Sprint Touts Unlimited Data in New iPhone Ad - MacRumors
Skip to Content

Sprint Touts Unlimited Data in New iPhone Ad

sprint logoSprint has released a new television commercial for the iPhone, pushing its unlimited data plan as an advantage over its rivals.

There are over half a million apps and counting on the iPhone. Apps that can take you anywhere, do anything. You might say there's no limit to what this amazing device can do. So the question to ask is, "Why would anyone want to limit the iPhone?" We don't.

Truly unlimited data for you iPhone...only from Sprint.

The ad does not specifically promote the iPhone 4S, with the carrier instead opting to focus on the generic iPhone line given that it offers both the iPhone 4S and the new 8 GB iPhone 4 that serves as a low-end option priced at $99 on contract.


Both AT&T and Verizon initially offered unlimited data plans for the iPhone but have since transitioned to tiered plans, although customers on those carriers who had previously signed up for unlimited plans have been allowed to keep them.

Related Forum: iPhone

Popular Stories

Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro: Pre-Orders and Release Date

Sunday August 16, 2026 8:24 pm PDT by
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. As usual, the event is expected to take place in the first half of September. Labor Day falls on September 7 this year. The last time the holiday was on that day was in 2020, but the iPhone event that year was delayed until October due to the...
apple camera airpods

Apple's Camera-Equipped AirPods Confirmed: See Them in Action

Monday August 17, 2026 6:21 pm PDT by
Apple is working on camera-equipped AirPods that appear to be nearly ready to launch, based on a video MacRumors found in the macOS Tahoe 26.7 release candidate. In a short demo, a man holds a book up so the camera in the AirPods can see the title. "With Visual Intelligence, your world becomes savable. See something you like? Just ask me to save it for later," says the voiceover text. Here ...
imac video apple feature

September 1 to Mark the End of an Era at Apple

Tuesday August 18, 2026 9:14 am PDT by
Apple in April announced that Tim Cook will be stepping down as CEO at the end of this month, after 15 years of leading the company. Cook has been Apple's CEO since 2011 Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist...

Top Rated Comments

193 months ago
Stop whining about Sprint's speeds. Here is my internet connection download speed in Zambia:
Score: 20 Votes (Like | Disagree)
vincenz Avatar
193 months ago
A bad buffet is still bad even if you're free to eat as much as you want.
Score: 17 Votes (Like | Disagree)
193 months ago
Unlimited data on the slowest network - they had to do something....
Score: 17 Votes (Like | Disagree)
soco Avatar
193 months ago
Good for them. I have Verizon's sort-of-unlimited-but-at-some-point-throttled data and it is what it is. Always good to see even one company doing something more honest.
Score: 6 Votes (Like | Disagree)
193 months ago
Haters are gonna hate

I am VERY happy with 4s on Sprint, yes it is a bit slower than Verizon but it is NOT 'unusable' as some Verizon and AT&T customers like to think. I get excellent coverage (and I travel constantly between three states: NY, NJ, and PA - and you bet I am streaming Pandora while driving), I get UNLIMITED data (just this past month 3 GB) with a consistent speed, and no dropped call.

And, I don't get raped when the monthly bill comes.

But hey, to each their own
Score: 5 Votes (Like | Disagree)
193 months ago
I love the constant sprint bashing. Coverage and speeds are all subjective depending on where you live. So to say the service as a whole is crappy is not really fair.

I have sprint and yea my data speeds may not be as fast as AT&T or Verizon, I've always had sprint so these are the speeds I'm used to and now that I have the 4S everything is an improvement as far as I'm concerned.

Down here in south Florida all the carriers seem to have good coverage.

As always your results may vary.
Score: 5 Votes (Like | Disagree)