DigiTimes reports that Apple is off to an aggressive start with its new MacBook Air models, having already pushed out 400,000-500,000 units in June and continuing with strong production through at least the end of August. Sources within Apple's supply chain also indicate that Apple is shooting for total notebook shipments of 13-14 million in 2011, with the possibility of hitting 15 million units.

Shipments of Apple's just released third-generation MacBook Air from the supply chain already reached 400,000-500,000 units in June and the volume is expected to remain strong throughout July and August, according to sources from Apple's upstream supply chain.

The sources estimated that Apple's MacBook series sales will reach 13-14 million units in 2011 and may even reach 15 million units, while adding that Apple is the only vendor that has provided a full shipments forecast to the first quarter of 2012 as the IT industry is being rather conservative about the overall demand in the second half of 2011.

Apple shipped 2.75 million notebooks during the first calendar quarter of 2011, and followed that up with 2.79 million in the second quarter as announced on Tuesday, putting Apple's total notebook shipments at roughly 5.55 million for the first half of the year. Consequently, it would take a very significant acceleration in shipments for Apple to push toward that 15 million mark by the end of the year, although the company's back-to-school and holiday shopping seasons remain ahead of it and the new MacBook Airs are likely to drive further sales growth.

macbook air 2011
Last year, Apple shipped 3.9 million notebooks in the first half of the year and boosted that rate by 30% in the second half of the year to 5.1 million notebooks, for a total of just over 9 million notebooks shipped in 2010. If Apple was to again boost its notebook shipments by 30% from the first half to the second half of this year, it would reach approximately 12.75 million units for 2011. So, Apple would need to have "back half" unit growth of 35-55% to hit this year's full-year target range and more like 70% growth to reach the full 15 million units.

Related Roundup: MacBook Air
Related Forum: MacBook Air

Top Rated Comments

King Flamez1 Avatar
169 months ago
lol most companies have trouble designing products customers would buy, Apple has trouble keeping up with it's awesomeness
Score: 11 Votes (Like | Disagree)
Mr. Retrofire Avatar
169 months ago
my only beef of the current macbook air, is that they did not up the GPU. Yeah the new one can perform slightly better than the 320m. But I wanted something better. the new processor is great, along with everything else. But that was the deal breaker for me.

The MBA is not a MacBook Pro, AFAIK. So what do you expect? How do you cool a high performance GPU in a MBA?

I do believe these slim laptops are the future, Intel also talked about slim laptops being the future. But until they beat the previous generation, I do not yet want one.

They beat the previous generation. It is not our fault, that you ignore the published benchmarks.
Score: 6 Votes (Like | Disagree)
*LTD* Avatar
169 months ago
Truly an impressive product. It has been imitated by others with zero success. Can't touch it.
Score: 5 Votes (Like | Disagree)
DerApfel Avatar
169 months ago
I'm still mourning for the polycarbonate MacBook (I know it was the ugly stepchild of OS X but it was just perfect for the average college student).

I'll stop whining, though. The MBA + Thunderbolt Display combo is pretty rad and where I'm heading in September.
Score: 3 Votes (Like | Disagree)
AAPLaday Avatar
169 months ago
The MBA is the best notebook in the world
Score: 3 Votes (Like | Disagree)
nagromme Avatar
169 months ago
I just hope Air orders don’t become backlogged like iPads did!

I’m in a self-imposed waiting period before letting my credit card out to play, and when I do, I won’t want to wait :)

I love the size/weight (I’d never go back to bulkmonster laptops) and the Core i5/i7, but I’m most looking forward to the SSD performance. Down with spinning platters!

I still can’t believe Apple can sell an ultracompact this cheap with these specs. I went to Dell to try to configure something similar, and it was WAY more expensive—and much bulkier, and made of creaky plastic. And it was the best I could get. (An 11” Alienware + SSD, to be precise. The specs were still not a match; each had some benefits: better gaming GPU on the AW, better trackpad and Thunderbolt on the Air, etc. But getting anywhere near an Air from other companies seems to cost through the roof, even if you don’t add any software bundle to match Apple’s, and even if you think Windows is truly a value match for Lion. How do people pay that non-Mac tax?)
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro Cameras

iPhone 17 Pro Max Will Be First Model to Feature Three 48MP Cameras

Thursday July 11, 2024 12:20 am PDT by
Next year's iPhone 17 Pro Max will feature an upgraded 48-megapixel Tetraprism camera for enhanced photo quality and zoom functionality, according to Apple analyst Ming-Chi Kuo. In his n-iphone-tetraprism-upgrade-ca62dd37e364">latest investor note published to Medium, Kuo said the key specification change would be a 1/2.6" 48MP CIS sensor, up from the 1/3.1" 12MP sensor expected to be used...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

10 Reasons to Wait for Next Year's iPhone 17

Monday July 8, 2024 5:00 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iPhone 16 Pro Front Update Blue

iPhone 16 Pro Rumored to Support 40W Fast Charging and 20W MagSafe

Wednesday July 10, 2024 3:57 am PDT by
Apple's forthcoming iPhone 16 Pro and iPhone 16 Pro Max will support 40W wired fast charging and 20W MagSafe charging, claims a rumor currently swirling around China. Right now, iPhone 15 and iPhone 15 Pro models are capable of up to 27W peak charging speeds with an appropriate USB-C power adapter, while official MagSafe chargers from Apple and authorized third parties can wirelessly charge...
prime day series 9

The Best Early Amazon Prime Day Deals on Apple Watch

Thursday July 11, 2024 8:11 am PDT by
Amazon Prime Day is just a few days away, but you can already get all-time low prices on multiple Apple Watch models right now. As with all early deals, there is a chance that these Apple Watch discounts get even steeper when Prime Day officially kicks off on July 16, but for right now they're still great discounts on each model. Note: MacRumors is an affiliate partner with Amazon. When you...