Tim Cook to Apple Employees: "Apple is Not Going to Change"

Ars Technica reports that new Apple CEO Tim Cook has sent out an email to Apple employees expressing his enthusiasm for officially taking the reins of the company and reassuring employees that "Apple is not going to change." The full text of the email:

Team:

I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I've ever made and it's been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve's optimism for Apple's bright future.

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve's ongoing guidance and inspiration as our Chairman.

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple's unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.

Tim

Cook has gained a solid reputation for his leadership abilities and work to streamline Apple's operations. He has also clearly embraced the Apple concept as revealed by the "Cook Doctrine" he laid out over two years ago as he took on the role of overseeing Apple's day-to-day operations during one of Steve Jobs' medical leaves of absence.

TUAW's Michael Grothaus, a former Apple employee, also offers a personal impression of Tim Cook, noting the thoughtfulness and careful consideration he gives when speaking as an example of his leadership abilities "sans ego".

Tim Cook is one of those rare people who stop and think before speaking. Standing in the same room with him I realized that he's comfortable with silence as long as that silence is productive and appropriate. He's not like other tech execs who ramble almost immediately and incoherently at any question lobbed at them, as if doing so will convince others they know everything about everything.

Tim Cook is a person who has confidence in his position as a leader, sans ego. Ego doesn't take pauses. It's rapid-fire. And it's that confidence and lack of ego that allows him the time to examine the issues and questions at hand, no matter how lowly or silly others may think them, and address them appropriately.

Cook has been at Apple since 1998, and while he has played a primary role in hosting Apple's earnings conference calls, he has until relatively recently remained quietly in the background when it comes to Apple's mainstream public appearances. But the company in recent months has been making a more active role for him, most notably as the on-stage representative for Apple at the introduction of the Verizon iPhone earlier this year.

Top Rated Comments

(View all)
Avatar
116 months ago

Now the most powerful gay man in Silicon Valley.

Though he is Gay, I don't see how that is relevant. He is now "One of the most powerful man in Silicon Valley," the gay part doesn't have to be included.
Score: 40 Votes (Like | Disagree)
Avatar
116 months ago

No it shouldn't be a milestone. It should be the norm. A complete non issue. I had no idea he was and frankly I don't care. No need to be mentioned.


I agree, almost completely. It should not be notable, in the best of all possible worlds.

Unfortunately, we still live in a homophobic world. Noting that a gay man is capable of leading a major corporation is news for some - those who somehow consider gays, or african americans, or other minorities lesser beings of somehow diminished competence.

When Obama was elected (no matter what one thinks of him) it was notable that he was the first person of color to be elected to the office. Once again, in a better world, it should not matter. In our world of prejudice - it is notable.

I do, again, agree it should be a non-issue. I look forward to the time when it is truly irrelevant.
Score: 19 Votes (Like | Disagree)
Avatar
116 months ago
Good luck to him, I think he'll do very well. As a lot of people said, Jobs created a culture at Apple that should survive intact for a long time.
Score: 13 Votes (Like | Disagree)
Avatar
116 months ago

or canadian?


Whoa now. Lets take things one step at a time here.
Score: 12 Votes (Like | Disagree)
Avatar
116 months ago

Why do you feel you must state he's Gay? Is He?, don't know, dont care!
Steve wants him for his expertice, could care less about his lifestyle:cool:

It's significant because it makes him an excellent role model for any gay male who is concerned about his hopes of advancing in a professional environment. Just like women in leadership roles serve as role models.

Grow up Mr. Immature.

Actually, you should look at your own biases if you assume someone can't make a statement like that without meaning it in a negative way.


With that being said, I bet this announcement was planned to take place before the iphone 5 announcement so that when they do announce the iphone 5, the hype overwhelms negative sentiments surrounding Jobs' departure as CEO.
Score: 12 Votes (Like | Disagree)
Avatar
116 months ago
This is the equivalent of Mr. Smithers taking over for Mr. Burns.
Score: 12 Votes (Like | Disagree)

Top Stories

Apple Warns Against Closing MacBooks With a Cover Over the Camera

Friday July 10, 2020 11:12 am PDT by
Apple this month published a support document that warns customers against closing their Mac notebooks with a cover over the camera as it can lead to display damage. Image via Reddit Apple says that the clearance between the display and the keyboard is designed to very tight tolerances, which can be problematic. Covering the camera can also cause issues with automatic brightness and True Tone....

