App Store Projected to Claim 75% of App Download Market in 2011

164201 isuppli app store 2011 projections

Research firm IHS iSuppli today released its projections for the performance of mobile application marketplaces in 2011, predicting that overall revenues will rise nearly 78% this year to $3.9 billion. Of that figure, Apple's App Store is expected to snag 76% or $2.91 billion on 63.4% growth over 2010.

To no one's surprise, the Apple App Store continues to head off all competition. Projected figures for the Apple App Store this year call for revenue of $2.91 billion, up 63.4 percent from $1.78 billion in 2010. Given that Apple devices such as the iPhone, iPod and iPad are the market leaders in their field, the company's App Store is expected to take in 76 percent of revenue this year and retain 60 percent market share by 2014, despite efforts by the other stores to match Apples ability to monetize its users, IHS believes.

Apple also will lead the way with revenue gained from in-app purchases - or additional purchases made within a paid application, such as bonus game levels - which will serve as a key growth driver for revenue up to 2014.

Android is expected to continue its surge this year with nearly 300% growth to become the second-largest app marketplace after the App Store, but Android's projected revenue of $425 million will still fall far short of Apple's nearly $3 billion figure. Research in Motion's BlackBerry App World and Nokia's Ovi Store fill out the top four with expected revenues in the $200-300 million range.

Looking further ahead, IHS iSuppli sees the app download market reaching $8.3 billion in 2014, more than doubling the projected 2011 performance. Apple is still projected to maintain a majority share of the market, albeit at a slightly lower 60% share. Still, that performance would put Apple's App Store revenue at $5 billion in 2014.

Related Roundup: iPad
Buyer's Guide: iPad (Buy Now)

Top Rated Comments

marksman Avatar
125 months ago
What do people with Android phones do? Just look at their lock screens all day?

We always see how many more android devices there are but the App Store dominates app sales by a huge margin, which means the average number of apps bought by an android user vs an iOS user must be massively out of whack.


60% growth vs. 300% growth, Apple better be worried about this. Sure, they are in the drivers seat now, but Android has the momentum of a bulldozer going 100 MPH, whereas the iOS app market has that of a 1986 Yugo going 30 MPH.

Yes at these rates Android will catch up to Apple in 7 or 8 years. Of course to do that Android will have to be on 10 billion devices, so much like a pyramid scheme, it becomes mathematically impossible for Android to surpass iOS in app store purchases.
Score: 7 Votes (Like | Disagree)
LagunaSol Avatar
125 months ago

What do people with Android phones do? Just look at their lock screens all day?

Google Maps. And widgets. Lots of widgets. And, um....yeah, that's about it.

an app to waste a dollar on

^^ And here we have Google's problem. Cheapskate Android users. ^^

A whole dollar?
Score: 6 Votes (Like | Disagree)
wovel Avatar
125 months ago

60% growth vs. 300% growth, Apple better be worried about this. Sure, they are in the drivers seat now, but Android has the momentum of a bulldozer going 100 MPH, whereas the iOS app market has that of a 1986 Yugo going 30 MPH.

Way to cherry pick a quote and totally take it out of context...


Did you even read the article?



If Apple has a 60% marketshare by 2014, as this group suggest, then I think it will take less than the 7 to 8 years you think it will

It is quite clear you didn't. Nothing in the Article suggests Apple will ever surrender the market share lead, and it is quite clear they will never give up the revenue lead...
Score: 5 Votes (Like | Disagree)
santaliqueur Avatar
125 months ago

60% growth vs. 300% growth, Apple better be worried about this. Sure, they are in the drivers seat now, but Android has the momentum of a bulldozer going 100 MPH, whereas the iOS app market has that of a 1986 Yugo going 30 MPH.


Oh, the car analogies. And it's totally shocking you favor Android. TOTALLY SHOCKING.

Percentage growth? Easy to have large percentage numbers when you are far behind. If there's a new player in the game, it's incredibly easy to post 1,000% gains, because they are starting from almost nothing. Just like Android :)

Your act is growing tiresome. I keep you unblocked now that I can see how many negative votes you get on the forums.
Score: 5 Votes (Like | Disagree)
danredwing Avatar
125 months ago

60% growth vs. 300% growth, Apple better be worried about this. Sure, they are in the drivers seat now, but Android has the momentum of a bulldozer going 100 MPH, whereas the iOS app market has that of a 1986 Yugo going 30 MPH.



The analogy that you've given makes no sense. This discussion is about app stores and profitability. Apple is dominating this market because although there are more Android devices out there, there is a greater perception of value in the App store and a corresponding shelling out of cash toward Apple.

Apple has always been about producing and shipping quality products that are profitable as opposed to the licensing model of Android which is focused on shipping massive numbers of devices which will point users towards Google and their ad based revenue model.

