As enterprise stalwart RIM falters, Apple is stepping up its targeting of business users with this ad on the back page of The Economist, a very influential business magazine. The ad notes several business apps, including Bloomberg, The Economist, Oracle Business Indicators, and iWork; and ends with the tagline:
iPhone loves business. With over 425,000 apps, the best phone for apps just keeps getting better.
In Apple's Q2 2011 earnings call, COO Tim Cook noted that 88% of Fortune 500 companies are deploying or testing the iPhone, with 75% doing the same for the iPad. Apple also has an extensive iPhone in business page, including case studies and information on how the iPhone can integrate into a company's existing IT infrastructure.
Thanks Tim!
Top Rated Comments
(View all)I hate to be that guy... but why is this news? :confused:
Because it's new... The real question is why is this front page news?
this is news because enterprise is an arena that Apple has traditionally had a lot of difficulty penetrating.
Why not ask the IT guys who bought XServes? They sure got... penetrated.
Typo in the article btw.
Fixed, if it's the one I think it was.I hate to be that guy... but why is this news? :confused:
Not to feed the "slow news day" crowd, but this is news because enterprise is an arena that Apple has traditionally had a lot of difficulty penetrating. The iPhone, and now the iPad, both are making tremendous inroads in the corporate world, in ways the Mac never could.I just saw an iPad billboard put up recently. Should that be posted too?
This is a shot across the bow at RIM, which is still the favorite in a lot of corporations.
Typo in the article btw.
Oil and water, nitro and glycerin, Apple and reality. ;)
Apple's iPhone is doing ok in business at the moment, it has rudimentary features, but will it for good? RIM is never ever ever going to abandon business and enterprise.
Will Apple abandon these new iPhone business users? Probably, yes. That's their track record. Yet many people complain that they have had a hard time 'penetrating' enterprise.
Wonder why. :confused:
My lawyer's colleague (one of the partners) uses a Mac at work. He's quite happy with it.
Lots of professionals use macs and for good reason. What they shouldn't do is to rely on macs in an enterprise environment. If it requires a significant investment to switch your infrastructure from mac based to something else there is a real risk of getting burned. Apple may love businesses but they love consumers more and if they can sell more hardware by moving resources from the business to the consumer domain the will do so.Quite a few Professors I know of at the University of Toronto use Macs.
Is your idea "professional" limited to people who edit video, or does it also include people who actually hold advanced professional degrees?
...Which is of course completely reasonable.