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Apple Unlikely to Directly Enter e-Book Market?
- The e-book market is still rather small, and even if Apple's tablet is a huge hit, it'll be hard to make enough revenue selling e-books to make the huge project -- setting up and running an e-book store -- worthwhile.
- Apple's iTunes music, video, and apps stores are designed as break-even businesses to help sell more Apple hardware, like iPhones, iPods, and Macs.
- There's already a ton of e-book vendors in the App Store that could provide a good-enough e-book shopping and reading experience to fulfill the "help sell more Apple hardware" mission. Better ones are showing up all the time.
- E-book stores that use Apple's iTunes e-commerce platform -- or are standalone e-book apps -- generate a very nice 30% revenue cut for Apple. The company probably wouldn't get enough additional revenue selling e-books on its own to be worthwhile.