Android device users don't spend much money on
1. Their device
2. Apps
Score: 4 Votes (Like | Disagree)
santaliqueur Avatar
125 months ago

Remember that the iPhone didn't support ANY apps until the iPhone 3G came out. What did THEY do?


They certainly didn't have to listen to Fandroids all day.

The first release of Android was over 3 months after the iPhone 3G, and 15 months after the initial iPhone. And the early Android phones? ZOMG OPEN SOURCE! I WANT ONE (http://upload.wikimedia.org/wikipedia/commons/5/51/Android_mobile_phone_platform_early_device.jpg)!

Remember how much phones sucked before the iPhone? Yeah me neither.
Score: 4 Votes (Like | Disagree)

Top Stories

m1 chip macbook air pro

Kuo: Redesigned MacBooks With Apple Silicon to Launch in Second Half of 2021

Tuesday November 24, 2020 7:53 pm PST by
Apple plans to release additional MacBook models with Apple Silicon in the second half of 2021, according to analyst Ming-Chi Kuo, as part of the company's two-year transition away from Intel processors across its Mac lineup. In a research note today, obtained by MacRumors, Kuo said that these MacBook models will feature a new design. Kuo did not specify which models these will be, but he...
Apple Watc black friday 20 sale feature

Apple Black Friday 2020: Best Apple Watch Deals [Updated]

Wednesday November 25, 2020 4:01 pm PST by
Black Friday sales have begun on a variety of products, including the Apple Watch. There are quite a few deals across the Apple Watch lineup this year, including one of the lowest price we've ever seen the Apple Watch Series 3. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
AirPods Pro black friday 20 sale feature 2

Black Friday 2020: AirPods Pro Reach Lowest Price Ever [Updated]

Wednesday November 25, 2020 3:22 pm PST by
Black Friday has kicked off this week, and one of the first major sales for the AirPods Pro is available right now on Walmart. You can find this deal below, along with a few other solid discounts on the regular AirPods. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site...
13 16 inch macbook pro air trio

Reliable Leaker Suggests Redesigned MacBooks in 2021 Will Include Both Apple Silicon and Intel Models

Wednesday November 25, 2020 9:15 am PST by
Reliable leaker known as "L0vetodream" has today suggested on Twitter that redesigned MacBooks coming in the second half of 2021 will include models with both Apple Silicon chips and Intel processors. The brief Tweet came in response to a MacRumors article from earlier today, which outlined a report from Ming-Chi Kuo claiming that Apple plans to release redesigned MacBook models with Apple ...
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
app store christmas icon

Apple Shutting Down App Store Connect From December 23 to December 27

Monday November 23, 2020 10:14 am PST by
Apple shuts down App Store Connect for a week around the holidays each year in an effort to give App Store staff time off from work. This year, App Store Connect will be unavailable from December 23 to December 27. With App Store Connect unavailable, Apple will not accept new apps or app updates, so all pricing changes and new app submissions need to be locked in before those dates for...
iPads black friday 20 sale feature

Apple Black Friday 2020: Best iPad Deals

Tuesday November 24, 2020 8:51 am PST by
Black Friday is underway, and we're tracking discounts across Apple's lineup of iPads, including the 10.2-inch iPad and 2020 iPad Pro. We'll be keeping this post updated as new deals appear and current ones expire, so be sure to keep checking back for the latest. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a...
Target November Deals 1

Black Friday Spotlight: Target Begins Week-Long Sale With Deals on iPhone 12, Powerbeats Pro, and More

Monday November 23, 2020 8:07 am PST by
We've been tracking early Black Friday deals in our dedicated Black Friday Roundup, and in an effort to prepare our readers for the big shopping event we're highlighting sales store-by-store in the lead-up to November 27. Note: MacRumors is an affiliate partner with Target. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running....
new mac mini logicpro screen

M1 Macs Able to Run Up to Six External Displays Using DisplayLink

Tuesday November 24, 2020 6:53 am PST by
It is possible to run up to six external displays from the M1 Mac mini, and five external displays from the M1 MacBook Air and MacBook Pro, with the aid of DisplayPort adapters, according to YouTuber Ruslan Tulupov. This far exceeds Apple's specified limits on external displays with the M1 Macs. Apple's host of new M1 Macs are not capable of supporting as many external displays as their...
2020 apple shopping event

Apple Offering Up to $150 Gift Card With Select Products on Black Friday Through Cyber Monday

Monday November 23, 2020 2:53 am PST by
Apple has announced its annual four-day shopping event, offering customers up to a $150 Apple Store gift card with the purchase of select products between Black Friday and Cyber Monday in the United States. The gift card values in the United States are as follows: $150 for 16-inch MacBook Pro $150 for 21.5-inch iMac $50 for 13-inch MacBook Pro $50 for MacBook Air $50 for iPhone SE,...