Android U.S. Ad Request Market Share Surges Past iPhone, iPhone and iPod Touch Device Mix Detailed
Mobile advertising firm AdMob today released its March 2010 Mobile Metrics Report, offering a look at trends in the devices and operating systems accessing its extensive ad network. Among the interesting observations in this month's report is evidence of continued growth and diversification of the Android platform. In fact, Android's growth in the U.S. has sent the platform's share of ad request in the U.S. past that of the iPhone by a 46%-39% margin.
On a worldwide basis, the iPhone continues to outpace Android with a 46% share of the ad request market, compared to only 25% for Android. It is also important to note that this specific metric includes only smart phones, and thus does not include ads served to the iPod touch. When looking at all devices capable of accessing AdMob's ad network, the iPhone and iPod touch together grab 38% of the ad request market, more than double that of the nearest competitor on a manufacturing basis, Motorola.
Other interesting data coming out of AdMob's report includes a survey of the various generations of iPhone OS devices accessing its network. The report notes that the iPhone 3GS holds the largest share of iPhone OS devices at 39%, followed by the second-generation iPod touch at 25%. Apple's first-generation devices continue to hang around, however, with the original iPhone and iPod touch each accounting for 2% of the 6.1 billion iPhone OS ad requests received by AdMob in March.
Popular Stories
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS.
In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst.
Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
Apple today filed unreleased iPhone and iPad models in the Eurasian Economic Commission database, as spotted by French blog Consomac.
The filings likely represent the rumored third-generation iPhone SE, fifth-generation iPad Air, and potentially more. The unreleased iPhone models have the identifiers A2595, A2783, and A2784, while the unreleased iPad models have the identifiers A2588, A2589, ...
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December.
Apple does not offer details on what's included in new firmware updates for the AirPods, so we don't know what improvements or bug fixes the new firmware brings.
There is no standard way to upgrade the AirPods software, but firmware is...
Verizon and AT&T's upcoming rollout of new C-Band 5G technology could cause chaos and lead to widespread delays of passenger and cargo flights, major U.S. airlines said on Monday in a letter sent to the White House National Economic Council, the FAA, and the FCC (via Reuters).
"Unless our major hubs are cleared to fly, the vast majority of the traveling and shipping public will essentially...
Apple is planning to release a fourth-generation iPhone SE with a larger 5.7-inch display as early as 2023, according to display industry consultant Ross Young, who has proven to be a reliable source of information for future Apple products.
The fourth-generation iPhone SE has until now been rumored to launch in 2024, but Young now says a 2023 release is looking more likely....
A Tesla Model 3 owner has resorted to a workaround to implement Apple CarPlay in his vehicle, amid no sign of official support from Tesla (via Tesla North).
Apple CarPlay and Apple Music support are among the most-requested Tesla features, but with no indication that Tesla is willing to implement Apple CarPlay in its vehicles, Polish developer Michał Gapiński took matters into his own...
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara.
Citing reliables sources in China, the report claims that the new iPad Air could be...
