An eBay listing for a prototype of the original Apple TV has appeared on the auction site, giving interested users nearly a month to snap up the collectible item with a "Buy It Now" price of $350.
Photos accompanying the listing show an Apple Development Team inventory barcode on the side along with a sticker marking the unit as a "DVT" prototype and listing the manufacturers of a number of components used inside the device. The device also has a plain Apple logo on its top as had been used when the device was initially previewed as the "iTV". Apple added a "tv" next to the logo for the shipping version of the product, which was renamed "Apple TV".
The photos also show the device booted up and displaying the stock photo screensaver, although it is not connected to the Internet and the item's description indicates that it has not been fully tested for functionality. Interestingly, despite the hardware bearing a resemblance to the pre-2007 iTV, the device does appear to have received software updates since that time, as it is running the more modern user interface introduced as Apple TV 3.0 in late 2009.
Prototypes of Apple hardware do appear from time to time on eBay, with some notable examples including third-generation iPod touches, a Mac Pro, and an early MacBook Air. Many of these listings have been quickly pulled, presumably at the request of Apple once they come to its attention.
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Monday February 9, 2026 6:24 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
Tuesday February 10, 2026 4:27 pm PST by Juli Clover
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works.
We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
Wednesday February 11, 2026 10:07 am PST by Juli Clover
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update.
According to Apple's release notes, ...
Tuesday February 10, 2026 6:33 am PST by Joe Rossignol
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more.
Apple is expected to release/update the following products...
