AT&T Eliminating $10 Text Messaging Plan for New Customers

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Late yesterday, Engadget reported that AT&T will be eliminating its $10/month texting plan offering 1000 text messages, leaving the carrier's unlimited texting plan for $20/month as the only option for new customers. Within hours, an AT&T spokesperson confirmed that the change is coming on August 21st and that existing customers can keep their current texting plans, even when upgrading devices.

Starting August 21, we're streamlining our text messaging plans for new customers and will offer an unlimited plan for individuals for $20 per month and an unlimited plan for families of up to five lines for $30 per month. The vast majority of our messaging customers prefer unlimited plans and with text messaging growth stronger than ever, that number continues to climb among new customers. Existing customers don't have to change any messaging plan they have today, even when changing handsets."

Just this past January, AT&T dropped its texting plan options from three to two by eliminating its $5/200 text and $15/1500 text plans and replacing them with the $10 plan offering 1000 texts. But just eight months later, the company is now doing away with that option as well and pushing new customers into unlimited text messaging plans.

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Top Rated Comments

TMacken Avatar
169 months ago
Is this AT&T sticking it to Apple users for having iMessage in iOS 5 to use instead of text messages?
Score: 39 Votes (Like | Disagree)
rdowns Avatar
169 months ago
Hey FTC, it's **** like this why you should not let them swallow up T-Mobile.
Score: 35 Votes (Like | Disagree)
sportsfan Avatar
169 months ago
****

Texting should be FREE!
Score: 26 Votes (Like | Disagree)
JangoFett124 Avatar
169 months ago
so, good thing iOS5 is bringing iMessage then

That doesn't work with non-iPhones. Now you can't get a cheap plan combined with that. You either have to pay per-message or get the $20 unlimited. Can they even pretend this isn't an anti-consumer money grab?
Score: 17 Votes (Like | Disagree)
Le Big Mac Avatar
169 months ago
I don't understand the rationale that "The vast majority of our messaging customers prefer unlimited plans".

That means some people prefer something else, but AT&T isn't willing to offer that option. The "vast majority" of people going to Morton's prefer steak but they still have a chicken and fish option on the menu.
Score: 16 Votes (Like | Disagree)
Zaren Avatar
169 months ago
I've said it before...

I'd love to have an iPhone, but I can't afford the plans. So instead I've got a Virgin Mobile smartphone, with unlimited data, unlimited text, and 300 voice minutes for $25 a month. (They increased that plan to $35 recently, but it's still a steal.) If AT&T / Verizon ever gets their heads out of their butts, I might move over, but there's no way I'd do it for 3-4x the price now.
Score: 16 Votes (Like | Disagree)