Apple Grabs 95% of Tablet Market as Competitors Ramp Up - MacRumors
Skip to Content

Apple Grabs 95% of Tablet Market as Competitors Ramp Up

Bloomberg reports on new data from research firm Strategy Analytics showing that Apple held a 95% share of the tablet market in the third quarter of 2010, leaving only 2.3% for Google's nascent Android platform.

Global tablet sales rose 26 percent from the previous period to 4.4 million units, with Apple selling 4.19 million iPads, the company said in a statement. Android's share of the market declined to 2.3 percent from 2.9 percent.

With a slew of high-profile companies just now preparing to enter the tablet market, however, Apple will soon face stiffer competition.

"The tablet wars are up and running," said Strategy Analytics Director Neil Mawston in the statement. Android and other operating platforms "are trailing in Apple's wake and they already have much ground to make up."

A new survey from ChangeWave Research has taken a crack at assessing customer interest in the tablet market, finding its target audience of professionals and early adopters still iPad-focused, with 80% of those surveyed saying they would be most likely to purchase an iPad. Research in Motion's PlayBook, set for launch next year, ranks second with 8% of customers looking to purchase one.

095537 changewave oct10 tablets

ChangeWave also found that iPad owners in its survey group are very pleased with the device, with 72% registering as "very satisfied" and an additional 23% as "somewhat satisfied".

095536 changewave oct10 ipad satisfaction

Overall, ChangeWave has seen interest in netbooks flagging as tablets gain momentum, with only 13-14% of survey respondents over the past few months looking to buy a netbook, down from a peak of 24% in mid-2009.

Popular Stories

Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Everything New Your iPhone Can Do on iOS 27 Feature 1

50 New Things Your iPhone Can Do in iOS 27 - Out Now!

Monday September 14, 2026 10:48 pm PDT by
Apple released iOS 27 this week, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features to explore, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era. Which iPhones Support Every iOS 27 Feature? This year's major iPhone software update isn't all about AI, though,...
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...