Apple's iPad Tops Worldwide Tablet Market in 2Q11 with 68% of Shipments

Research firm IDC today released the results of its study of worldwide tablet and eReader shipments for the second quarter of 2011, and while the tablet market has changed dramatically in the nearly three months since the quarter ended, the data still offers an interesting look at Apple's performance in the market. According to the study, Apple rode the strength of the iPad 2 launch to capture over 68% of total worldwide tablet shipments for the quarter, up from 65% in the previous quarter.

Worldwide media tablet shipments in the second quarter were driven by continued robust demand for Apple's iPad 2, which saw shipments reach 9.3 million units, representing a 68.3% share of the worldwide market (up from 65.7% the previous quarter). Research in Motion entered the media tablet market in 2Q11 with its PlayBook product, grabbing a 4.9% share of the market. Apple's strength and RIM's entrance meant bad news for Android-based media tablets, which saw its collective share slip to 26.8%, down from 34.0% the previous quarter.

IDC predicts that Android's share will continue to shrink during the third quarter due to continued iPad strength and a flood of $99 sales of HP's discontinued TouchPad, but that Android will begin to regain share during the fourth quarter of the year as new models come to market.

"Apple's iOS share will continue to lead by more than 40 percentage points over Google's Android for the remainder of the year, but we expect Apple's share to fall closer to 50% by the end of the forecast period as manufacturers bring new tablets to market," said Jennifer Song, research analyst, Worldwide Trackers.

It is important to note that IDC's studies track shipments from manufacturers into their distribution channels, and by most accounts Apple's lead is even stronger when looking at sales to end users. Whereas Apple has repeatedly said that it is selling essentially every iPad it can make, a number of other vendors have seen their shipments into the channel languish amid low consumer demand.

Still, IDC is impressed by the total tablet shipments seen for the second quarter, which saw 88.9% growth over the previous quarter and 303% year-over-year growth. As a result, IDC has boosted its estimates for 2011 from 53.5 million units to 62.5 million units overall.

Related Roundup: iPad
Tag: IDC
Buyer's Guide: iPad (Neutral)

Top Rated Comments

(View all)
Avatar
116 months ago
Shipped is not equal to sold.

Most iPad wannabe are not sold but stuffed in retailer inventory channel.
Score: 11 Votes (Like | Disagree)
Avatar
116 months ago

Shipped is not equal to sold.

Most iPad wannabe are not sold but stuffed in retailer inventory channel.

Quoted for truth. every one of that 68% is sold. How many of the remaining 32% actually ends up as sales to end users? And how many of that 32% is sold at a heavily discounted at a loss just to get rid of the dead stock?
Score: 8 Votes (Like | Disagree)
Avatar
116 months ago
And the other 32% includes
- Unsold units shipped but gathering dust on store shelves
- HP Touchpads sold at below manufacturing cost
- $100 Chinese knockoffs sold at Walgreens
Score: 8 Votes (Like | Disagree)
Avatar
116 months ago

...but that Android will begin to regain share during the fourth quarter of the year as new models come to market.

BS. Android is not going to regain share in the fourth quarter. They are going to lose more to iPad 2 holiday sales (and possible iPad 3 rumors).
Score: 6 Votes (Like | Disagree)
Avatar
116 months ago

As someone who flies a lot, I have to say that my personal experience suggests that shipped numbers have virtually 0% reflection of sold numbers.

Monday, I did an informal glance around my red-eye flight. 12 iPads, 8 laptops, countless phones and kindles. Not a single GalaxyTab, TouchPad, Xoom, or also-ran/Chinese knockoff.

In the last dozen flights I've been on, I could count on one hand (but I'd only need half my thumb and index finger) the number of non-iPad tablets I've seen.

I'm not arguing the quality of these products. I've held them. I've played with them. They aren't worthless, they just aren't as polished or supported.


Exactly!!!

I live in H.K, the land of gadgets, and If you look, you'll see millions of iPads in daily use, but you'd be hard pressed to see any android/webos.
Score: 4 Votes (Like | Disagree)
Avatar
116 months ago

What on earth are the other 32% buying?


This is "shipments" not sales to end users. So no one is buying them. They are sitting on shelves and in distribution centers.
Score: 4 Votes (Like | Disagree)

Top Stories

Apple-Acquired Dark Sky Officially Shuts Down Android App

Saturday August 1, 2020 3:43 pm PDT by
Apple in March purchased weather app Dark Sky, and at that time, Dark Sky's developers said that the app's Android version would be discontinued on July 1, 2020. However, instead of shuttering the app on that date, the app's developers announced that the discontinuation would be delayed for another month. Now that it's August, Android users are no longer able to access the app, and...

