhone 14 Pro and Pro Max models feature a LiDAR Scanner next to the rear camera that can be used to measure a person's height instantly in Apple's preinstalled Measure app. To measure a person's height, simply open the Measure app, point your iPhone at the person you want to measure, and make sure they are visible on the screen from...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Launching This Month With These 8 New Features

Thursday December 1, 2022 8:44 am PST by
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far. iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
iOS 16

When Will iOS 16.2 Be Released?

Friday December 2, 2022 2:13 pm PST by
Apple in late October began testing iOS 16.2 and iPadOS 16.2 updates, providing betas to both developers and public beta testers. As of now, we've had four total betas, with the fourth beta having been released earlier this week. iOS 16.2 and iPadOS 16.2 are expected before the end of the year, and we thought we'd try to narrow down the launch timeline. With only four betas released since...
14 vs 16 inch mbp m2 pro and max feature 1

Major RAM Upgrade Coming to Next-Generation MacBook Pro

Friday December 2, 2022 2:03 am PST by
The next-generation MacBook Pro models could feature faster RAM, according to a recent report from a reliable source. MacRumors Forums member "Amethyst," who accurately revealed details about the Mac Studio and Studio Display before those products were announced, recently provided information about Apple's upcoming 14- and 16-inch MacBook Pro models. The new machines are expected to feature...
iPad 10 Battery Pull Tabs

iPad 10 Teardown Reveals Why Device Isn't Compatible With Apple Pencil 2

Thursday December 1, 2022 10:48 am PST by
Do-it-yourself repair website iFixit today shared a video teardown of Apple's new 10th-generation iPad, providing a closer look inside the tablet and revealing why the device lacks support for the second-generation Apple Pencil. The teardown reveals the internal layout of the iPad, including its two-cell 7,606 mAh battery, logic board with the A14 Bionic chip, and more. As suspected, the...
android apple fix rcs

Google Again Criticizes Apple for Not Adopting RCS for Messages App: 'Their Texting is Stuck in the 1990s'

Friday December 2, 2022 10:54 am PST by
Google is continuing on with its attempt to convince Apple to adopt the RCS messaging standard, publishing a new "it's time for RCS" blog post. Promoted heavily by Google, RCS or Rich Communication Services is a messaging standard that is designed to replace the current SMS messaging standard. It provides support for higher resolution photos and videos, audio messages, and bigger file sizes, ...
ios 16 2 beta notifiation center

PSA: Older Notifications No Longer Hidden in Notification Center in iOS 16.2 Beta 4

Friday December 2, 2022 5:23 am PST by
In a small but significant change to the way the Notification Center works in the latest iOS 16.2 beta, older notifications are now shown by default without having to swipe up. In the current release as well as earlier versions of iOS 16, users do not automatically see older notifications in the Notification Center like they did in iOS 15, and instead must manually swipe up from the middle...
lastpass

LastPass Hacked for Second Time This Year

Friday December 2, 2022 4:04 am PST by
Password management app LastPass says it is investigating a security incident after an "unauthorized party" compromised its systems on Wednesday and gained access to some customer information. The information was stored in a third-party cloud service shared by LastPass and parent company GoTo, said LastPass CEO Karim Toubba in a blog post. Toubba said the hackers used information stolen from ...
Apple Card Savings

Apple Card Customer Agreement Updated for 'Upcoming' Savings Account Feature

Friday December 2, 2022 11:43 am PST by
Goldman Sachs this week updated its Apple Card customer agreement to reflect the credit card's upcoming Daily Cash savings account feature, which was expected to launch with iOS 16.1 but appears to have been delayed. "To enable new ways to use Daily Cash like the upcoming Savings account feature, we are updating the Daily Cash Program section of your Apple Card Customer Agreement," reads an...