At the "Let's Rock" media event, Steve Jobs announced that NBC had returned to iTunes after being absent from the online store for almost a year. The removal of NBC shows from iTunes was the result of a very public dispute between the the two companies.
Apple announced in August of 2007 that they would no longer be selling NBC television shows because NBC wanted "double the wholesale price" for each episode. NBC later disputed this claim by saying that they simply wanted flexible pricing. In the end, Apple and NBC were unable to come to an agreement until this week.
After Tuesday's announcement, NBC executives claimed that Apple had conceded to its demands about pricing and packaging shows together. NBC is now offering some catalog titles for $0.99 as well as package deals that could offer customers a bulk discount. Apple's Eddie Cue, however, has since denied that these claims are true. According to Cue, lower prices have always been an option for networks.
"We've never told anyone they can't lower prices," Cue said.
Cue also pointed out that the higher $2.99 price introduced on Tuesday is simply their standard price for High Definition content.
Thursday September 10, 2026 3:58 pm PDT by Juli Clover
T-Mobile will charge customers $5 per month to use iPhone Handoff, an e-SIM feature that allows the same phone number to be used on two separate iPhones.
iPhone Handoff requires carrier support, and at launch, only T-Mobile users in the U.S. and Deutsche Telekom users in Germany will be able to use it.
T-Mobile says customers can use their number across two compatible iPhone models and...
Friday September 11, 2026 4:42 am PDT by Tim Hardwick
Production theater company IMAX has responded in a mixed way to Apple's embrace of a 1:1.4 aspect ratio on the iPhone Duo's inner and outer displays. The boxier ratio happens to be very close to the classic "full-frame" IMAX 1.43:1 aspect ratio, which comes from the geometry of the company's original 15-perforation/70mm film system.
In response to an X post from someone wondering if we'll see...
Wednesday September 9, 2026 10:46 am PDT by Joe Rossignol
At its event today unveiling the iPhone 18 Pro, AirPods 5, Apple Watch Series 12, and more, Apple announced that iOS 27 will be released later this month.
iOS 27 has already been available as a developer beta since June and as a public beta since July, and Apple today said that the update will be released for all users with a compatible iPhone model on Monday, September 14.
iOS 27 is...
