Apple Cuts 4th Quarter iPad Orders by 25%?

JP Morgan analysts claim that Apple is cutting orders from iPad component suppliers by 25% for the upcoming quarter.

Several supply-chain vendors indicated in the past two weeks that Apple, the world's biggest company by market value, lowered fourth-quarter iPad orders 25 percent, the first such cut that analysts at JPMorgan’s electronic manufacturing services team in Hong Kong said they have ever seen. The report did not list the affected companies.

The cut could represent a drop from 17 million units produced in the third quarter to 13 million units in the 4th quarter. The reason for the drop in orders is not explained in the report.

ipad 2 oblique

Apple sold 9.25 million iPads during the 2nd calendar quarter, and only caught up with demand in August, so it may be that Apple overestimated the peak demand. Sales numbers for the current quarter have not yet been reported.

There had originally been some speculation that the iPad 3 might launch this fall, but multiple reports have said the iPad 3 will not launch until 2012. Meanwhile, given the poor showing amongst iPad competitors, most expect that the iPad 2 is set to have a "free run" through the 2011 holiday period. The only other major competitor to be launched in this quarter appears to be Amazon who is said to be introducing their own Android-based tablet this week.

Update: Business Insider speculates that the drop in orders could have to do with Apple moving some iPad production from China to Brazil beginning later this year. What that theory fails to address, however, is the fact that the Brazilian production is still being performed by Foxconn/Hon Hai and will almost certainly utilize the same component suppliers used in Chinese-produced iPads, meaning that the shift should have little effect on orders from those supply chain partners.

Related Roundup: iPad
Buyer's Guide: iPad (Caution)
Related Forum: iPad

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Top Rated Comments

mdriftmeyer Avatar
165 months ago
JP Morgan analyst should be fired

This from Reuters:

http://www.reuters.com/article/2011/09/26/markets-taiwan-stocks-idUST8E7JM02Q20110926


TAIPEI, Sept 26 (Reuters) - Taiwan stocks ended 2.4 percent
lower on Monday, with Apple Inc plays as well as
smartphone maker HTC tumbling.
The main TAIEX index fell 169.10 points to 6,877.12,
after opening down 0.28 percent.
Electronics shares shed 2.5 percent, with Apple
supplier and touch panel maker TPK Holding down 6.67
percent, and touchscreen panel maker Wintek and camera
module maker Largan Precision limit-down.
HTC shed 6.04 percent. Computer maker Quanta
however rebounded 3.95 percent, recovering from last week's
loss.
Financial shares were down 2.36 percent.
The Taiwan dollar weakened 0.59 percent to
T$30.566.

Guess what? Apple is shedding old contractors, not seeing a drop in demand.
Score: 4 Votes (Like | Disagree)
angrynstupid Avatar
165 months ago
When are you people gonna learn

"Analysts" and pundits are constantly trying to manipulate the market. Do you really think Apple would be this far off?
Score: 2 Votes (Like | Disagree)
ArtOfWarfare Avatar
165 months ago
I'd say this warrants first page status...

Seriously, if weekly stock reports get first page, I think the first time we've heard of Apple cutting down on iPad requests in awhile is first page worthy.
Score: 2 Votes (Like | Disagree)
JG271 Avatar
165 months ago
It looks like the production has finally caught up with the demand.

This is true, stock is now very very good compared to just a few months ago; but most people who wanted one now have one.

Perhaps they were over-producing them a few months ago for Christmas etc.
Score: 2 Votes (Like | Disagree)
OllyW Avatar
165 months ago
It looks like the production has finally caught up with the demand.

My daughter bought one a couple of weeks ago and said all the local electrical stores had them in stock and most were offering deals on accessories to get the sale.
Score: 2 Votes (Like | Disagree)
MacNut Avatar
165 months ago
Why?
Ya because China is known for their quality knock of products.:p
Score: 1 Votes (Like | Disagree)