TUAW claims that they have heard from an "anonymous Apple reseller" saying that Apple has instructed them to remove all Apple TV displays and literature by September 30th and that there would be a webcast "kick off" on September 30th.
We have not yet heard any verification of this information from any other resellers.
Update: The marketing materials licenses are simply expiring at this date, so this does not mean that Apple TV's are about to be updated.
Wednesday July 8, 2026 10:37 am PDT by Juli Clover
Apple earned its highest number of Emmy nominations to date in 2026, with popular shows like Pluribus, Margo's Got Money Troubles, Widow's Bay, Shrinking, and Slow Horses earning the most nominations. New series Widow's Bay received 19 nominations, while Pluribus was second with 18 nominations.
The five most highly nominated shows are up for best series in their respective categories, and...
The Apple TV 4K hasn't been updated since 2022, and it's due for a refresh. An update is planned for 2026, but Apple is likely going to wait to launch it after Siri AI launches in iOS 27.
Design
Apple TV design updates don't happen often, and that's not changing. The next Apple TV is going to have the same squircle shape as the current model, and it'll continue to be made from a black...
Apple and MLB today released the August schedule for Apple TV's weekly Friday Night Baseball doubleheader.
Friday Night Baseball games are included with an Apple TV streaming subscription at no additional...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