Apple May Launch This Year's 'iPhone 12' Lineup in Two Stages, With 6.1-inch Models Debuting First

Monday August 3, 2020 3:14 am PDT by
Apple last week confirmed that its "‌iPhone‌ 12" launch will be delayed this year due to the ongoing global health crisis and restrictions on travel. Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later," suggesting a release sometime in October. We're expecting a total of four OLED iPhones in 5.4, 6.1, and...

Top Stories: Try the 5.4-Inch iPhone 12 Display Size, Blockbuster Earnings, Tim Cook at Antitrust Hearing

Saturday August 1, 2020 6:00 am PDT by
Another busy week of Apple news and rumors has wrapped up, with a lot of focus on Tim Cook's appearance at a Congressional antitrust hearing and a blockbuster earnings report. Subscribe to the MacRumors YouTube channel for more videos. We continued to hear rumors about the upcoming iPhone 12 lineup, including a rare admission from Apple that the lineup will launch "a few weeks later" than...

Just How Small Will the 5.4-Inch iPhone 12 Screen Be? Try It Out for Yourself

Tuesday July 28, 2020 12:57 pm PDT by
As rumors of the iPhone 12 have continued to build over the past few months, the one model that has the most excitement around it is the smallest 5.4" model. The iPhone 12 is believed to be coming in 5.4", 6.7", and 6.1" sizes. Dummy models have shown how much smaller the 5.4" is compared to the rest of the iPhone lineup. The upcoming 5.4" iPhone falls in-between the size of the original...

Unreleased iPod Touch with Mac Pro Glossy Black Finish Shared Online

Sunday August 2, 2020 11:32 am PDT by
Twitter user @DongleBookPro has today posted images of what seems to be a first-generation iPod Touch prototype with a 2013 Mac Pro-style glossy black finish. The Twitter user claims that the iPod Touch prototype pictured has "the same coating as the 2013 Mac Pro." Had the finish been selected for the final product, it also would have been similar to the metallic glossy black finish that...

Apple Confirms This Year's iPhone 12 Models Will Be a Little Bit Late

Thursday July 30, 2020 2:34 pm PDT by
During today's earnings call covering the third fiscal quarter of 2020 (second calendar quarter) Apple CFO Luca Maestri confirmed that Apple is expecting to release this year's iPhones later than usual. Maestri said that Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later." Multiple rumors have suggested that ...

Battery Likely for Upcoming Apple Watch Series 6 Filed in Certification Listings

Saturday August 1, 2020 5:46 am PDT by
A battery likely for the upcoming Apple Watch Series 6 has been filed at the Korea Testing and Research Institute and discovered by a Twitter user @yabhishekhd. Certification for a 1.17Wh battery with a capacity of 303.8mAh was issued on June 23 by the KTR, a Korean regulatory body that approves and tests new hardware ahead of public sale. The battery seems to be destined for a future...

Apple Watch Series 6 to Feature Blood Oxygen Monitoring Sensor

Friday July 31, 2020 1:56 am PDT by
The Apple Watch Series 6 will add blood oxygen monitoring to its features list when it's launched later this year, according to a new report from DigiTimes. Apple Watch 6 will feature biosensors that can monitor sleeping conditions, detect blood oxygen and measure pulse rates, heartbeats and atrial fibrillation, and will also incorporate MEMS-based accelerometer and gyroscope, all allowing the ...

Apple Marks Return of NHL With New 'Hockey Tape' Ad Shot on iPhone 11 Pro

Saturday August 1, 2020 2:33 am PDT by
Apple today marked the return of NHL hockey with a new "Shot on iPhone" ad on its YouTube channel in Canada. Titled "Hockey Tape," the 30-second video features Vegas Golden Knights players Marc-André Fleury and Mark Stone having some on-ice fun with the iPhone 11 Pro, which they attach to the boards, a hockey stick, and a skate with hockey tape. "See the game like never before with Ultra ...

Emails Reveal Why Steve Jobs and Phil Schiller Blocked In-App Purchase of Kindle Books

Friday July 31, 2020 6:25 am PDT by
Internal Apple emails, made public by the House Judiciary Committee's antitrust inquiry, have revealed information about why Apple blocked in-app purchases of Kindle books on iOS devices, reports The Verge. Two sets of emails between Steve Jobs, Phil Schiller, Eddy Cue, and various other senior Apple executives, disclose the exact thinking behind how Apple approached Kindle on iOS. The...