'It's Only Rock and Roll' Rumor Roundup

With Apple's "It's Only Rock and Roll" media event scheduled for tomorrow, months of rumors and speculation are coming together to generate a picture of what may be in store for the event.

New iPods with Camera

A report from mid-May was the first to suggest that the iPod touch and iPod nano would see the addition of digital cameras. Additional confirmation and mockup images of the next-generation iPod nano appeared shortly thereafter, and the new iPod nano is also rumored to carry a wider-aspect (1.5:1) screen ratio.

Over the past several months, a number of third-party case manufacturers have been advertising cases for the next-generation iPod touch and iPod nano designed to accommodate digital cameras on both models, as well as the new iPod nano screen size. Believable images claiming to be a prototype of the new iPod touch were also revealed last month:

165138 third gen touch 2a 500

Additional word appeared late last month that Apple has contracted for 3.2-megapixel cameras for not only the iPod touch and iPod nano, but also the iPod classic. Finally, iPod resellers have also reported dwindling stocks of existing iPod models and discontinuation of product codes for those models.

Last minute reports from multiple sources claim, however, that Apple has run into production problems with the cameras on the new models. While the issue may delay shipment of the new iPods, an introduction remains very likely for tomorrow's event.

iTunes Store - "Cocktail" and Pre-Cut Ringtones?

Apple has been rumored to be developing "digital album" packages of interactive content, code-named "Cocktail", that the music industry hopes will help spur sales of full albums via iTunes. Major record labels are also rumored to be developing their own competing format.

Another report last week also claimed that Apple has secured the necessary rights to distribute pre-cut ringtones via the iTunes Store as an alternative to the custom-designed ringtones currently available for many tracks in the store.

iTunes 9

A report from early last month suggested that iTunes 9, likely to be introduced at tomorrow's event, will offer support for Blu-ray media, as well the ability to organize iPhone and iPod touch applications within iTunes. Claims of social media integration also surfaced, along with several groups of questionable screenshots.

Other Rumors

- Beatles: While numerous observers have pointed to several Beatles-related product introductions tomorrow as something possibly more than a coincidence, AllThingsD reports that there will be no Beatles-iTunes announcements tomorrow.

- Tablet: Apple's much-rumored tablet computer has been the subject of significant attention in recent months, with Apple CEO Steve Jobs reportedly focusing nearly all of his attention on the project since his return from a medical leave of absence in late June. Despite some suggestion that the tablet could see an introduction as early as this month, the vast majority of reports claim that it will not be introduced until a later date, likely early in 2010.

- Apple TV: A recent slip in shipping times for the low-end Apple TV has led to speculation that an update to the device could be in store, but sources have indicated that no such announcement will be made at tomorrow's event.

Event Coverage

MacRumors will provide links to live coverage for the event and also provide Twitter updates @macrumors. For ongoing MacRumors news alerts, follow @macrumorsRSS.

Popular Stories

Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Saturday August 16, 2025 6:45 am PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept This is likely Apple's long-rumored "homeOS" operating system. In a report this week, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform will blend...
apple beta 26 lineup

Mark Gurman Responds to Last Week's Apple Device Leaks

Sunday August 17, 2025 7:03 am PDT by
Last week, Apple released and then pulled a software tool that accidentally contained identifiers for many unreleased devices and chips, according to MacRumors contributor Aaron Perris. His findings included new models of the Studio Display, Apple TV, Apple Watches, Apple Vision Pro, iPad mini, HomePod mini, and more. Here is what was uncovered in the file, according to MacRumors contributor ...
iOS 26 Feature

Here's Everything New in iOS 26 Beta 7

Monday August 18, 2025 11:59 am PDT by
The seventh developer beta of iOS 26 is now available. While we are now in the later stages of the iOS 26 beta cycle, there are still some changes. Below, we outline everything new that we have found in iOS 26 beta 7 so far. Redesigned Blood Oxygen Feature The seventh developer betas of iOS 26 and watchOS 26 include a redesigned Blood Oxygen feature on Apple Watch Series 9, Apple Watch ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max's Internal Design With Metal Battery Allegedly Leaks

Friday August 15, 2025 9:13 am PDT by
Alleged images of the iPhone 17 Pro Max's internal design have surfaced, offering a potential look inside the device before it is announced by Apple next month. The images were shared by the account "yeux1122" this week, in a blog post on the Korean platform Naver. The account aggregates Apple rumors and leaks, so it is likely not the original source of the images, and it is unclear if they...
iPhone 16

No iPhone 18 in 2026, Another Report Claims

Monday August 18, 2025 7:34 am PDT by
Apple is expected to delay the launch of its base iPhone 18 model until spring 2027, marking a major shift in the company's long-established release cycle, according to South Korea's ETNews. The report claims that Apple has informed some of its suppliers that the iPhone 18 will not be part of the September 2026 iPhone lineup. Instead, the company will unveil only higher-end models in the...
Apple Watch Ultra 2 Complications

Apple Watch Reportedly Set to Receive 'Significant Redesign' Next Year

Friday August 15, 2025 1:31 pm PDT by
At least one new Apple Watch model launching next year will feature a "significant redesign," according to Taiwanese supply chain publication DigiTimes. In a paywalled report this week, citing supply chain insiders, DigiTimes claimed that a high-end 2026 Apple Watch model will feature "exterior design" changes, including but not limited to "eight sensors arranged in a ring pattern visible...
apple design award 2025

Apple Announces 2025 Design Award Winners Ahead of WWDC 2025

Tuesday June 3, 2025 10:14 am PDT by
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement. The 2025 Apple Design Award winners are listed below, with one app and one game selected per category: Delight and Fun - CapWords (App) and Balatro (Game) Innovation - Play (App) and PBJ -...