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In line with reports that the iPhone 5 will debut in "mid-October", AppleInsider reports that Apple and its longtime advertising partner TBWA/Chiat/Day are beginning work on an advertising campaign to support the new device, with production on the first round of television commercials said to be wrapping up in the first week of October.
More specifically, one person familiar with the matter says that filming for the television spots is taking place out in Los Angeles in conjunction with the iPhone maker's long-time ad agency TBWAChiatDay.
However, a second person with a proven track record notes that the production schedules for the first-run campaign isn't slated to wrap up until the middle of the first week of October.
iPhone 5 rumors seem to be coalescing around a late September to mid October timeframe, with Apple potentially holding a media event near the early end of that window and product availability coming on one of the first two Fridays in October: the 7th or the 14th.
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(View all)After a minute or two he holds up his hands and the crowd quiets down.
"Now, I've heard that you're looking forward to the iPhone 5!"
Crowd goes wild again.
"And what could be better than the current iPhone 4's screen resolution and size?"
Some wiseguy in the crowd yells, "A larger screen!"
Steve, in his usual pejorative way replies, "No, that's what our competitors are doing. No, we've taken it to a whole new level. We've removed the screen!"
An uneasy silence falls over the crowd.
A few fan boys start cheering.
Soon there is mild applause, which grows louder.
"You will no longer accidentally mistype texts, no longer accidentally open the wrong app, and we have simplified dialing by giving you ten physical buttons and TWO wildcard buttons!"
Cool-aid is handed out... Crowd drinks it... Crowd goes wild... iPhone 5 is a success... All other manufacturers start removing screens from their devices, even introducing rotary models.
I'll believe it when I see it. A mid September announcement and late september availability in the U.S. is still what I'm thinking.
I certainly hope that's the case. I can't see them prolonging the release of the next iPhone until any later than the first week in October.
Steve Jobs walks across the stage, the crowd goes wild.
After a minute or two he holds up his hands and the crowd quiets down.
"Now, I've heard that you're looking forward to the iPhone 5!"
Crowd goes wild again.
"And what could be better than the current iPhone 4's screen resolution and size?"
Some wiseguy in the crowd yells, "A larger screen!"
Steve, in his usual pejorative way replies, "No, that's what our competitors are doing. No, we've taken it to a whole new level. We've removed the screen!"
An uneasy silence falls over the crowd.
A few fan boys start cheering.
Soon there is mild applause, which grows louder.
"You will no longer accidentally mistype texts, no longer accidentally open the wrong app, and we have simplified dialing by giving you ten physical buttons and TWO wildcard buttons!"
Cool-aid is handed out... Crowd drinks it... Crowd goes wild... iPhone 5 is a success... All other manufacturers start removing screens from their devices, even introducing rotary models.
LOL that was a good laugh :D
I'm pretty sure Apple is going to upgrade hardware though