New Apple Print Ad Touts iPhone's Business Savvy

As enterprise stalwart RIM falters, Apple is stepping up its targeting of business users with this ad on the back page of The Economist, a very influential business magazine. The ad notes several business apps, including Bloomberg, The Economist, Oracle Business Indicators, and iWork; and ends with the tagline:

iPhone loves business. With over 425,000 apps, the best phone for apps just keeps getting better.

In Apple's Q2 2011 earnings call, COO Tim Cook noted that 88% of Fortune 500 companies are deploying or testing the iPhone, with 75% doing the same for the iPad. Apple also has an extensive iPhone in business page, including case studies and information on how the iPhone can integrate into a company's existing IT infrastructure.

iphoneforbusinessresize
Thanks Tim!

Top Rated Comments

res1233 Avatar
142 months ago
I hate to be that guy... but why is this news? :confused:

Because it's new... The real question is why is this front page news?
Score: 10 Votes (Like | Disagree)
kps Avatar
142 months ago
this is news because enterprise is an arena that Apple has traditionally had a lot of difficulty penetrating.

Why not ask the IT guys who bought XServes? They sure got... penetrated.
Score: 8 Votes (Like | Disagree)
jlgolson Avatar
142 months ago
Typo in the article btw.
Fixed, if it's the one I think it was.

I hate to be that guy... but why is this news? :confused:

I just saw an iPad billboard put up recently. Should that be posted too?
Not to feed the "slow news day" crowd, but this is news because enterprise is an arena that Apple has traditionally had a lot of difficulty penetrating. The iPhone, and now the iPad, both are making tremendous inroads in the corporate world, in ways the Mac never could.

This is a shot across the bow at RIM, which is still the favorite in a lot of corporations.
Score: 8 Votes (Like | Disagree)
res1233 Avatar
142 months ago
Not only does it have exchange support, but it has VPN support, and Angry Birds support.

Typo in the article btw.
Score: 8 Votes (Like | Disagree)
Atlantico Avatar
142 months ago
It amuses me after seeing what Apple did to FCPX, XServe, XSan, BD support, Shake, the Mac Pro and the Cinema Displays, that they expect to be taken seriously in an enterprise environment.

Oil and water, nitro and glycerin, Apple and reality. ;)

Apple's iPhone is doing ok in business at the moment, it has rudimentary features, but will it for good? RIM is never ever ever going to abandon business and enterprise.

Will Apple abandon these new iPhone business users? Probably, yes. That's their track record. Yet many people complain that they have had a hard time 'penetrating' enterprise.

Wonder why. :confused:
Score: 4 Votes (Like | Disagree)
macsmurf Avatar
142 months ago
My lawyer's colleague (one of the partners) uses a Mac at work. He's quite happy with it.

Quite a few Professors I know of at the University of Toronto use Macs.

Is your idea "professional" limited to people who edit video, or does it also include people who actually hold advanced professional degrees?
Lots of professionals use macs and for good reason. What they shouldn't do is to rely on macs in an enterprise environment. If it requires a significant investment to switch your infrastructure from mac based to something else there is a real risk of getting burned. Apple may love businesses but they love consumers more and if they can sell more hardware by moving resources from the business to the consumer domain the will do so.

...Which is of course completely reasonable.
Score: 4 Votes (Like | Disagree)

Popular Stories

RIP iPod Feature

RIP iPod: A Look Back at Apple's Iconic Music Player Over the Years

Friday May 13, 2022 2:25 pm PDT by
Apple earlier this week announced the discontinuation of the iPod touch, and because it was the last iPod still available for purchase, its sunsetting effectively marks the end of the entire iPod lineup. To send the iPod on its way, we thought it would be fun to take a look back at some of the most notable iPod releases over the last 21 years. Original iPod (2001) Introduced in October...
iOS 16 mock for article

Gurman: iOS 16 to Include New Ways of System Interaction and 'Fresh Apple Apps'

Sunday May 15, 2022 6:14 am PDT by
iOS 16 will include new ways of interacting with the system and some "fresh Apple apps," Bloomberg's Mark Gurman has said, offering some more detail on what Apple has in store for the upcoming release of iOS and iPadOS set to be announced in a few weeks at WWDC. In the latest edition of his Power On newsletter, Gurman wrote that while iOS 16 is not likely to introduce a major face-lift to...
maxresdefault

Unbox Therapy Shares Hands-On Look at iPhone 14 Pro Max Replica

Monday May 16, 2022 4:40 am PDT by
YouTuber Unbox Therapy has shared a hands-on look at the iPhone 14 Pro Max using what he claims is a one-to-one replica created by third-party case makers with access to detailed schematics and dimensions for Apple's new upcoming flagship smartphone. As with the iPhone 13 Pro lineup, in 2022, we are expecting a 6.1-inch iPhone 14 Pro and a 6.7-inch iPhone 14 Pro Max, but this time the Pro...
iOS 15

Apple Releases iOS 15.5 and iPadOS 15.5 With Wallet and Podcast Updates

Monday May 16, 2022 10:00 am PDT by
Apple today released iOS 15.5 and iPadOS 15.5, the fifth major updates to the iOS and iPadOS 15 operating systems that were initially released in September 2021. iOS and iPadOS 15.5 come a little over two months after the launch of iOS 15.4 and iPadOS 15.4. The iOS 15.5 and iPadOS 15.5 updates can be downloaded for free and the software is available on all eligible devices over-the-air in...
14 16 inch 2021 mbps back to back feature orange

Five Things You Still Can't Do With a MacBook Pro

Wednesday May 11, 2022 11:16 am PDT by
It's been over 200 days since Apple debuted its redesigned MacBook Pro lineup. Offered in 14-inch and 16-inch display sizes, the new-look MacBooks wowed Apple fans and creative pros alike with their powerful custom Apple silicon, mini-LED screen, and multiple connectivity options. But there are still some things you can't do with a MacBook Pro. Here are five features some Mac users are still...
apple mac ipad watch trade in

Apple Launches Limited-Time Bonus Trade-In Credit for iPhone, iPad, Mac, and Apple Watch in Many Countries

Wednesday May 11, 2022 5:14 am PDT by
Apple has launched a special limited-time offer for iPhone, Apple Watch, Mac, and iPad trade-in that offers customers additional credit when trading in their only device for a new one. The offer is being run in several countries including the US, UK, Germany, Spain, Italy, South Korea, Japan, Taiwan, China, India, and France. In the UK, Apple is offering up to £50 of extra trade-in credit...
airpodsprodesign

Kuo: AirPods, MagSafe Battery Pack, and Other Apple Accessories Also to Switch to USB-C in Future

Sunday May 15, 2022 5:59 am PDT by
Earlier this week, well-known Apple analyst Ming-Chi Kuo claimed that Apple plans to release at least one iPhone 15 model with a USB-C port in 2023. Now, in a follow-up tweet, he has claimed that accessories like AirPods, the MagSafe Battery Pack, and the Magic Keyboard/Mouse/Trackpad trio would also switch to USB-C in the "foreseeable future." Both the iPhone and all of the aforementioned...