Apple Advertising Snafu in Australia and New Zealand Leads to Confusion Over Possible Price Increases, Updated Models

100239 australia mac pro

Engadget today pointed to a series of Apple ads appearing on Australian site PC Authority appearing to show significantly increased prices for Apple's MacBook Pro, MacBook Air, and Mac Pro lines, suggesting that new, more expensive models may be imminent. An update to the story added evidence of inconsistencies in pricing on Apple's own Australian and New Zealand sites.

The real story appears to be, however, that Apple has mistakenly included old pricing on its site and in its advertising in these countries. Last October, alongside a slew of product updates including the iMac, Apple also reduced prices on its MacBook Pro and MacBook Air lines in some countries. For example, in Australia, Apple dropped the entry-level MacBook Pro to A$1599 from A$1899 and the entry-level MacBook Air from A$2399 to A$1999. These are same price points appearing in conflict on Apple's site and ads at this time, strongly suggesting that the issue is simply a mistaken use of outdated graphics with incorrect prices.

Apple similarly introduced the Mac Pro in Australia in March 2009 with an entry-level price point of A$4499, as shown in the advertising images currently being seen on Apple's site and elsewhere. The prices were, however, dropped to begin at A$3599, apparently in December when Apple slightly tweaked build-to-order options on the Mac Pro.

We still continue to expect updates to Apple's MacBook Pro, MacBook Air, and Mac Pro models in the relatively near future, and while the new inconsistencies on Apple's site and advertising banners may be an error made as the company prepares some tweaks for an imminent release, the new images appear to reflect outdated rather than upcoming pricing.

Related Roundups: Mac Pro, MacBook Air
Related Forums: Mac Pro, MacBook Pro, MacBook Air

Popular Stories

iPhone 15 Pro Buttons CAD Leak

iPhone 15 Pro Low-Energy Chip to Allow Solid-State Buttons to Work When Device is Off or Out of Battery

Wednesday March 29, 2023 1:54 am PDT by
The iPhone 15 Pro and Pro Max will use a new ultra-low energy microprocessor allowing certain features like the new capacitive solid-state buttons to remain functional even when the handset is powered off or the battery has run out, according to a source that shared details on the MacRumors forums. CAD-based render of new solid-state buttons on iPhone 15 Pro models The source of this rumor is ...
maxresdefault

Apple Announces WWDC 2023 Event Taking Place June 5 to 9

Wednesday March 29, 2023 9:58 am PDT by
Apple today announced that its 34th annual Worldwide Developers Conference will take place from Monday, June 5 to Friday, June 9. Like WWDC 2020, 2021, and 2022, WWDC 2023 will be an online event for the most part, and it will be open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. Apple will provide online sessions and labs, which will allow...
iPhone 15 Pro Multi Purpose button Mute Switch Feature Green 2

iPhone 15 Pro Rumored to Feature Multi-Use Action Button Instead of Mute Switch

Wednesday March 29, 2023 7:28 am PDT by
iPhone 15 Pro and iPhone 15 Pro Max models are rumored to feature a customizable Action button like the Apple Watch Ultra, according to a MacRumors forum member who leaked accurate details about the Dynamic Island on iPhone 14 Pro models last year. The source claimed the Action button will replace the Ring/Silent switch that has been included on every iPhone model since 2007. They did not...
iOS 16

Apple Releases iOS 16.4 With New Emoji, Safari Web Push Notifications, Beta Changes, Voice Isolation for Calls and More

Monday March 27, 2023 10:03 am PDT by
Apple today released iOS 16.4, the fourth major update to the iOS 16 operating system that initially came out last September. iOS 16.4 comes two months after the launch of iOS 16.3, an update that added Security Keys for Apple ID. iOS 16‌.4 and iPadOS 16.4 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. It can take a few minutes...
Apple Music Classical

Apple Explains Why It Launched an iPhone App Dedicated to Classical Music

Monday March 27, 2023 8:54 pm PDT by
Apple today published a support document explaining why it decided to release a standalone Apple Music Classical app for classical music. In short, Apple says the app was designed to support classical music's complex metadata:Classical music is different. It has longer and more detailed titles, multiple artists for each work, and hundreds of recordings of well-known pieces. The Apple Music...
iOS 16

Apple Seeds First Betas of iOS 16.5 and iPadOS 16.5

Tuesday March 28, 2023 10:15 am PDT by
Apple today seeded the first betas of upcoming iOS 16.5 and iPadOS 16.5 updates to developers for testing purposes, with the software coming a day after the launch of iOS 16.4 and iPadOS 16.4. Registered developers can opt in to the betas by opening up the Settings app, going to Software Update, tapping on the "Beta Updates" option and toggling on the iOS 16 Developer Beta. Note that an...
home upgrade available feature

PSA: Apple Has Made Its New Home Architecture Update Available Again

Tuesday March 28, 2023 1:50 am PDT by
Apple has made the option to upgrade to new Home architecture available again with the release of iOS 16.4, iPadOS 16.4, and macOS Ventura 13.3, after it temporarily pulled the update in December. After updating Apple devices to the latest software, users can once again opt to upgrade any homes set up in the Home app to the new Home architecture, which Apple says brings faster, more reliable ...