One-Third of Non-AT&T Smartphone Customers Would Have Purchased iPhone on Their Carriers

Market research firm ChangeWave today published the results of its latest survey of its professional and early-adopter consumer audience, again finding that Apple's exclusivity agreement with AT&T for the iPhone in the United States is costing it customers.


The survey builds upon one conducted in August that showed significant numbers of AT&T and non-AT&T customers alike waiting for Verizon to begin offering the iPhone. This new survey, however, specifically asks recent purchasers of non-AT&T smartphones whether they would have purchased an iPhone had it been available on their chosen carriers, and more than a third of those surveyed responded that they would have, with an additional 20% registering as unsure.

We asked non-AT&T respondents whether they'd have still purchased their new smart phone if the iPhone had been available at their wireless service provider at the time of purchase. The results show the continuing threat the iPhone poses to the rest of the industry.

In short, an extraordinary one-in-three non-AT&T smart phone buyers (34%) say they'd have bought the iPhone instead if it had been available at their service provider.

The survey goes on to examine which smartphone manufacturers matched up most poorly against the iPhone, and Motorola topped the list with a nearly equal percentage of its customers saying that they would have bought an iPhone if it had been available on their carrier as those who would still have bought their Motorola phone.


On the consumer satisfaction front, ChangeWave continues to find strong ratings for the iPhone 4, even higher than those for the iPhone 3GS and leading the industry, with 77% of iPhone customers registering as "very satisfied". Motorola took second place with 71% of its customers reporting being "very satisfied", while Samsung and Research in Motion trailed with results in the 45% range.

Top Stories

Leaker: 'iPhone 12 mini' and iPhone 12 Storage Capacities Start at 64GB, Pro Models at 128GB

Tuesday September 29, 2020 2:31 am PDT by
Rumors suggest Apple's iPhone 12 launch event will be held on October 13, with the more affordable 5.4 and 6.1-inch devices set to ship out ahead of the more expensive 6.1-inch and 6.7-inch Pro devices, and this morning hit-and-miss leaker Jon Prosser has further committed to that date by providing alleged details on Apple's first shipment of finalized iPhone 12 units. Prosser claims the...

Hands-On With iOS 14.2's New Shazam Music Recognition Toggle in Control Center

Monday September 28, 2020 2:35 pm PDT by
Shortly after launching iOS 14, Apple introduced an upcoming iOS 14.2 update, which is now available to developers and public beta testers ahead of a public release that could come at some point in October. Subscribe to the MacRumors YouTube channel for more videos. The iOS 14.2 update mainly focuses on the Control Center, introducing a new Music Recognition toggle that deepens the Shazam...

iPhone 12 'Pro Max' Model to Sport Unique High-End Features

Wednesday September 30, 2020 2:01 am PDT by
The upcoming "iPhone 12 Pro Max" is anticipated to have a number of unique high-end features not found on any other iPhone, such as its screen size, LiDAR scanner, faster 5G, and potentially a higher display refresh rate. The iPhone 12 Pro Max is also expected to be the largest ever iPhone, with a 6.7-inch display. Previously, the largest iPhones have been 6.5-inches in the iPhone XS Max and ...

DigiTimes: 12.9-inch Mini-LED iPad Pro Arriving Early 2021, Mini-LED MacBook Coming Later

Tuesday September 29, 2020 4:18 am PDT by
Apple will launch a 12.9-inch mini LED-backlit iPad Pro in early 2021 and a mini LED-backlit MacBook in the second-half of next year, according to DigiTimes. The Taiwan-based industry publication claims Epistar will supply the over-10,000 mini LEDs used in each iPad Pro tablet. Meanwhile, Apple is expected to recruit Osram Opto as another supplier of mini LEDs for use in a new "high-end"...

iOS 14.2 Suggests Apple Won't Include EarPods in the Box With iPhone 12

Tuesday September 29, 2020 2:19 pm PDT by
Rumors have suggested that Apple's iPhone 12 models will not include power adapters or EarPods in the box, and a minor code tweak in iOS 14.2 seemingly confirms Apple's plan to sell the new devices without EarPods. In iOS 14 and earlier versions of iOS, there's a mention of reducing exposure to RF energy by using the "supplied headphones," which is the same wording that Apple has used for...

iPhone 12 Production Lines at Foxconn's Zhengzhou Factory in China Running '24 Hours a Day'

Tuesday September 29, 2020 3:38 am PDT by
Apple contract manufacturer Foxconn is running its massive Zhengzhou factory in China 24 hours a day to produce the new iPhone 12, according to Chinese media reports. Apple's main iPhone manufacturer in China is said to be cancelling workers' holidays and introducing mandatory overtime with additional bonuses for longer-serving staff, according to information garnered from employees,...

iPhone 12 May Launch Earlier Than Usual in South Korea

Monday September 28, 2020 5:24 am PDT by
The upcoming iPhone 12 lineup may launch earlier than usual in South Korea, reports The Korea Herald. South Korean telecoms firms speaking to The Korea Herald have said that the iPhone 12 lineup will launch ahead of its usual schedule. Normally, the release of new iPhones in South Korea comes about one month after launch in the United States. Last year, the iPhone 11 arrived in South Korea ...

iOS 14.2 Beta 2 Adds New Emoji Characters like Ninja, Pinata, Bubble Tea, Polar Bear and More

Tuesday September 29, 2020 11:22 am PDT by
The second beta of iOS 14.2 introduces the new Emoji 13 characters that Apple previewed earlier this year as part of World Emoji Day. New emoji options include ninja, people hugging, black cat, bison, fly, polar bear, blueberries, fondue, bubble tea, and more, with a list below. Faces - Smiling Face with Tear, Disguised Face People - Ninja, Person in Tuxedo, Woman in Tuxedo, Person...

Epic Games Unlikely to Win Injunction in Ongoing Fortnite Battle With Apple, Jury Trial Possible

Monday September 28, 2020 1:14 pm PDT by
The ongoing legal dispute between Apple and Epic Games continued on today, with a preliminary injunction hearing taking place this morning. We're still waiting to hear the judge's official ruling, but it looks like Epic is not going to be granted an injunction to allow Fortnite back into the App Store as the case unfolds. Many of the arguments that lawyers for Apple and Epic Games made were...

Apple Releases Ninth Beta of macOS Big Sur to Developers

Tuesday September 29, 2020 10:07 am PDT by
Apple today seeded the Ninth beta of an upcoming macOS Big Sur update to developers for testing purposes, a week after releasing the eighth beta and more than two months after the new update was unveiled at the Worldwide Developers Conference. The macOS Big Sur beta can be downloaded through the Apple Developer Center and once the appropriate profile is installed, subsequent betas will be...