Apple Ranks as 21st Largest U.S. Retailer in 2010

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In its annual ranking of the largest retailers by U.S. sales, the National Retail Federation has pegged Apple in 21st place in 2010 with over $18 billion in sales between its retail and iTunes stores (via The Next Web).


Apple's retail sales grew 32.3% year-over-year in 2010, second only to Amazon's 46.2% growth among the top 100 U.S. retailers. Interestingly, Apple's $18 billion in U.S. sales places the company one spot ahead of department store chain J.C. Penney, which will soon be led by current Apple retail store chief Ron Johnson.

The National Retail Federation's 2009 rankings published last year had Apple in 53rd place with only a little over $6.5 billion in sales. Those numbers would put Apple's annual growth at 175% instead of 32.3%, and thus it is unclear if something has changed in the methodology of the rankings or if there is an error in the data for Apple.

Update: We have heard back from the National Retail Federation, which reports that the methodology for Apple has indeed changed between 2009 and 2010. The new numbers include iTunes Store sales and direct-to-consumer sales through apple.com, whereas the previous numbers had excluded those sales. Consequently, the 32.3% annual growth is calculated as if iTunes and apple.com sales had been included in the 2009 data.

Top Rated Comments

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120 months ago
Wow Publix is 14?! They're only in like 4 states!
Good for them, I love Publix. I hate shopping elsewhere when I'm in New York.
Score: 3 Votes (Like | Disagree)
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121 months ago

Wow Walmarts number 1. Whats this country coming to??!!!


Uh, you mean came to? Wal-Mart has probably been #1 for 20 if not 30 years.

Also interesting is how much Amazon is still growing year over year.
Score: 3 Votes (Like | Disagree)
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121 months ago
I can't believe that many people eat at McDonalds....ugh, their food is so disgusting....
Score: 2 Votes (Like | Disagree)
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120 months ago
You may notice how 3 of those top 25 are located in MN... ;) mwahahahaha....
Score: 1 Votes (Like | Disagree)
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120 months ago

Actually, I think Costco beats Apple there, but certainly per square foot Apple is first!

The data is available on the linked source's web site. If you copy and paste it into a spreadsheet, add a column for worldwide sales per store (worldwide retails sales column / 2010 stores column), then sort by that column, you'll get your answer. Apple wasn't #1, but they're very close, and IKEA jumps from #89 based on sales amount to #1 when the list is sorted by sales per store.

Also, keep in mind that the worldwide retail sales column is in thousands, so don't forget to tack an extra three zeros on the end of the worldwide sales per store column.
Score: 1 Votes (Like | Disagree)
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120 months ago

I'd go to WallofChinaMart, but don't want to be in the People of Walmart sites.

So your saying the crap in Target isn't made in China like every other retailer and your a fat slob?
Score: 1 Votes (Like | Disagree)

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