As enterprise stalwart RIM falters, Apple is stepping up its targeting of business users with this ad on the back page of The Economist, a very influential business magazine. The ad notes several business apps, including Bloomberg, The Economist, Oracle Business Indicators, and iWork; and ends with the tagline:
iPhone loves business. With over 425,000 apps, the best phone for apps just keeps getting better.
In Apple's Q2 2011 earnings call, COO Tim Cook noted that 88% of Fortune 500 companies are deploying or testing the iPhone, with 75% doing the same for the iPad. Apple also has an extensive iPhone in business page, including case studies and information on how the iPhone can integrate into a company's existing IT infrastructure.
Thanks Tim!
Top Rated Comments
Because it's new... The real question is why is this front page news?
Why not ask the IT guys who bought XServes? They sure got... penetrated.
Not to feed the "slow news day" crowd, but this is news because enterprise is an arena that Apple has traditionally had a lot of difficulty penetrating. The iPhone, and now the iPad, both are making tremendous inroads in the corporate world, in ways the Mac never could.
This is a shot across the bow at RIM, which is still the favorite in a lot of corporations.
Typo in the article btw.
Oil and water, nitro and glycerin, Apple and reality. ;)
Apple's iPhone is doing ok in business at the moment, it has rudimentary features, but will it for good? RIM is never ever ever going to abandon business and enterprise.
Will Apple abandon these new iPhone business users? Probably, yes. That's their track record. Yet many people complain that they have had a hard time 'penetrating' enterprise.
Wonder why. :confused:
...Which is of course completely reasonable.