Leaker: 'iPhone 12 Pro' to Come With 6GB of RAM

Friday July 10, 2020 1:59 am PDT by
Later this year, Apple is expected to release four OLED iPhones in three display sizes, including 5.4, 6.7, and two 6.1-inch models. Rumors suggest the 6.7-inch iPhone and one 6.1-inch model will be higher-end devices, and now leaker @L0vetodream has corroborated previous rumors about the internal specs of Apple's upcoming lineup. Rumors suggest Apple will use 5-nanometer A14 chips in its...

Apple Moving Forward on Semitransparent Lenses for Upcoming AR Headset

Friday July 10, 2020 7:24 am PDT by
Apple and Foxconn have reached a key milestone in the development of Apple's long-rumored augmented reality headset, with the semitransparent lenses for the device moving from prototype to trial production, reports The Information. Apple is developing the lenses on a single production line at a Foxconn factory in Chengdu in southwestern China, where most of Apple’s iPad production is...

Kuo: Apple Silicon Macs to Include 13-inch MacBook Pro and MacBook Air This Year, 14.1-inch and 16-inch MacBook Pro Models Next Year

Friday July 10, 2020 2:58 am PDT by
At last month's WWDC, Apple officially announced that its Mac computers will be transitioned from Intel x86 to homegrown Apple Silicon chips. Apple said it plans to deliver the first Apple Silicon Mac by the end of the year and complete the transition in about two years. According to Apple analyst Ming-Chi Kuo, a 13.3-inch MacBook Pro with a form factor similar to the current 13.3-inch...

Arm-Intel-PowerPC Universal Binaries Are Possible

Saturday July 11, 2020 1:42 pm PDT by
Casual MacRumors visitors may not realize that we have a very active PowerPC forum where users discuss issues related to PowerPC Macs that have not been produced since 2006. Threads range from hardware upgrades and software options to nostalgia: Photo by AphoticD Apple's recently announced transition to Apple Silicon (Arm) based Macs raised some interesting questions about future support...

iPhone 12 Sizes Compared with iPhone SE, 7, 8, SE 2, X, 11, 11 Pro and 11 Pro Max [Update]

Tuesday July 7, 2020 6:49 pm PDT by
Apple is planning on launching the iPhone 12 this fall which is rumored to be coming in 3 different sizes: 5.4", 6.1" and 6.7". The middle size (6.1") matches up with the currently shipping iPhone 11, but the other two sizes will be entirely new. Over the weekend, there was some excitement about how well the new 5.4" iPhone 12 compares to the original iPhone SE. Those who have been hoping...

Tom Hanks WWII Movie 'Greyhound' Debuts on Apple TV+

Friday July 10, 2020 3:33 am PDT by
Apple TV+ today debuted "Greyhound," the highly anticipated Second World War movie starring Tom Hanks as a naval officer given command of Navy destroyer Greyhound in the Battle of the Atlantic. "Greyhound" features Hanks as George Krause, who must fight his own self doubts and personal demons as he leads a convoy of Allied ships against German U-boats to prove that he belongs in command. ...

Top Stories: iOS 14 Public Beta, iPhone 12 Size Comparison, 14-Inch MacBook Pro Rumors

Saturday July 11, 2020 6:00 am PDT by
After one round of developer beta testing, Apple unleashed iOS and iPadOS 14 to a wider audience this week, opening it up to members of the public beta program. There are lots of changes and new features to check out, but as with any beta, be careful about installing it on your main devices. Subscribe to the MacRumors YouTube channel for more videos. Other major stories this week included our ...

Hands-On With tvOS 14: Picture in Picture, 4K YouTube, HomeKit and More

Thursday July 9, 2020 12:48 pm PDT by
Apple at WWDC introduced a new version of tvOS, the software that's designed to run on the fourth and fifth-generation Apple TV models. tvOS updates are often more minor in scale than iOS, watchOS, and macOS updates, but tvOS 14 has some useful new features. Subscribe to the MacRumors YouTube channel for more videos. Apple in tvOS 13 introduced a Picture in Picture option for the Apple TV...

Apple CEO Tim Cook's 2019 Compensation Totaled Over $133 Million

Friday July 10, 2020 12:01 pm PDT by
Apple CEO Tim Cook was the second highest paid CEO in the United States in 2019, according to Bloomberg's list of the highest paid CEOs and executives in 2019. Cook received compensation totaling $133,727,869 by Bloomberg's count. Almost all of Cook's compensation was provided in the form of stock awards and related performance bonuses. As reported by the SEC earlier this year, Cook received ...