iOS Surges Past 60% Share of Mobile Web Traffic

Net Applications has released its latest monthly data on Web traffic, revealing that Apple's iOS was able to ride the strength of the iPhone 4S launch and continued iPad momentum to surge past a 60% share of traffic. According to the data, iOS was responsible for 61.64% of the mobile Web traffic during October on a geographically weighted basis.

mobile web marketshare oct11
Net Applications Mobile/Tablet Top Operating System Share Trend (Nov '09 – Oct '11)

Apple's dominant share comes from its strong position across all three mobile device segments with the iPhone, iPad, and iPod touch. Google's Android operating is also seeing very strong growth in line with its rapidly-growing device sales, but Android's popularity has primarily been restricted to smartphones.

On the PC/Mac side, Apple is also continuing to increase its share of Web traffic, reaching 6.94% in October, a healthy increase of nearly half a percentage point over September and up nearly a percentage point and a half since April.

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
tvOS 18 Thumb 1

Apple Releases tvOS 18.4.1

Wednesday April 16, 2025 10:04 am PDT by
Apple today released tvOS 18.4.1, a minor update to the tvOS 18 operating system that came out last September. tvOS 18.4.1 comes two weeks after Apple released tvOS 18.4, and it is available for the Apple TV 4K and Apple TV HD models. tvOS 18.4.1 can be downloaded using the Settings app on the ‌Apple TV‌. Open up Settings and go to System > Software Update to get the new software....
iPhone Security Feature 25

Five iPhone Security Features You Should Be Using

Wednesday April 16, 2025 4:15 pm PDT by
Apple has quite a few security features that it's added to iPhones, iPads, and Macs over the years. Now more than ever, it's important to make sure you're taking advantage of the built-in security tools that are available to keep yourself and your data safe, so we've rounded up a list of the most important options. If you don't already have these enabled, you might want to consider turning...
vision air cable

Images of Apple 'Vision Air' Power Cable Emerge Online

Thursday April 17, 2025 5:55 am PDT by
More images of a redesigned power cable allegedly for a future Apple "Vision Air" headset were today shared online by the prototype collector and leaker known as "Kosutami." Yesterday, the leaker explained that the Apple "Vision Air" will feature a thinner design and switch the battery enclosure and several of its internal structures to titanium to reduce the device's overall weight. Most of ...

Top Rated Comments

mr.steevo Avatar
176 months ago
These type of graphs remind me of how much it sucks being colour blind.
Score: 15 Votes (Like | Disagree)
beachtrader Avatar
176 months ago
But what about flash? No one is going to use iOS because it doesn't have flash!
Score: 8 Votes (Like | Disagree)
*LTD* Avatar
176 months ago
Do Android users not surf the web or something? I thought Android had trounced iOS in installed base?
iOS has by far the larger installed base. It has always been this way.
Score: 8 Votes (Like | Disagree)
WestonHarvey1 Avatar
176 months ago
Do Android users not surf the web or something? I thought Android had trounced iOS in installed base?
Score: 8 Votes (Like | Disagree)
KnightWRX Avatar
176 months ago
Funny, one of my websites that get's over 110.000 visitors a month shows something very different:


Windows
84.64%

Macintosh
9.05%

(not set)
2.30%

Linux
1.93%

iPhone
0.89%

Android
0.67%

iPad
0.45%

iPod
0.07%

And this is a website that is a Mac centric as can be.. hah. Oh well, just one website. Still funny to see it is so different. Makes me wonder about Mac Rumor stats.

How is that different ? That website shows 67% for iOS compared to Android's 33% and not mentionning any other mobile platforms...
Score: 7 Votes (Like | Disagree)
rdowns Avatar
176 months ago
Do Android users not surf the web or something? I thought Android had trounced iOS in installed base?


They do, supposedly. Tough to get accurate market share measurements when companies only report what they shipped, not actually sold. These Web usage stats put a large doubt into Android market share numbers for me.
Score: 7 Votes (Like | Disagree)