Apple Preparing to Launch Newspaper Subscription Plans for iPad?

114123 ipad nyt front

The San Jose Mercury News reports that Apple is preparing to roll out support for newspaper subscriptions on the iPad, opening the door for new revenue streams for publishers. The information apparently comes via Roger Fidler, head of digital publishing at the Donald W. Reynolds Journalism Institute, who works closely with many newspapers and has received the information from industry sources.

Apple is expected to announce soon a new subscription plan for newspapers, which hope tablets like the iPad will eventually provide a new source of profits as media companies struggle with declining print circulation and advertising revenue.

Apple did not respond to a request for comment.

According to the report, Apple may be looking to take a 30% cut of subscription revenue and up to 40% of advertising revenue from the digital newspaper content. Apple and major newspaper publishers have also reportedly agreed on an "opt-in" option for subscribers that would allow user information to be passed along to the publishers for generating advertising commitments. Those two items of contention have been seen as the primary barriers to bringing newspaper and magazine subscriptions to the iPad.

Publishers wanted to pay Apple a fee rather than a cut of subscription and advertising revenue, and are not happy with Apple's terms, he said. They had hoped to offer app editions as part of subscription bundles that include print versions of the paper. Instead, they must use Apple as an intermediary with subscribers.

Several publications such as The Wall Street Journal and The New York Times have been able to roll out subscription-based content for the iPad, but the vast majority of newspaper publishers have yet to see access to their e-editions come to the iPad as negotiations over how the subscriptions will be handled have continued.

Popular Stories

Apple Logo Spotlight

Source: Apple to Announce New Products This Week

Sunday March 3, 2024 11:38 am PST by
Apple plans to announce new products with press releases on its website this week, a proven source familiar with the matter told MacRumors. While the products that Apple plans to announce have not been disclosed, there are rumors about new iPads, Macs, and accessories. It is unclear exactly what will be announced this week. Bloomberg's Mark Gurman today reiterated that Apple is planning new...
Apple Maps vs Google Maps Feature

Apple Maps vs. Google Maps: Which Is Better?

Friday March 1, 2024 7:10 am PST by
Apple Maps has been providing navigational guidance to Apple users for almost 13 and a half years now, and much has changed about the app in that time. However, according to data from Canalys, the overwhelming majority of iPhones in the U.S. still have Google Maps downloaded as an alternative to Apple Maps, which comes preinstalled on all iPhones. We want to hear from MacRumors readers. Which do...
Apple MacBook Air 2 up hero 240304

Apple Announces New MacBook Air Models With M3 Chip

Monday March 4, 2024 5:04 am PST by
Apple today announced new 13- and 15-inch MacBook Air models with M3 chip, improved external display support, Wi-Fi 6E, and more. Apple says that the new MacBook Air is up to 60% faster than the M1 model and up to 13x faster than the fastest Intel-based MacBook Air. With a faster and more efficient Neural Engine, Apple says that the MacBook Air continues to be "the best consumer laptop for...
iPad Air 12

Gurman: No Apple Event Planned for Upcoming iPads and Macs

Sunday March 3, 2024 5:09 am PST by
Apple does not plan to hold a traditional event to unveil new iPads and Macs, according to Bloomberg's Mark Gurman. Instead, he said Apple plans to announce the products on its website with a "series of online videos and marketing campaigns." If this plan is accurate, we can expect the new products to be announced with press releases on the Apple Newsroom website. Gurman expects Apple to...
apple tv plus banner

Apple TV+ Gains Over 50 Movies for a Limited Time

Friday March 1, 2024 6:29 am PST by
Apple TV+ today gained over 50 movies, adding to its back catalog of content for a limited time. The collection includes a large number of popular and classic titles. Subscribers can access the movies in a "Great Movies on Apple TV+" section in the Apple TV app. Some titles are also available in 3D. Movies in the collection include: 21 Jump Street 300 American Sniper Argo ...
macbook air m1 unboxing feature

Apple Discontinues MacBook Air With M1 Chip

Monday March 4, 2024 5:08 am PST by
Apple today discontinued the MacBook Air with the M1 chip, which launched in November 2020 as one of the first Apple silicon Macs. In the U.S., the MacBook Air lineup now consists of the 13-inch MacBook Air with the M2 chip starting at $999, the 13-inch MacBook Air with the M3 chip starting at $1,099, and the 15-inch MacBook Air with the M3 chip starting at $1,299. For more details about...