Surveys Show Pent-Up Demand for Verizon iPhone, Would-Be AT&T Defectors Waiting to Upgrade
A pair of surveys released last week reveal strong pent-up demand for a Verizon iPhone, which has been the subject of increasing rumors in recent weeks with claims of a release as soon as January.
Market research firm Morpace has
published the results (PDF) of a survey finding 29% of surveyed consumers either very or somewhat likely to purchase an iPhone should it become available on Verizon, with existing Verizon customers showing particular interest in the handset should it come to their carrier of choice. In particular, the strong interest among current Verizon customers suggests that bringing the iPhone to the carrier could have the double effect of both opening the device up to new customers as well as drawing them away from other smartphone platform such as Android, which has proven very popular with Verizon customers.
Interestingly, the survey also shows that nearly half of AT&T iPhone customers "would consider" a Verizon iPhone, with over a third of AT&T iPhone customers actively holding off from upgrading their handsets while they wait for the iPhone to make its way to other carriers.
That last data point is echoed in a
separate survey conducted by ChangeWave that found 31% of current iPhone 4 owners either very or somewhat likely to switch to Verizon should the iPhone become available there. Those users are obviously already under a new two-year contract with AT&T, however, as they have just upgraded to the iPhone 4, and so it is unknown how soon after a Verizon iPhone launch they would be willing and able to make the switch.
ChangeWave previously released data showing AT&T as the biggest drag on iPhone satisfaction ratings, with a leading 27% of iPhone 4 customers citing AT&T's exclusivity for the iPhone as a reason for disliking the device, and 24% of users specifically pointing to the performance of the carrier's 3G network as a top drawback.
Popular Stories
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Rumors
Faster Wi-Fi Support
The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable
5G support, up from LTE on the Apple Watch Ultra 2
Likely a wide-angle OLED display that ...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
The iOS 26 public beta release is quickly approaching, while developers have recently gotten their hands on a third round of betas that has seen Apple continue to tweak features, design, and functionality.
We're also continuing to hear rumors about the iPhone 17 lineup that is now just about right around the corner, while Apple's latest big-budget film appears to be taking off, so read on...
The iPhone's Dynamic Island experience is set to undergo "significant evolution" over the next few years, according to a new rumor.
Earlier this month, a report suggested that the iPhone 17 lineup will feature a redesigned Dynamic Island user interface, but little else was explained about the software changes. Now, the leaker known as "Majin Bu" appears to have corroborated this, commenting ...