Survey Reveals Application Usage and Demographic Data on iPhone and iPod Touch Users

Mobile advertising firm AdMob today released its January 2010 Mobile Metrics Report, revealing some interesting data about application usage and demographics for iPhone and iPod touch users, as well as users of Android and webOS handsets.

Among the more interesting statistics collected in the opt-in survey of nearly 1,000 respondents were results showing that 50% of iPhone users download at least one paid application per month, compared to only 35% of iPod touch users. Only 20-25% of Android and webOS users similarly download at least one paid app per month. But while iPhone users are more likely iPod touch users to download paid apps, iPod touch users download more apps in total. According to the survey, iPod touch users download an average of just over 12 applications per month with 1.6 of them being paid, while iPhone users download only 8.8 applications per month with 1.8 of them being paid. iPod touch users also spend 25% more time using applications on their devices than iPhone and Android users.

121803 admob average app downloads

In looking at demographics of users, AdMob's survey found that iPhone, iPod touch, and webOS user bases are all in the range of 54-58% male, while Android skews much more strongly to 73% male. iPod touch users are also typically much younger than the smartphone users, with 78% of iPod touch users being below the age of 25 while only 24-25% of iPhone, Android, and webOS users are similarly below age 25. The data corresponds with previous comments made by mobile analytics firm Flurry regarding Apple's positioning of the iPod touch as building a base of future iPhone customers.

AdMob's survey also asked users about their plans for purchasing Apple's iPad tablet device and found that 16% of iPhone users are planning to purchase an iPad in the next six months while only 11% of webOS and 6% of Android users are planning similar purchases. This compares with only 6% of iPhone users, 5% of Android users, and 2% of webOS users who are planning to purchase a Kindle in the same timeframe.

Finally, the survey questioned users about their willingness to recommend their devices to others, and the iPhone (91%) and iPod touch (88%) topped the list. 84% of Android users are likely to recommend their device, while webOS brought up the rear with only 69% of users willing to recommend their device and 3.4 times more likely than iPhone OS users to specifically not recommend their device.

Related Forum: iPhone

Popular Stories

Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
Provenance Emulator

PlayStation, GameCube, Wii, and SEGA Emulator for iPhone and Apple TV Coming to App Store

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, GameCube, Wii,...
maxresdefault

Hands-On With the New App Store Delta Game Emulator

Wednesday April 17, 2024 12:19 pm PDT by
A decade ago, developer Riley Testut released the GBA4iOS emulator for iOS, and since it was against the rules at the time, Apple put a stop to downloads. Emulators have been a violation of the App Store rules for years, but that changed on April 5 when Apple suddenly reversed course and said that it was allowing retro game emulators on the App Store. Subscribe to the MacRumors YouTube channel ...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...