Apple has rereleased two new television ads, slightly altering the final tagline in a campaign it launched earlier this year.
The old ads, from April, ended with the announcer saying: "If you don't have an iPhone, well, you don't have an iPhone."
The new ones are much friendlier, telling viewers about iPhone features and noting they are "just one more thing that makes an iPhone an iPhone."
The new ad:
The old ad:
This article briefly claimed these were new ads, but we have revised it to note that they are remakes of an earlier campaign.