Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Cutting Q4 iPhone Production?
Another contributing factor is believed to be the recent economic downturn:
That the firm's iPhone production plans are being revised lower suggests that the global macroecomomic weakness is impacting even high-end consumers, those that are more likely to buy Apple's expensive gadgets, and that no market segment will be spared in this global downturn. This is a negative signal for global demand, in our view.The analyst bases his findings on "recent checks" on the chip industry which supplies parts for Apple's iPhone. The news comes shortly after Apple reported record iPhone earnings capturing 2.3% of the mobile phone market.