iOS Surges Past 60% Share of Mobile Web Traffic

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Net Applications has released its latest monthly data on Web traffic, revealing that Apple's iOS was able to ride the strength of the iPhone 4S launch and continued iPad momentum to surge past a 60% share of traffic. According to the data, iOS was responsible for 61.64% of the mobile Web traffic during October on a geographically weighted basis.

mobile web marketshare oct11
Net Applications Mobile/Tablet Top Operating System Share Trend (Nov '09 – Oct '11)

Apple's dominant share comes from its strong position across all three mobile device segments with the iPhone, iPad, and iPod touch. Google's Android operating is also seeing very strong growth in line with its rapidly-growing device sales, but Android's popularity has primarily been restricted to smartphones.

On the PC/Mac side, Apple is also continuing to increase its share of Web traffic, reaching 6.94% in October, a healthy increase of nearly half a percentage point over September and up nearly a percentage point and a half since April.

Top Rated Comments

mr.steevo Avatar
mr.steevo
127 months ago
These type of graphs remind me of how much it sucks being colour blind.
Score: 15 Votes (Like | Disagree)
beachtrader Avatar
beachtrader
127 months ago
But what about flash? No one is going to use iOS because it doesn't have flash!
Score: 8 Votes (Like | Disagree)
*LTD* Avatar
*LTD*
127 months ago
Do Android users not surf the web or something? I thought Android had trounced iOS in installed base?
iOS has by far the larger installed base. It has always been this way.
Score: 8 Votes (Like | Disagree)
WestonHarvey1 Avatar
WestonHarvey1
127 months ago
Do Android users not surf the web or something? I thought Android had trounced iOS in installed base?
Score: 8 Votes (Like | Disagree)
KnightWRX Avatar
KnightWRX
127 months ago
Funny, one of my websites that get's over 110.000 visitors a month shows something very different:


Windows
84.64%

Macintosh
9.05%

(not set)
2.30%

Linux
1.93%

iPhone
0.89%

Android
0.67%

iPad
0.45%

iPod
0.07%

And this is a website that is a Mac centric as can be.. hah. Oh well, just one website. Still funny to see it is so different. Makes me wonder about Mac Rumor stats.

How is that different ? That website shows 67% for iOS compared to Android's 33% and not mentionning any other mobile platforms...
Score: 7 Votes (Like | Disagree)
rdowns Avatar
rdowns
127 months ago
Do Android users not surf the web or something? I thought Android had trounced iOS in installed base?


They do, supposedly. Tough to get accurate market share measurements when companies only report what they shipped, not actually sold. These Web usage stats put a large doubt into Android market share numbers for me.
Score: 7 Votes (Like | Disagree)
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