iPad Set for 'Free Run' Through Holiday Tablet Shopping Season
Gartner's projections of worldwide tablet sales to end users (thousands of units)Research firm Gartner today released
updated sales estimates for the tablet market, noting that a lack of momentum from competing products will give Apple's iPad "free run" through the lucrative holiday shopping period. Looking out over the longer term, Gartner sees Apple maintaining a majority share of the tablet market through 2014 even as Microsoft's Windows 8 and Research in Motion's QNX platforms are expected to gain some traction.
“We expect Apple to maintain a market share lead throughout our forecast period by commanding more than 50 percent of the market until 2014,” Carolina Milanesi, research vice president at Gartner. “This is because Apple delivers a superior and unified user experience across its hardware, software and services. Unless competitors can respond with a similar approach, challenges to Apple’s position will be minimal. Apple had the foresight to create this market and in doing that planned for it as far as component supplies such as memory and screen. This allowed Apple to bring the iPad out at a very competitive price and no compromise in experience among the different models that offer storage and connectivity options.”
Gartner has pared back its estimates for Android tablet sales in 2011 by 28% over last quarter's projections, identifying extremely weak adoption due to high prices, user interface issues, and limited app offerings. Only some success in low-cost Asian markets and strong expectations for Amazon's forthcoming tablet kept Gartner from slashing projected Android device sales even further.
Android is expected to see stronger growth heading into next year as Google pushes out its next-generation "Ice Cream Sandwich" release of Android and works to address fragmentation throughout the Android ecosystem. Gartner's sales projections do not, however, see Android tablets catching up to the iPad by the end of the forecast period of 2015.
Popular Stories
After announcing new Mac and HomePod models last week, Apple adjusted its trade-in values for select devices in the United States.
iPhone trade-in values decreased by up to $80, and most Android smartphones also went down. Mac trade-in values remained unchanged or increased by up to $40 depending on the model, while some Apple Watch models increased in value and others decreased. Trade-in...
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least seven exclusive features not available on the standard iPhone 15 and iPhone 15 Plus.
An overview of the seven features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...
While the new Mac mini with the M2 chip has a lower $599 starting price, the base model with 256GB of storage has slower SSD read and write speeds compared to the previous-generation model with the M1 chip and 256GB of storage.
A teardown of the new Mac mini shared by YouTube channel Brandon Geekabit reveals that the 256GB model is equipped with only a single 256GB storage chip, while the...
In a recent press release, Apple confirmed that iOS 16.3 will be released to the public next week. The software update will be available for the iPhone 8 and newer and includes a handful of new features, changes, and bug fixes.
Below, we've recapped bigger features in iOS 16.3, including support for physical security keys as a two-factor authentication option for Apple ID accounts, worldwide ...
The iPhone 15 will support Wi-Fi 6E, according to a research note shared this week by Barclays analysts Blayne Curtis and Tom O'Malley. The analysts did not specify whether the feature will be available on all models or limited to the Pro models.
Apple has added Wi-Fi 6E support to a handful of devices so far, including the latest 11-inch and 12.9-inch iPad Pro, 14-inch and 16-inch MacBook...
The new M2-series MacBook Pro and Mac mini models launched today, marking the debut of the first M2 Pro and M2 Max chips. We have the M2 Pro Mac mini on hand, and thought we'd take a look at the machine and do a series of benchmarks to see how it fits into Apple's lineup.
Subscribe to the MacRumors YouTube channel for more videos. Base model Mac mini machines come with either an M2 or M2 Pro...
Apple today released tvOS 16.3, the third major point update to the tvOS 16 operating system that originally came out in September. Available for the Apple TV 4K and Apple TV HD, tvOS 16.3 comes six weeks after tvOS 16.2, an update that added Apple Music Sing.
The tvOS 16.3 update can be downloaded over the air through the Settings app on the Apple TV by going to System > Software...
New 14-inch and 16-inch MacBook Pro models with the latest M2 Pro and M2 Max chips are available in Apple retail stores and are already in the hands of customers, and we picked up one of the new M2 Max machines to answer all of the questions MacRumors readers considering a purchase might have.
Subscribe to the MacRumors YouTube channel for more videos. Yesterday, we asked MacRumors fans on...
Top Rated Comments
;)
The iPhone and iPad markets are different. One should not affect the other.
Other manufacturers make & ship 1M units, and end up selling say, 20k units.
Then, what happens is the the remaining 980k units eventually get sold on liquidation.
So the when you read reports of manufactures selling 1M tablets, often 50%+ of them are at a heavy discount or loss.
.
Sorry, nothing comes close to the iPad. Competition is going to have to drop prices by a good bit to lure tablet shoppers away from Apple.
they just slashed their android tablet forcasts for this year by %30, and yet they feel comfortable projecting windows tablet sales in 2015 to be 34,435, no more, no less. and this is before windows tablets were even introduced to the market, actually before even microsoft has a proper idea of their eventual features, price, performace, etc (it's not clear even if and how those tablets will run office apps, which is basically the sole reason to get a microsoft tabthing)..
what a bunch of pretentious idiots.