Apple Named World's Most Valuable Brand at $153 Billion

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As measured by marketing and advertising group WPP in its annual BrandZ study of global brands, Apple easily topped the list of most valuable brands for the first time. Apple checks in with a brand value of over $153 billion, up 84% over last year and well ahead of second-place Google, which had topped the survey for the previous four years, at $111 billion.

The Apple brand, as calculated by Millward Brown Optimor, a WPP company, has increased in value by 859 percent since 2006 and now stands at $153.3 billion. Other key findings in the study are that during the economic recovery of the last year, the combined value of all the brands in the top 100 has risen by 17 percent and is now worth $2.4 trillion.

Brand values are calculated using an analysis of financial and market data alongside reports from analysts and surveys of over two million consumers around the globe. That information is processed in an effort to ascribe a value to brands that allow a company to differentiate itself from competitors.

Top Rated Comments

TopToffee Avatar
170 months ago


There is really no way Apple's achievement can be overstated. They singlehandedly, almost overnight, freed the "computer" from the box and keyboard. This was a landmark moment. Now everyone's pushing this paradigm. Tablets, slates, app stores, touch interfaces, etc.

The next 5-7 years will be a huge growth phase for Apple, during which we will witness the decline of Microsoft. Note how MS' brand now ranks below McDonalds. And McDonalds sells low grade cheeseburgers that pose serious health risks.

Welcome to the post-PC era, Microsoft. Seriously.

McDonalds burgers don't pose serious health risks at all.

People's inability to moderate themselves and display some small level of self restraint (and to show the same in controlling their kids) poses serious health risks.
Score: 13 Votes (Like | Disagree)
toddybody Avatar
170 months ago
Except I mean what I say. Always.


Score: 5 Votes (Like | Disagree)
JoJack82 Avatar
170 months ago
Does anyone else find it odd that Marlboro is increasing by 18%?
Score: 5 Votes (Like | Disagree)
Popeye206 Avatar
170 months ago
Wow... Apple sure is tanking! :rolleyes:

Apple is the comeback story of the decade. Amazing progress.
Score: 4 Votes (Like | Disagree)
rdowns Avatar
170 months ago
Lesseee now...

achievement : 5 pts
overnight : 2 pts
landmark : 8 pts
paradigm : 20 pts
huge growth phase : (5*3*3)=45 pts, great combo there!
brand : 2 pts

82 points total, for Most Overused Buzzwords and Marketing Speak™ game, but -10 pts for not using the word synergy, -20 for missing out on the classic combo "award winning" and -5 for missing proactive.

:D


You missed singlehandedly and post-PC era. :D
Score: 3 Votes (Like | Disagree)
Atlantico Avatar
170 months ago


There is really no way Apple's achievement can be overstated. They singlehandedly, almost overnight, freed the "computer" from the box and keyboard. This was a landmark moment. Now everyone's pushing this paradigm. Tablets, slates, app stores, touch interfaces, etc.

The next 5-7 years will be a huge growth phase for Apple, during which we will witness the decline of Microsoft. Note how MS' brand now ranks below McDonalds. And McDonalds sells low grade cheeseburgers that pose serious health risks.

Welcome to the post-PC era, Microsoft. Seriously.
Lesseee now...

achievement : 5 pts
overnight : 2 pts
landmark : 8 pts
paradigm : 20 pts
huge growth phase : (5*3*3)=45 pts, great combo there!
brand : 2 pts

82 points total, for Most Overused Buzzwords and Marketing Speak™ game, but -10 pts for not using the word synergy, -20 for missing out on the classic combo "award winning" and -5 for missing proactive.

:D
Score: 3 Votes (Like | Disagree)

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