Boy Genius Report first broke the story back in October that Apple would begin selling the iPhone at Wal-Marts. The actual date of release appears to be December 28th. Wal-Mart employees are already receiving training on iPhone activation (see photo above). Today, a new report from Boy Genius Report claims that Apple may be reintroducing the 4GB iPhone to be sold at Wal-Mart for only $99 with a two year contract. The site is not entirely confident about the report, so suggests this possibility should be taken with caution.
When Apple originally introduced the iPhone, it came in 4GB and 8GB models. Only a couple of months later, Apple discontinued the 4GB model altogether and dropped the price of the 8GB model. Apple currently sells an 8GB ($199) and 16GB ($299) iPhone with 2 year contract. Aggressive $99 pricing for an entry level iPhone would correlate with comments made by Steve Jobs in October. Jobs said that they needed to continue to be aware of a possible "price umbrella" below the iPhone that competitors may take advantage of. Analysts have suggested that Apple could feasibly sell the iPhone for $99.
It is now mid-July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are now just two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more.
Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, ...
While the monthly and annual prices of AppleCare+ plans for Macs and iPads received a slight increase this week, AppleCare One continues to start at $19.99 per month in the U.S., making the multi-device plan even more valuable.
Launched in July 2025, AppleCare One allows you to cover up to three devices as part of a single subscription for $19.99 per month, and additional devices can be...
After raising prices on all Macs and iPads worldwide last month, Apple increased prices on more products and services on Friday.
Apple has raised prices on Apple Music and Apple One plans around the world, iCloud+ plans in eight countries, and on iPhone models in Japan.Apple Music Now Costs $11.99 as Apple Increases Subscription Prices
Apple Raises iCloud+ Prices in 8 Countries
Apple...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
