Apple Named World's Most Valuable Brand at $153 Billion
As measured by marketing and advertising group WPP in its annual BrandZ study
of global brands, Apple easily topped the list
of most valuable brands for the first time. Apple checks in with a brand value of over $153 billion, up 84% over last year and well ahead of second-place Google, which had topped the survey for the previous four years, at $111 billion.
The Apple brand, as calculated by Millward Brown Optimor, a WPP company, has increased in value by 859 percent since 2006 and now stands at $153.3 billion. Other key findings in the study are that during the economic recovery of the last year, the combined value of all the brands in the top 100 has risen by 17 percent and is now worth $2.4 trillion.
Brand values are calculated using an analysis of financial and market data alongside reports from analysts and surveys of over two million consumers around the globe. That information is processed in an effort to ascribe a value to brands that allow a company to differentiate itself from competitors.
As previously rumored, the next-generation iPhone 15 Pro and iPhone 15 Pro Max will feature a unified volume button and a mute button, according to leaked CAD images shared in a video on the Chinese version of TikTok and posted to Twitter by ShrimpApplePro.
Instead of separate buttons for volume up and volume down, the iPhone 15 Pro models are expected to have a single elongated button for...
A first-generation iPhone still sealed inside its box sold for $54,904 at auction, which is more than $54,000 over the original $599 price tag of the device when it was released in 2007.
The original iPhone was put up for sale by RR Auction on behalf of a former Apple employee who purchased it back when it first came out. Back in February, an original, sealed iPhone sold for over $63,000,...
While year-over-year iPhone upgrades are not always groundbreaking, new features can begin to stack up over multiple generations. For example, the iPhone 15 Pro will be a notable upgrade for those who still have a three-year-old iPhone 12 Pro.
If you are still using an iPhone 12 Pro and are considering upgrading to the iPhone 15 Pro when it launches later this year, we have put together a...
Apple's high-end iPhone models have started at $999 in the U.S. since they first launched back in 2017 with the iPhone X, but could this finally be the year that starting price sees an increase?
This week also saw some more rumors about Apple's upcoming headset and the company's explorations in the booming AI industry as well as the release of a new round of beta updates, so read on for all...
The iPhone 15 Pro Max will have the thinnest bezels of any smartphone, beating the record currently held by the Xiaomi 13. That's according to the leaker known as "Ice Universe," who has divulged accurate information about Apple's plans in the past.
Both iPhone 15 Pro models are expected to have thinner, curved bezels compared to the iPhone 14 Pro, potentially resulting in an Apple...
While the iPhone 15 lineup is around six months away, there have already been plenty of rumors about the devices. Many new features and changes are expected for the iPhone 15 Pro models in particular, including a titanium frame and more.
Below, we have recapped 11 features rumored for iPhone 15 Pro models that are not expected to be available on the standard iPhone 15 and iPhone 15 Plus:A17...
Apple says iOS 16.4 will be available in the spring, which began this week. In his newsletter, Bloomberg's Mark Gurman said the update should be released "in the next three weeks or so," meaning a public release is likely in late March or early April.
iOS 16.4 remains in beta testing and introduces a handful of new features and changes for the iPhone. Below, we have recapped five new...
Top Rated Comments
McDonalds burgers don't pose serious health risks at all.
People's inability to moderate themselves and display some small level of self restraint (and to show the same in controlling their kids) poses serious health risks.
Apple is the comeback story of the decade. Amazing progress.
You missed singlehandedly and post-PC era. :D
achievement : 5 pts
overnight : 2 pts
landmark : 8 pts
paradigm : 20 pts
huge growth phase : (5*3*3)=45 pts, great combo there!
brand : 2 pts
82 points total, for Most Overused Buzzwords and Marketing Speak™ game, but -10 pts for not using the word synergy, -20 for missing out on the classic combo "award winning" and -5 for missing proactive.