Apple is calling the new feature PC Free, and it allows users to activate their devices wirelessly, right out of the box. Future iOS updates can be downloaded over-the-air and iCloud will enable backups of photos, music, contacts, calendars and more -- and allow users to simply type in their AppleID and password to restore a new device from an iCloud backup. That should make Genius Bar device swaps much more convenient as well, not to mention easier and quicker Personal Setup on new iOS devices at Apple Stores.
This is a long-needed feature that should further expand the reach of Apple's devices. Tech-savvy youngsters can buy products for their parents and grandparents without needing to teach them about syncing or for them to even need any other device. The vaunted "digital hub" that Apple introduced with the original iPod nearly 10 years ago, which had the Mac at the center of your digital world with other devices surrounding it, is gone.
Now, Apple's (free!) iCloud service will be the center of everything.