Apple today took down its online store in the UK for a few hours, moving to raise prices to account for an increase in the national value-added tax (VAT) going into effect today that is seeing the rate rise from 17.5% to 20%.
The price increases have resulted in Apple straying from its usual price point targets, as an entry-level 13" MacBook Pro or 21.5" iMac that previously cost £999 with VAT now goes for £1020, while the entry-level Mac Pro price has moved from £1999 to £2041.
Popular iOS devices have also increased in price, with the 16 GB iPhone 4 rising in price from £499 to £510 and the 16 GB Wi-Fi iPad going from £429 to £439.
Some observers had hoped that Apple might choose to simply absorb the tax increases by reducing their prices slightly in order to maintain the psychological price points used for many of their products, but the company obviously decided that it needed to pass along the tax increase to consumers in order to maintain its margins.
New models of the Apple TV 4K and HomePod mini are "nearly ready to go," according to the latest word from Bloomberg's Mark Gurman.
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Both devices have been ready "for months," but Apple is holding off on launching them until the more personalized version of Siri is available, he said.
"I am told the hardware for the next Apple TV...
Apple is set to unveil iOS 27 during its WWDC 2026 keynote on Monday, June 8, and the update will reportedly include two new Apple Wallet features.
First, iOS 27 will reportedly let users create their own digital passes by scanning items like movie tickets, concert passes, and gym membership cards. Many apps already offer Apple Wallet passes, but now users will be able to create a custom...
Apple is expected to launch its first foldable iPhone later this year. Rumors suggest the "iPhone Ultra" will come in two color options, and a leaker shared an image today that allegedly shows one of them.
Posted on Weibo by the Chinese leaker known as Ice Universe, the image purportedly offers a first glimpse of Apple's foldable in white. The device is believed to have entered early mass...
