Gartner: Android Tops iOS in 3Q 2010 Global Smartphone Market Share

During his appearance on Apple's earnings conference call last month, Apple CEO Steve Jobs noted that it has been difficult to estimate the number of new Android devices being sold, pointing to data from research firm Gartner saying that 10 million Android devices were sold during the second quarter of 2010 and saying that we would have to wait for the third quarter results to come in to see whether iPhone or Android came out on top.

095913 gartner 3Q10 smartphones
Worldwide Smartphone Sales in 3Q10 in Thousands of Units (Source: Gartner)

Gartner today released its data to address that question, revealing a tremendous Android surge that saw the platform leap to second place behind Symbian with over 20 million units sold during the third quarter and grab a 25.5% share of the global smartphone market. Apple slipped slightly to 16.7% of the market from 17.1% in the year-ago quarter, but was able to maintain its third-place position from the year-ago quarter and move up from its fourth-place position last quarter as Research in Motion's BlackBerry platform slipped further, from 20.7% in the third quarter of 2009 to 14.8% in the most recent quarter.

Apple performed extremely well thanks to the iPhone 4. Relationships with multiple CSPs gave Apple wider channel reach internationally, and the strong ecosystem around iTunes and the App Store continued to help Apple dominate. Apple's share of the smartphone market surpassed RIM in North America to put it second behind Android. In Western Europe, iPhone sales doubled year-on-year, making Apple the third-largest vendor behind Nokia and Samsung in the overall devices market.

095913 gartner 3Q10 mobile phones
Worldwide Mobile Phone Sales in 3Q10 in Thousands of Units (Source: Gartner)

In overall mobile phone sales, Gartner pegged Apple as the fourth-largest manufacturer with 3.2% of the market, trailing Nokia, Samsung, and LG. That result echoes similar data released by IDG late last month and is an improvement from seventh place last quarter.

Apple delivered a stellar performance in the third quarter of 2010, selling 13.5 million units. It could have sold more but for its ongoing supply constraints and is now in fourth place worldwide. The iPhone is sold in 89 countries through 166 CSPs. Apple's sales in Europe, Asia and Japan, more than doubled from the third quarter of 2009 and sales in Western Europe delivered Apple the third spot in the regional ranking. While Apple remains focused on consumers, enterprise adoption of the iPhone and iPad has grown.

Gartner's results obviously only address iPhone sales, and some observers believe that a more valid comparison of platform market share should include the iPod touch, and possibly even the iPad. Still, Android's impressive gains that saw units leap more than 14-fold year-over-year demonstrate the momentum behind Google's platform and place it within striking distance of Nokia's Symbian for the top spot in worldwide smartphone platform market share.

Popular Stories

top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Mac Studio IO

Apple Begins Selling Refurbished Mac Studio Models

Thursday June 30, 2022 7:42 pm PDT by
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom. In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
13 inch macbook pro m2 mock feature 2

M2 MacBook Pro Much Slower Than Previous Model

Friday July 1, 2022 2:24 am PDT by
Apple's new 13-inch MacBook Pro with the M2 chip features a significantly slower SSD compared to the previous model, resulting in poorer performance in some workflows, it has been discovered. Specifically, it has been found that the $1,299 base model with 256GB of storage has significantly slower SSD read and write speeds compared to the equivalent previous-generation 13-inch MacBook Pro....