Apple Releases New 'iPad is Iconic' Commercial - MacRumors
Skip to Content

Apple Releases New 'iPad is Iconic' Commercial

Apple's 'Surprise and Shine' iPhone Event: Follow along with our live blog.


Apple today released a new iPad commercial entitled "iPad is Iconic", airing the ad on primetime television and posting it to the company's YouTube page to show off a number of high-profile applications for the popular tablet device.

As with previous commercials in the series, the new ad offers the same soundtrack and follows the same theme of displaying a series of quick shots of the iPad's capabilities interspersed with corresponding single-word descriptions relevant to the "iPad is..." theme: "fresh" (djay), "tickets" (American Airlines HD), "news" (The Wall Street Journal), "stories" (iBooks), a running counter racing past 60,000 iPad apps available in the App Store, "students" (Pages), "teachers" (Noterize), "hollywood" (Movie★Slate), and "iconic" (Vanity Fair Magazine).

Popular Stories

apple surprise and shine event

Apple Event Today: iPhone 18 Pro and iPhone Duo Cheat Sheet

Tuesday September 8, 2026 10:24 am PDT by
Apple's biggest event of the year is almost here, and all eyes are on Cupertino. With the first foldable iPhone expected to headline Apple's "Surprise and Shine" event on Wednesday, September 9, at 10:00 a.m. Pacific Time, the rumor mill has been running full throttle, fuelled by the biggest single design change in the life of the iPhone. To get you up to speed, here's a quick reference...
All Screen iPhone 2030 Feature Sans Text

iPhone 18 Pro: Nine Reasons Not to Upgrade This Year

Monday September 7, 2026 5:01 am PDT by
Apple is set to unveil new iPhone 18 Pro and iPhone 18 Pro Max models on Wednesday, September 9, and the devices are expected to feature a design that's largely similar to the iPhone 17 Pro models, with a peppering of enhancements inside. Major changes are not expected until next year, when Apple is expected to introduce a radically redesigned 20th-anniversary iPhone. If you're thinking of...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro: Release Date and Pre-Orders

Monday September 7, 2026 6:01 pm PDT by
Apple has announced that it will be holding an event on Wednesday, September 9 at 10 a.m. Pacific Time, with the company widely expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, its first-ever foldable iPhone Ultra, and more. Now that we know the event date, we can make an educated guess about when iPhone 18 Pro pre-orders will begin, but there is a bit of a wrinkle this year....