AT&T Eliminating $10 Text Messaging Plan for New Customers

20110817 20221885 attmsg2 20110817
Late yesterday, Engadget reported that AT&T will be eliminating its $10/month texting plan offering 1000 text messages, leaving the carrier's unlimited texting plan for $20/month as the only option for new customers. Within hours, an AT&T spokesperson confirmed that the change is coming on August 21st and that existing customers can keep their current texting plans, even when upgrading devices.

Starting August 21, we're streamlining our text messaging plans for new customers and will offer an unlimited plan for individuals for $20 per month and an unlimited plan for families of up to five lines for $30 per month. The vast majority of our messaging customers prefer unlimited plans and with text messaging growth stronger than ever, that number continues to climb among new customers. Existing customers don't have to change any messaging plan they have today, even when changing handsets."

Just this past January, AT&T dropped its texting plan options from three to two by eliminating its $5/200 text and $15/1500 text plans and replacing them with the $10 plan offering 1000 texts. But just eight months later, the company is now doing away with that option as well and pushing new customers into unlimited text messaging plans.

Related Forum: iPhone

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
maxresdefault

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Subscribe to the MacRumors YouTube channel for more videos. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options...

Top Rated Comments

TMacken Avatar
181 months ago
Is this AT&T sticking it to Apple users for having iMessage in iOS 5 to use instead of text messages?
Score: 39 Votes (Like | Disagree)
rdowns Avatar
181 months ago
Hey FTC, it's **** like this why you should not let them swallow up T-Mobile.
Score: 35 Votes (Like | Disagree)
sportsfan Avatar
181 months ago
****

Texting should be FREE!
Score: 26 Votes (Like | Disagree)
JangoFett124 Avatar
181 months ago
so, good thing iOS5 is bringing iMessage then

That doesn't work with non-iPhones. Now you can't get a cheap plan combined with that. You either have to pay per-message or get the $20 unlimited. Can they even pretend this isn't an anti-consumer money grab?
Score: 17 Votes (Like | Disagree)
Le Big Mac Avatar
181 months ago
I don't understand the rationale that "The vast majority of our messaging customers prefer unlimited plans".

That means some people prefer something else, but AT&T isn't willing to offer that option. The "vast majority" of people going to Morton's prefer steak but they still have a chicken and fish option on the menu.
Score: 16 Votes (Like | Disagree)
Zaren Avatar
181 months ago
I've said it before...

I'd love to have an iPhone, but I can't afford the plans. So instead I've got a Virgin Mobile smartphone, with unlimited data, unlimited text, and 300 voice minutes for $25 a month. (They increased that plan to $35 recently, but it's still a steal.) If AT&T / Verizon ever gets their heads out of their butts, I might move over, but there's no way I'd do it for 3-4x the price now.
Score: 16 Votes (Like | Disagree)