Verizon CEO: Carrier 'Never in the Running' for Original iPhone

131931 original iphone in dock

Earlier this week, we shared some highlights from a Bloomberg interview with Verizon President Lowell McAdam that offered a glimpse of some of the behind-the-scenes dealings that led to the carrier announcing that it will begin offering the iPhone next month.

In a similar interview with outgoing Verizon CEO Ivan Seidenberg, Bloomberg Businessweek reveals a few more details of interest about the history of Verizon's relationship with Apple. Most notably, Seidenberg reveals that Apple was solely focused on GSM technology for the original iPhone and had absolutely no interest in also producing a CDMA version for the initial launch, meaning that Verizon was "never in the running" to partner with Apple back in 2007 when AT&T won exclusive rights for the iPhone in the United States.

It all started with Apple (AAPL), and Apple decided that it wanted one carrier in every major market. So Apple and AT&T consummated a deal three years ago. And because Apple was more focused on a single technology - the GSM technology - they chose AT&T. We had good discussions with them, but it was clear to us that they weren't looking to make a device for both sets of technologies.

The comments seem to dispute a report from around the time of the original iPhone's introduction claiming that Apple and Verizon had been in talks but that Verizon had rejected Apple's demand that it receive a share of monthly service fees, a demand that AT&T accepted for a time before the two companies reworked their relationship to eliminate monthly fee revenue sharing and move to the more traditional subsidized hardware business model.

Seidenberg also notes in the new interview that both he and McAdam had periodically called up and visited with Steve Jobs and Apple COO Tim Cook to talk about a possible iPhone on Verizon, suggesting that Verizon had long been extremely interested in the iPhone. The comments support a statement made by Seidenberg in October 2009 noting that the decision regarding a Verizon iPhone was "exclusively in Apple's court" and April 2010 remarks sharing that Verizon had explicitly asked Apple for the right to carry the iPhone.

In the new interview, Seidenberg also touts Verizon's wide array of businesses, from Internet backbone to FiOS residential service to 4G wireless networks, that will allow the company to serve video and other content to customers wherever they are. Citing an estimate that 90% of Internet traffic within five years will be video-related, Seidenberg suggests that Verizon is well-positioned for the coming wave and in an excellent position to continue working with Apple.

Related Forum: iPhone

Popular Stories

iPhone 15 Pro FineWoven

Apple Reportedly Stops Production of FineWoven Accessories

Sunday April 21, 2024 6:03 am PDT by
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
Provenance Emulator

PlayStation and SEGA Emulator for iPhone and Apple TV Coming to App Store [Updated]

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, GameCube, Wii,...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
apple vision pro orange

Apple Vision Pro Customer Interest Dying Down at Some Retail Stores

Monday April 22, 2024 2:12 am PDT by
Apple Vision Pro, Apple's $3,500 spatial computing device, appears to be following a pattern familiar to the AR/VR headset industry – initial enthusiasm giving way to a significant dip in sustained interest and usage. Since its debut in the U.S. in February 2024, excitement for the Apple Vision Pro has noticeably cooled, according to Bloomberg's Mark Gurman. Writing in his latest Power On...
top stories 20apr2024

Top Stories: Nintendo Emulators on App Store, Two New iOS 17 Features, and More

Saturday April 20, 2024 6:00 am PDT by
It was a big week for retro gaming fans, as iPhone users are starting to reap the rewards of Apple's recent change to allow retro game emulators on the App Store. This week also saw a new iOS 17.5 beta that will support web-based app distribution in the EU, the debut of the first hotels to allow for direct AirPlay streaming to room TVs, a fresh rumor about the impending iPad Air update, and...