Apple Updates Privacy Policy to Disclose Real-Time Location Tracking of Devices

225450 core location map

Earlier today, we noted that Apple had updated its iTunes Store terms to include information on the company's forthcoming iAd mobile advertising platform and steps users could take to opt out of the collection and sharing of personal data for the purposes of serving targeted and more relevant ads.

The Los Angeles Times points to a somewhat-related change in Apple's privacy policy included in the revised iTunes Store terms which specifies that Apple may collect "precise," "real-time geographic location" data for users of its products. Under the updated privacy policy, the data may be used by Apple and unspecified "partners and licensees" in order to improve services and advertising.

The company says the data is anonymous and does not personally identify users. Analysts have shown, however, that large, specific data sets can be used to identify people based on behavior patterns.

The report notes that the new privacy policy does not specify which third parties may receive access to the collected data, nor does it mention how long Apple may keep the data. The report also quotes the relevant passage of the updated terms:

To provide location-based services on Apple products, Apple and our partners and licensees may collect, use, and share precise location data, including the real-time geographic location of your Apple computer or device. This location data is collected anonymously in a form that does not personally identify you and is used by Apple and our partners and licensees to provide and improve location-based products and services. For example, we may share geographic location with application providers when you opt in to their location services.

Some location-based services offered by Apple, such as the MobileMe "Find My iPhone" feature, require your personal information for the feature to work.

The specific change to Apple's policy regarding location-based services and data collection is part of a much broader overhaul of the company's privacy policy involving a restructuring of the document while expanding certain areas and simplifying others. The changes appear to represent the first significant change to the company's privacy in three years, and with location-services and other mobile technologies having seen tremendous advancement during that time, Apple has had to update its documentation to reflect the new reality.

Popular Stories

iOS 18

Apple Releases iOS 18.5 With New Wallpaper, Screen Time Changes, Carrier Satellite Support for iPhone 13 and More

Monday May 12, 2025 10:06 am PDT by
Apple today released iOS 18.5 and iPadOS 18.5, the fifth updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.5 and iPadOS 18.5 come a little over a month after Apple released iOS 18.4 and iPadOS 18.4. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. The iOS 18.5 update has a...
tvOS 18 Feature

Apple Releases tvOS 18.5

Monday May 12, 2025 10:01 am PDT by
Apple today released tvOS 18.5, the latest version of the tvOS operating system. tvOS 18.5 comes a little over a month after the launch of tvOS 18.4, and it is available for the Apple TV 4K and Apple TV HD models. tvOS 18.5 can be downloaded using the Settings app on the ‌Apple TV‌. Open up Settings and go to System > Software Update to get the new software. ‌Apple TV‌ owners who have...
iPhone 17 Pro Blue Feature Tighter Crop

WSJ: Apple Weighing Price Hikes for iPhone 17 Lineup Without Blaming Tariffs

Monday May 12, 2025 3:36 am PDT by
Apple is considering raising prices for its upcoming iPhone 17 models set to release this fall, according to people familiar with the matter cited by The Wall Street Journal. The company reportedly aims to pair the potential price hikes with new features and design changes to justify the increased cost to consumers, rather than attributing them to U.S. tariffs on goods from China. The...
iOS 18

iOS 18.5 Expected This Week With These New Features

Monday May 12, 2025 7:20 am PDT by
Following more than a month of beta testing, Apple is expected to release iOS 18.5 to the general public this week. While the software update is relatively minor, it still includes a handful of new features and changes for iPhones. Below, we recap everything new in iOS 18.5. Pride Wallpaper Apple recently announced its 2025 Pride Collection, including a new Apple Watch band, watch face,...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.5

Monday May 12, 2025 10:10 am PDT by
Apple today released macOS Sequoia 15.5, the fifth major update to the macOS Sequoia operating system that launched last September. macOS Sequoia 15.5 comes a little over a month after the launch of macOS Sequoia 15.4. Mac users can download the ‌‌‌macOS Sequoia 15.5‌‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run ...
Mayday Calendar

Apple Acquisition Hints at Upgraded Calendar App on iOS 19 or Beyond

Friday May 9, 2025 9:13 am PDT by
Apple acquired Canadian startup Mayday Labs in April 2024, according to a European Commission listing, spotted by French blog MacGeneration. The acquisition had not received widespread attention from tech publications until now. Apple is legally required to report certain acquisitions to the European Commission, under the terms of the EU's Digital Markets Act. Mayday Labs founder Jeremy...
Beyond iPhone 13 Better Triad

20th Anniversary iPhone Will Be Mostly Glass With All-Screen Design

Monday May 12, 2025 2:52 am PDT by
Apple will mark the 10th anniversary of the iPhone X in 2027 by launching a mostly glass, curved iPhone without any cutouts in the display, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said the all-screen device will arrive later in 2027, suggesting a fall release. The model will be preceded by Apple's first foldable iPhone, claims the reporter....

Top Rated Comments

immunezone Avatar
194 months ago
That's it! That is where I have to draw a line and say NO!

What is the world is going on? Is nothing personal anymore? What happened to privacy?

Apple, I am losing interest in you day by day...... Why are you doing what all others are? What happened to your unique and special way of doing things?

Just a sell out like all others. If I cannot opt out of this, then I will have to opt out of all of your products.

Ciao. You sucker sell out rotten apple!!

If I am wrong then please accept my apologies.
Score: 1 Votes (Like | Disagree)