Apple Unlikely to Directly Enter e-Book Market?

Silicon Alley Insider reports that Apple is unlikely to create its own "iTunes for e-books" and will instead rely on third parties to deliver e-book content through the existing App Store. An e-book industry source has reportedly indicated that while Apple had contemplated directly offering e-book content several years ago, the plans were scrapped once the company fully grasped how difficult the industry is to navigate.

- The e-book market is still rather small, and even if Apple's tablet is a huge hit, it'll be hard to make enough revenue selling e-books to make the huge project -- setting up and running an e-book store -- worthwhile.
- Apple's iTunes music, video, and apps stores are designed as break-even businesses to help sell more Apple hardware, like iPhones, iPods, and Macs.
- There's already a ton of e-book vendors in the App Store that could provide a good-enough e-book shopping and reading experience to fulfill the "help sell more Apple hardware" mission. Better ones are showing up all the time.
- E-book stores that use Apple's iTunes e-commerce platform -- or are standalone e-book apps -- generate a very nice 30% revenue cut for Apple. The company probably wouldn't get enough additional revenue selling e-books on its own to be worthwhile.

Speculation regarding Apple's role in e-book offerings for its much-rumored tablet computer was renewed by a recent Financial Times report that cited interest in the new device on the part of e-book publishers. Rumors of Apple collecting book manuscripts for publication surfaced in mid-2006 as details of what ultimately became the iPod touch were circulating, although no Apple e-book offerings were ever released.

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
iPhone 14 Pro Purple Side Perspective Feature Purple

Gurman: Apple Considering New High-End iPhone Alongside Pro and Pro Max

Sunday February 5, 2023 6:07 am PST by
Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later. In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro...
ipad air purple

Deals: M1 iPad Air Hits Record-Low Prices at TigerDirect, Starting at $313.99 (48% Off) [Updated]

Saturday February 4, 2023 10:05 am PST by
Online retailer TigerDirect has slashed pricing on the M1 iPad Air in several colors, offering the base 64GB configuration for just $313.99 in Purple and Pink. Note: MacRumors is an affiliate partner with TigerDirect. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. That's a savings of 48% compared to Apple's normal $599.00...
mac studio pink

Apple May Not Launch Updated Mac Studio With M2 Ultra Chip Due to Similarity With Upcoming Mac Pro

Sunday February 5, 2023 6:06 am PST by
A new version of the Mac Studio with the "M2 Ultra" chip is unlikely to arrive in the near future, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that since the upcoming Apple silicon Mac Pro is "very similar in functionality to the Mac Studio," Apple may wait until the release of M3- or M4-series chips to update the machine, or...
webkit vs chromium feature

Google Working on Browser for iOS That Would Break Apple's App Store Rules

Saturday February 4, 2023 1:30 am PST by
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports. The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process. Apple's App Store rules dictate...
Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
top stories 4feb2023

Top Stories: New HomePod Launches, iOS 16.3.1 Coming Soon, and More

Saturday February 4, 2023 6:00 am PST by
This week saw the launch of the final product from Apple's January hardware announcements, with the second-generation HomePod making its way into customers' hands. Other news and rumors this week included signs of an interim iOS 16.3.1 bug fix update in the works as we await a fresh round of beta testing for a more significant iOS 16.4 update, a report on the potential dangers of using...
maxresdefault

Hands-On With Apple's Second-Generation HomePod

Friday February 3, 2023 1:28 pm PST by
Today is the official launch day for the second-generation HomePod that was introduced in January, and we picked one up to compare it to the original HomePod that Apple discontinued in 2021. Subscribe to the MacRumors YouTube channel for more videos. Design wise, the second-generation HomePod looks a lot like the first-generation model, featuring the same rounded design and acoustic mesh...