In its annual ranking of the largest retailers by U.S. sales, the National Retail Federation has pegged Apple in 21st place in 2010 with over $18 billion in sales between its retail and iTunes stores (via The Next Web).
Apple's retail sales grew 32.3% year-over-year in 2010, second only to Amazon's 46.2% growth among the top 100 U.S. retailers. Interestingly, Apple's $18 billion in U.S. sales places the company one spot ahead of department store chain J.C. Penney, which will soon be led by current Apple retail store chief Ron Johnson.
The National Retail Federation's 2009 rankings published last year had Apple in 53rd place with only a little over $6.5 billion in sales. Those numbers would put Apple's annual growth at 175% instead of 32.3%, and thus it is unclear if something has changed in the methodology of the rankings or if there is an error in the data for Apple.
Update: We have heard back from the National Retail Federation, which reports that the methodology for Apple has indeed changed between 2009 and 2010. The new numbers include iTunes Store sales and direct-to-consumer sales through apple.com, whereas the previous numbers had excluded those sales. Consequently, the 32.3% annual growth is calculated as if iTunes and apple.com sales had been included in the 2009 data.
Apple's retail sales grew 32.3% year-over-year in 2010, second only to Amazon's 46.2% growth among the top 100 U.S. retailers. Interestingly, Apple's $18 billion in U.S. sales places the company one spot ahead of department store chain J.C. Penney, which will soon be led by current Apple retail store chief Ron Johnson.
The National Retail Federation's 2009 rankings published last year had Apple in 53rd place with only a little over $6.5 billion in sales. Those numbers would put Apple's annual growth at 175% instead of 32.3%, and thus it is unclear if something has changed in the methodology of the rankings or if there is an error in the data for Apple.
Update: We have heard back from the National Retail Federation, which reports that the methodology for Apple has indeed changed between 2009 and 2010. The new numbers include iTunes Store sales and direct-to-consumer sales through apple.com, whereas the previous numbers had excluded those sales. Consequently, the 32.3% annual growth is calculated as if iTunes and apple.com sales had been included in the 2009 data.
39 comments
Apple recently snatched a top engineer from Netflix as Apple works to build out a technical team to support Apple TV+ and the company's other services, reports The Wall Street Journal.
The...
Apple plans to release an iPhone with a Touch ID power button on the side of the device in the first half of 2021, according to analyst Ming-Chi Kuo.
In a research note with TF International...
Apple plans to release several new products in the first half of 2020, including Ultra Wideband tags, high-end wireless headphones, a 4.7-inch iPhone, refreshed iPad Pro models, and refreshed MacBook...
Flexibits today is launching version 3.0 of its popular Fantastical calendar app, bringing a host of improvements across all platforms including Mac, iPhone, iPad, and Apple Watch. Along with all of...
Apple's shares jumped 2 percent today in after-market trading, following the company's best reported quarter ever in terms of revenue and profit.
The tech giant's market...
During today's earnings call covering the first fiscal quarter of 2020, Apple CEO Tim Cook was asked about 5G, and how much of a demand driver it might be for Apple.
Cook of course said...
During today's earnings call, Apple CEO Tim Cook commented on the coronavirus outbreak in China, which investors fear could potentially impact Apple's business, affecting production of both...
Following poor iPhone sales in the first quarter of 2019, Apple saw significant improvement in the first quarter of 2020, with iPhone sales bringing in $56 billion in revenue for 8 percent...
