Apple's Share of U.S. Smartphone Ad Requests Grows, iPhone OS 3.0 Adoption Mixed
In its May 2009 Mobile Metrics report released today, mobile advertising firm AdMob revealed that the iPhone and iPod touch now account for 69% of the U.S. smartphone traffic on its ad network. The figure is up from 59% in April and 50% in March. Worldwide, the iPhone and iPod touch now account for 49% of smartphone ad requests.
In a
separate report issued earlier this week, AdMob disclosed that 44% of iPhone ad requests through its network on Saturday, June 20th came from devices running iPhone OS 3.0, demonstrating significant adoption of the new operating system.
Conversely, only 1% of iPod touch ad requests on that date came from devices running iPhone OS 3.0, signaling the chilling effect of the $9.95 upgrade fee on adoption rates. iPod touch users also have less incentive to upgrade from a feature-based perspective, as many of the high-publicity upgrades found in iPhone OS 3.0 are limited to the iPhone hardware.
As always, readers should note that this data is from a single advertising source (albeit the world's largest) and tracks ad requests, which is only one measure of wireless phone traffic. In fact, in a
separate study of iPhone OS 3.0 adoption rates released this week, one iPhone developer saw up to 80% of its iPhone customers and 50% of its iPod touch customers using iPhone OS 3.0 by this past Monday.
Popular Stories
Earlier today, analyst Ming-Chi Kuo claimed iPhone 14 Pro models will be more expensive than iPhone 13 Pro models. Kuo did not reveal exact pricing, but he said that the average selling price of all four iPhone 14 models will increase by about 15% overall.
While higher prices would be disappointing for customers, it is possible the iPhone 14 Pro and iPhone 14 Pro Max will offer increased...
Apple this week brought back one of the most highly requested features from iOS users since the launch of the iPhone X in 2017: the ability to see your battery percentage directly in the status bar.
Ever since the launch of the iPhone X with the notch, Apple has not allowed users to show their battery percentage directly in the status bar, forcing them to swipe down into Control Center to...
Apple plans to increase the prices of iPhone 14 Pro models compared to iPhone 13 Pro models, according to analyst Ming-Chi Kuo.
Kuo did not reveal exact pricing for the iPhone 14 Pro models. However, in a tweet today, he estimated that the average selling price of the iPhone 14 lineup as a whole will increase by about 15% compared to the iPhone 13 lineup.
In the United States, the iPhone...
With the fifth beta of iOS 16, Apple has updated the battery icon on iPhones with Face ID to display the specific battery percentage rather than just a visual representation of battery level. The new battery indicator is available on iPhone 12 and iPhone 13 models, with the exception of the 5.4-inch iPhone 12/13 mini. It is also available on the iPhone 11 Pro and Pro Max, XS and XS Max, and...
In the latest iOS 16 beta, Apple has updated the status bar battery icon on iPhones with Face ID to display the exact percentage remaining rather than just a visual representation of battery level, and while the change has been largely welcomed, some users are unhappy with the way it has been implemented.
In iOS 15 and earlier, battery percent has not been present on iPhones that have...
Wednesday August 10, 2022 4:08 am PDT by
Sami FathiThe launch of the new iPhone 14 is just a few weeks away, meaning millions of iPhone customers will soon upgrade their existing iPhone or perhaps get an iPhone for the first time. Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo Whether upgrading from an older model or this is your first iPhone, we've rounded up a few tips to help you prepare for the next flagship...
The iPhone 14 and iPhone 14 Pro models are rumored to be available in a refreshed range of color options, including an all-new purple color. Most expectations about the iPhone 14 lineup's color options come from an unverified post on Chinese social media site Weibo earlier this year.
Overall, the iPhone 14 and iPhone 14 Pro's selection of color options could look fairly similar to those of the ...
