Apple has rereleased two new television ads, slightly altering the final tagline in a campaign it launched earlier this year.

The old ads, from April, ended with the announcer saying: "If you don't have an iPhone, well, you don't have an iPhone."

The new ones are much friendlier, telling viewers about iPhone features and noting they are "just one more thing that makes an iPhone an iPhone."

The new ad:


The old ad:


Thanks Jacob!

This article briefly claimed these were new ads, but we have revised it to note that they are remakes of an earlier campaign.

Top Rated Comments

unobtainium Avatar
144 months ago
So they changed it from "Yep, if you don't have an iPhone, well, you don't have an iPhone" to "Just one more thing that makes an iPhone an iPhone."

Truly earth shattering breaking news.

The earlier ad was obnoxious and Apple changed it. That's interesting to me (the ad always bugged).

Your posts in this thread, on the other hand, do come across as truly pointless.
Score: 15 Votes (Like | Disagree)
Btrthnezr3 Avatar
144 months ago
Why don't you whiners just leave the site? If you don't like the news/rumors that are offered, spend your time elsewhere. Some people enjoy this site and would like to keep it that way.
Score: 12 Votes (Like | Disagree)
jlgolson Avatar
144 months ago
If the OP had done a basic Google search, or even followed Apple news, he would have known that these were posted months ago.

So arn just messaged me on Twitter saying that he's editing it and that there was some small changes. What are they? I can hardly tell the difference, but I haven't tried playing them side by side.
Post revised. They are new in the sense that they are remakes of an earlier ad. Notably, Apple changed the tagline that a number of people strongly disliked.
Score: 8 Votes (Like | Disagree)
applefan289 Avatar
144 months ago
"If you don't have an iPhone, screw you."
Score: 7 Votes (Like | Disagree)
ItsNick Avatar
144 months ago
I think I've seen these... It's deja vu all over again.
Score: 4 Votes (Like | Disagree)
shazzam Avatar
144 months ago
So they changed it from "Yep, if you don't have an iPhone, well, you don't have an iPhone" to "Just one more thing that makes an iPhone an iPhone."

Truly earth shattering breaking news.

The earlier ad was obnoxious and Apple changed it. That's interesting to me (the ad always bugged).

Your posts in this thread, on the other hand, do come across as truly pointless.Yep, old ad was obnoxious. Something I thought Apple had truly tried to distance itself from. The reprise is friendlier.
Score: 3 Votes (Like | Disagree)

Popular Stories

iPhone 14 Dummies 1 Feature

Everything Rumored for Apple's September Event: iPhone 14, Apple Watch Pro and More

Friday August 12, 2022 2:34 pm PDT by
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around. iPhone 14 The iPhone 14 can probably be described more as an "iPhone 13S" because...
z fold 4 1

Hands-On With Samsung's Latest Foldable Smartphones, the Galaxy Z Fold and Z Flip

Friday August 12, 2022 12:46 pm PDT by
Samsung this week launched its fourth-generation foldable devices, the $1,000 Galaxy Z Flip and the $1,800 Galaxy Z Fold. Though there's no sign of a comparable Apple foldable device on the horizon, rumors suggest prototypes are in the works, so we thought we'd take a look at Samsung's newest smartphones to see what Apple needs to measure up to when a foldable iPhone does come out. Subscribe ...
iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro: Analyst Believes Storage Will Continue to Start at 128GB Despite Rumored Price Increase

Friday August 12, 2022 7:04 am PDT by
It wouldn't be the month before an iPhone launch without a few back-and-forth rumors, with the latest debate concerning iPhone 14 Pro storage. iPhone 14 Pro render by Ian Zelbo While research firm TrendForce forecasted that iPhone 14 Pro models could start with an increased 256GB of storage, Haitong International analyst Jeff Pu today forecasted that the upcoming Pro models will continue to...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive feature

iPhone 14 Is Just a Few Weeks Away: Three Tips to Prepare for the New iPhone

Wednesday August 10, 2022 4:08 am PDT by
The launch of the new iPhone 14 is just a few weeks away, meaning millions of iPhone customers will soon upgrade their existing iPhone or perhaps get an iPhone for the first time. Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo Whether upgrading from an older model or this is your first iPhone, we've rounded up a few tips to help you prepare for the next flagship...
iPhone 14 Pro Lineup Feature Silver

Kuo: Apple to Increase Prices of iPhone 14 Pro Models

Wednesday August 10, 2022 8:22 am PDT by
Apple plans to increase the prices of iPhone 14 Pro models compared to iPhone 13 Pro models, according to analyst Ming-Chi Kuo. Kuo did not reveal exact pricing for the iPhone 14 Pro models. However, in a tweet today, he estimated that the average selling price of the iPhone 14 lineup as a whole will increase by about 15% compared to the iPhone 13 lineup. In the United States, the iPhone...
top stories 13aug2022

Top Stories: New Battery Percentage Icon in iOS 16, USB-C AirPods Rumor, and More

Saturday August 13, 2022 6:00 am PDT by
This week brought some shocking news for iOS 16 beta testers, with Apple bringing back the iPhone battery percentage to the status bar after a number of years. Other news and rumors this week included word that Apple has started recording portions of its media event planned for next month to introduce the iPhone 14 and Apple Watch Series 8, claims about iPhone 14 Pro pricing and Apple's...