comScore today released the results of its latest survey of mobile phone usage in the United States, noting that Apple has reached a milestone in surpassing a 10% share of the U.S. mobile phone market. As has been the recent trend, Apple again led the major phone manufacturers in growth between the three-month period ending in June and the period ending in September, growing by 1.3 percentage point to hit 10.2% of the U.S. market.
Narrowing down to smartphones, Apple's iOS took 27.4% of the market, up 0.8 percentage points since the previous three-month period but trailing Android's 44.8% share and 4.6 percentage point growth. Apple stood at 9.8% of the overall mobile phone market and 27.3% of the smartphone market in last month's release of the firm's rolling three-month data sets.
comScore's data tracks installed user base rather than new handset sales, making it more reflective of real-world usage but slower to respond to shifting market trends than some other studies. With today's released data covering the period of July through September, it is also important to note that it does not include any surge from the iPhone 4S launch, which took place in mid-October.
Monday October 27, 2025 7:55 am PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
Below, we outline key details about iOS 26.1.
Release Date
Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
Wednesday October 29, 2025 4:22 am PDT by Tim Hardwick
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below.
Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
Monday October 27, 2025 4:51 pm PDT by Juli Clover
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box.
Subscribe to the MacRumors YouTube channel for more videos.
We've rounded up all the latest Apple TV rumors.
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Tuesday October 28, 2025 1:07 pm PDT by Juli Clover
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas.
The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
Monday October 27, 2025 9:15 am PDT by Tim Hardwick
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
Thursday October 30, 2025 4:42 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Tuesday October 28, 2025 1:21 pm PDT by Juli Clover
Apple today provided developers and public beta testers with the release candidate version of macOS Tahoe 26.1, which means the update will likely see a public launch next week.
The release candidate includes notes on what's in the update, so we have a full picture of the new features that Apple has included.
macOS Tahoe 26.1 adds AutoMix support over AirPlay, improved FaceTime audio...
Wednesday October 29, 2025 7:13 am PDT by Tim Hardwick
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out.
Processor and Performance
Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
Tuesday October 28, 2025 5:27 am PDT by Tim Hardwick
Apple is preparing to bring support for its digital car key feature to Jetour vehicles, according to evidence uncovered on Apple's backend by MacRumors contributor Aaron Perris.
Introduced in 2022, Car Keys allows an iPhone or Apple Watch to unlock a vehicle through the Wallet app. A digital version of a car key is stored in Wallet, and unlocking can be done by holding an Apple Watch or...
4.6% growth for Android compared to .8% for iOS? Ouch. Looking forward to how the fanboys are going to argue that a slower growth rate and a lower market share is actually better for Apple.
They saw 0.8% growth with one phone that was 16 months old. The should have lost market share to the 100s of Android phones on the market, but they were flat. I can't wait for the numbers in January...
So what we've learned here is that it's innovation of LTD determines it to be so and he is free to change his definition at will. Got it.
No you got it wrong.
The defintions of innovation according to LTD is very simple. It is innovating if and only if Apple does it or Apple buys it up.
Everything else is either stealing or it sucks and therefor not innovating.
It is as simple as that. Apple label = good (and it could be dog crap but if it has an Apple logo on it then it is good)
I fail to see how this is impressive. I'd guess 90% of U.S Personal Computer users are now on Windows. That's fairly impressive.
If the iPhone hits 50%, I'll begin to be impressed.
Oh, that's a shame. At the last shareholders meeting, Apple's executive team said everything they've done so far was meant to impress roadbloc on Macrumors.
4.6% growth for Android compared to .8% for iOS? Ouch. Looking forward to how the fanboys are going to argue that a slower growth rate and a lower market share is actually better for Apple.
Zombie Androids. Its really quite simple, if you work in an arena where paying attention to actual device use vs. sales is critical to your business its readily apparent that while Android may be shipping/selling a lot more devices, a significant, perhaps even majority, of Android users are using their phones as little more than phones.
I develop apps and mobile sites and generic Android simply isnt an appealing market for a small developer with the exception of the niche devices, or at least the Nook is proving to be quite a valuable market place and I expect the Amazon Fire will also be a great opportunity. The difference between these two devices and Android as offered by the mobile carriers is they have cultivated an ecosystem that is safe, far less cluttered with crap apps, content and a loyal customer base.
These devices are another type of Android Zombies, but its the devices that are Zombies rather than the users. The users are very active, but the devices are completely orphaned from the Android ecosystem.
A bigger market share is simply a bigger market share. In very simplistic terms 99% market share that earned you $1 isnt better than 1% market share that earned you $100. The iPhone makes more money for Apple than all of Google.
Additionally Google and its partners has failed to create much stickiness with the Android ecosystem. Google because it derives 95% of its income from advertising must appeal to the broadest range of consumers as possible, they will continue to make apps for iOS and Blackberry and if Windows phones get enough traction for Windows phones, because they have to. This makes it easy for an Android user to leave Android and head to WPS7 or Blackberry or iOS. Contrary Apple, Amazon and Barnes & Noble are creating content that requires you to continue to use their products. Every year a user is part of the iOS ecosystem is additional expense moving to another platform.
I see one of two things happening with the market share race. It stays relatively the same with Android hitting 50-ish percent of the market mostly at the expense of BB, while Apple sticks right around 25%. Or as smartphones and tablets become more mainstream some of the Zombie Android users will start to realize the benefits of a smartphone and the superior nature of the iPhone will draw them to iOS.
4.6% growth for Android compared to .8% for iOS? Ouch. Looking forward to how the fanboys are going to argue that a slower growth rate and a lower market share is actually better for Apple.
Or we could all marvel at the proliferation of the smartphone over the last 5 years.
