Survey Reveals Application Usage and Demographic Data on iPhone and iPod Touch Users

Mobile advertising firm AdMob today released its January 2010 Mobile Metrics Report, revealing some interesting data about application usage and demographics for iPhone and iPod touch users, as well as users of Android and webOS handsets.

Among the more interesting statistics collected in the opt-in survey of nearly 1,000 respondents were results showing that 50% of iPhone users download at least one paid application per month, compared to only 35% of iPod touch users. Only 20-25% of Android and webOS users similarly download at least one paid app per month. But while iPhone users are more likely iPod touch users to download paid apps, iPod touch users download more apps in total. According to the survey, iPod touch users download an average of just over 12 applications per month with 1.6 of them being paid, while iPhone users download only 8.8 applications per month with 1.8 of them being paid. iPod touch users also spend 25% more time using applications on their devices than iPhone and Android users.

121803 admob average app downloads

In looking at demographics of users, AdMob's survey found that iPhone, iPod touch, and webOS user bases are all in the range of 54-58% male, while Android skews much more strongly to 73% male. iPod touch users are also typically much younger than the smartphone users, with 78% of iPod touch users being below the age of 25 while only 24-25% of iPhone, Android, and webOS users are similarly below age 25. The data corresponds with previous comments made by mobile analytics firm Flurry regarding Apple's positioning of the iPod touch as building a base of future iPhone customers.

AdMob's survey also asked users about their plans for purchasing Apple's iPad tablet device and found that 16% of iPhone users are planning to purchase an iPad in the next six months while only 11% of webOS and 6% of Android users are planning similar purchases. This compares with only 6% of iPhone users, 5% of Android users, and 2% of webOS users who are planning to purchase a Kindle in the same timeframe.

Finally, the survey questioned users about their willingness to recommend their devices to others, and the iPhone (91%) and iPod touch (88%) topped the list. 84% of Android users are likely to recommend their device, while webOS brought up the rear with only 69% of users willing to recommend their device and 3.4 times more likely than iPhone OS users to specifically not recommend their device.

Popular Stories

airpods pro black background

AirPods Pro 2: Five New Features and Improvements to Expect

Sunday August 14, 2022 3:28 pm PDT by
Apple's second-generation AirPods Pro are finally nearing launch, with a release expected later this year. If you are considering upgrading to the new AirPods Pro once they are released, keep reading for a list of five new features to expect. In addition to all-new features, the second-generation AirPods Pro will likely adopt some features added to the standard AirPods last year. H2 Chip ...
10th Generation iPad Render

10th-Generation iPad With Major Design Changes Reportedly in Production Ahead of September Launch

Monday August 15, 2022 8:02 pm PDT by
Apple's rumored 10th-generation iPad is currently in production and will feature "major" design changes, according to a report from Taiwanese website DigiTimes. A mockup of the potential 10th-generation iPad design by Renders By Shailesh The report did not provide any specific details about the 10th-generation iPad's new design, but rumors suggest the device will feature a larger 10.5-inch...
ios 16 lock screen feature2

Apple Seeds Sixth Betas of iOS 16 and iPadOS 16 to Developers [Update: Public Beta Available]

Monday August 15, 2022 10:04 am PDT by
Apple today seeded the sixth betas of upcoming iOS 16 and iPadOS 16 updates to developers for testing purposes, with the updates coming a week after Apple released the fifth developer betas. Registered developers can download the iOS and iPadOS 16 profiles from the Apple Developer Center, and once installed, the betas will be available over the air. iOS 16 introduces a revamped Lock...
iPhone 14 Dummies 1 Feature

Everything Rumored for Apple's September Event: iPhone 14, Apple Watch Pro and More

Friday August 12, 2022 2:34 pm PDT by
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around. iPhone 14 The iPhone 14 can probably be described more as an "iPhone 13S" because...
apple watch se

Apple Watch SE vs. Apple Watch Series 8: New Features to Expect If You've Waited to Upgrade

Monday August 15, 2022 2:44 am PDT by
The Apple Watch SE was announced in September 2020 and has been a popular Apple Watch model for customers looking for their first smartwatch or an affordable Apple Watch. Apple Watch SE customers may be wondering, however, what's in store for them with the upcoming Apple Watch Series 8 and what new features they can expect. Continue reading to find out. Apple Watch SE vs. Apple Watch Series ...
Apple Watch Series 3 v 8 1

Apple Watch Series 3 vs. Apple Watch Series 8: 20 Major New Features and Changes for Customers Upgrading

Tuesday August 16, 2022 6:52 am PDT by
It's crazy to think about, but next month will mark five years since Apple announced the Apple Watch Series 3. Despite being a severely antiquated smartwatch, the Series 3 has remained at the bottom of Apple's lineup for $199. Suppose you're still holding on to your Apple Watch Series 3. In that case, this article will list all the major new features and changes you'll get if you decide to...
iPhone 14 Pro Lineup Feature Purple

Apple Planning to Hold iPhone 14 Event on September 7

Wednesday August 17, 2022 9:51 am PDT by
Apple is aiming to hold its first fall event on Wednesday, September 7, reports Bloomberg's Mark Gurman. The event will focus on the iPhone 14 models and the Apple Watch Series 8. The standard iPhone 14 models are expected to get few changes, but the iPhone 14 Pro models will include updated camera technology, the removal of the notch in favor of a pill-shaped and hole-punch cutout, an A16...