comScore today released the results of its latest survey of mobile phone usage in the United States, noting that Apple has reached a milestone in surpassing a 10% share of the U.S. mobile phone market. As has been the recent trend, Apple again led the major phone manufacturers in growth between the three-month period ending in June and the period ending in September, growing by 1.3 percentage point to hit 10.2% of the U.S. market.
Narrowing down to smartphones, Apple's iOS took 27.4% of the market, up 0.8 percentage points since the previous three-month period but trailing Android's 44.8% share and 4.6 percentage point growth. Apple stood at 9.8% of the overall mobile phone market and 27.3% of the smartphone market in last month's release of the firm's rolling three-month data sets.
comScore's data tracks installed user base rather than new handset sales, making it more reflective of real-world usage but slower to respond to shifting market trends than some other studies. With today's released data covering the period of July through September, it is also important to note that it does not include any surge from the iPhone 4S launch, which took place in mid-October.
Thursday November 20, 2025 6:28 am PST by Joe Rossignol
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
Wednesday November 19, 2025 4:00 am PST by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Monday November 17, 2025 3:20 pm PST by Juli Clover
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3.
AirDrop
Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts.
iOS 26.2...
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time.
Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features.
OLED Display
The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
Tuesday November 18, 2025 10:53 am PST by Joe Rossignol
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip.
The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
Tuesday November 18, 2025 8:47 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Starting this Wednesday, November 19, the feature will be available to residents of Illinois.
The announcement confirmed that the...
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
Tuesday November 18, 2025 1:05 pm PST by Juli Clover
Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad.
There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...
Thursday November 20, 2025 7:01 am PST by Tim Hardwick
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating.
When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
4.6% growth for Android compared to .8% for iOS? Ouch. Looking forward to how the fanboys are going to argue that a slower growth rate and a lower market share is actually better for Apple.
They saw 0.8% growth with one phone that was 16 months old. The should have lost market share to the 100s of Android phones on the market, but they were flat. I can't wait for the numbers in January...
So what we've learned here is that it's innovation of LTD determines it to be so and he is free to change his definition at will. Got it.
No you got it wrong.
The defintions of innovation according to LTD is very simple. It is innovating if and only if Apple does it or Apple buys it up.
Everything else is either stealing or it sucks and therefor not innovating.
It is as simple as that. Apple label = good (and it could be dog crap but if it has an Apple logo on it then it is good)
I fail to see how this is impressive. I'd guess 90% of U.S Personal Computer users are now on Windows. That's fairly impressive.
If the iPhone hits 50%, I'll begin to be impressed.
Oh, that's a shame. At the last shareholders meeting, Apple's executive team said everything they've done so far was meant to impress roadbloc on Macrumors.
4.6% growth for Android compared to .8% for iOS? Ouch. Looking forward to how the fanboys are going to argue that a slower growth rate and a lower market share is actually better for Apple.
Zombie Androids. Its really quite simple, if you work in an arena where paying attention to actual device use vs. sales is critical to your business its readily apparent that while Android may be shipping/selling a lot more devices, a significant, perhaps even majority, of Android users are using their phones as little more than phones.
I develop apps and mobile sites and generic Android simply isnt an appealing market for a small developer with the exception of the niche devices, or at least the Nook is proving to be quite a valuable market place and I expect the Amazon Fire will also be a great opportunity. The difference between these two devices and Android as offered by the mobile carriers is they have cultivated an ecosystem that is safe, far less cluttered with crap apps, content and a loyal customer base.
These devices are another type of Android Zombies, but its the devices that are Zombies rather than the users. The users are very active, but the devices are completely orphaned from the Android ecosystem.
A bigger market share is simply a bigger market share. In very simplistic terms 99% market share that earned you $1 isnt better than 1% market share that earned you $100. The iPhone makes more money for Apple than all of Google.
Additionally Google and its partners has failed to create much stickiness with the Android ecosystem. Google because it derives 95% of its income from advertising must appeal to the broadest range of consumers as possible, they will continue to make apps for iOS and Blackberry and if Windows phones get enough traction for Windows phones, because they have to. This makes it easy for an Android user to leave Android and head to WPS7 or Blackberry or iOS. Contrary Apple, Amazon and Barnes & Noble are creating content that requires you to continue to use their products. Every year a user is part of the iOS ecosystem is additional expense moving to another platform.
I see one of two things happening with the market share race. It stays relatively the same with Android hitting 50-ish percent of the market mostly at the expense of BB, while Apple sticks right around 25%. Or as smartphones and tablets become more mainstream some of the Zombie Android users will start to realize the benefits of a smartphone and the superior nature of the iPhone will draw them to iOS.
4.6% growth for Android compared to .8% for iOS? Ouch. Looking forward to how the fanboys are going to argue that a slower growth rate and a lower market share is actually better for Apple.
Or we could all marvel at the proliferation of the smartphone over the last 5 years.
