AdMob Chief Reports Apple Has Not Yet Enforced New Analytics Policies

150230 hamoui fortt
AdMob CEO Omar Hamoui (right) speaks with CNBC's Jon Fortt at MobileBeat 2010 (Credit: CNET)

With the official introduction of iOS 4 at last month's Worldwide Developers Conference, Apple modified its developer terms to again allow limited collection of analytics data for advertising purposes, but apparently left open the possibility of shutting out high-profile competitors such as Google's AdMob by requiring that such analytics companies be "independent" and not involved in mobile operating system development as Google is.

AdMob CEO Omar Hamoui acknowledged that the change threatened AdMob's existence on the iOS platform and thus significant potential revenue streams for developers, even as Apple prepared to roll out its own iAd mobile advertising platform. At the time, Hamoui noted that AdMob would be speaking with Apple in an attempt to resolve its concerns over the new policy.

CNET today reports on new comments from Hamoui revealing that Apple has yet to enforce the new terms that would shut AdMob out of the iOS platform.

"They haven't been enforcing (the new regulations) yet. We're very appreciative of that," he said at the MobileBeat 2010 conference here.

The news is not unexpected, of course, as developers have reported that they have been able to continue using AdMob's services in their applications, but Hamoui's comments mark the first acknowledgement by Apple, Google or AdMob that AdMob's service is continuing uninterrupted for the time being. But Hamoui did not address the state of talks between Apple and AdMob and whether a more permanent resolution to the issue is in the works or if the status quo of simple non-enforcement on the part of Apple might be the policy going forward.

Hamoui also noted that he is pleased by Apple's iAd effort as it works to bring more publicity to the concept of mobile advertising.

"The really rich pretty ads they're doing are making advertisers and agencies think about what mobile means," Hamoui said. "Anybody getting advertisers interested in mobile is a good thing. It's not at all a zero-sum game."

Google and AdMob are of course interested in what Apple is doing as a competitor, and Google itself has suggested that it too is looking at "interactive video ads" as the future of mobile advertising.

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
apple silicon mac lineup 2024 feature purple m5

Apple's Upcoming Macs Listed in New Report

Thursday July 3, 2025 9:09 am PDT by
AppleInsider's Marko Zivkovic today shared a list of alleged identifiers for future Mac models, which should roll out over the next year or so. The report does not reveal anything too surprising, but it does serve as further evidence that Apple is seemingly working on new models of every Mac, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. Apple is...