“We are pleased to introduce BlackBerry Mobile Fusion – RIM’s next generation enterprise mobility solution – to make it easier for our business and government customers to manage the diversity of devices in their operations today,” said Alan Panezic, Vice President, Enterprise Product Management and Marketing at Research In Motion. “BlackBerry Mobile Fusion brings together our industry-leading BlackBerry Enterprise Server technology for BlackBerry devices with mobile device management capabilities for iOS and Android devices, all managed from one web-based console. It provides the necessary management capabilities to allow IT departments to confidently oversee the use of both company-owned and employee-owned mobile devices within their organizations.”Mobile Fusion will provide corporate customers with an array of device management tools, including centralized remote locking and/or wiping of lost devices and enforcement of password requirements.
Apple offers a number of enterprise tools and capabilities for iOS to help companies manage their device deployments, but cross-platform device management services such as RIM's Mobile Fusion target increasingly diverse mobile deployments as companies offer their employees new levels of flexibility in choosing their mobile platforms.
RIM has long been a leader in business mobile platforms, but has been losing ground to iOS and Android as those platforms have caught on with both consumers and enterprise customers. With Apple also gaining traction in enterprise markets with the iPad, RIM has tried to respond with new devices including its PlayBook tablet device, but has so far been unable to slow the momentum of iOS and Android. The company's new Mobile Fusion tools, which are in early beta testing now and scheduled for public launch in March, demonstrate that diversification in enterprise and highlight RIM's efforts to hold on to its relevancy in its key markets.