iPad Surpasses iPhone in U.S. Internet Traffic, Nabs 97% Share of Tablet Traffic
Research firm comScore today announced the results of its latest study of digital media consumption in the United States, perhaps unsurprisingly finding that the iPad has continued to dominate the tablet industry and has even quickly overcome the iPhone's headstart to lead it in total traffic. Among iOS devices, the iPad is now responsible for more U.S. Internet traffic than the iPhone, taking the title by a margin of 46.8% to 42.6%.
Perhaps most notably, the iPad continues to dominate the U.S. tablet industry even as numerous high-profile competitors have introduced (and in some cases already discontinued) their own tablet products to take on the iPad. According to comScore, the iPad accounted for 97.2% of U.S. Internet traffic, as measured by browser-basd page views, from tablet devices over the June-August period.
Looking at the broader tablet and smartphone market, iOS as a whole represented 43.1% of the installed user base for connected devices in the United States over the study period, with Android placing second at 34.1%. But in looking at traffic from those devices as a gauge for how much they are being used, iOS takes a commanding 58.5% of the market while Android dips to 31.9%.
Apple fans have frequently pointed to the company's strong performance with the iPad and iPod touch as data that should be included when comparing the relative adoption of iOS versus Android. And given that Android has yet to take off in the tablet and non-phone connected device markets, iOS continues to hold a sizable lead in overall platform comparisons despite Android's rapid ascent in the smartphone portion of the market.
Popular Stories
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year.
As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
Apple has a web page with a list of vehicle models that ...
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors.
Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each.
iPhone 17 Series
iPho...
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July.
Transparency
In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year.
In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max.
Image via Majin Bu.
Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side.
...
Amazon is soon to be back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a ...
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research.
The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
