At the "Let's Rock" media event, Steve Jobs announced that NBC had returned to iTunes after being absent from the online store for almost a year. The removal of NBC shows from iTunes was the result of a very public dispute between the the two companies.
Apple announced in August of 2007 that they would no longer be selling NBC television shows because NBC wanted "double the wholesale price" for each episode. NBC later disputed this claim by saying that they simply wanted flexible pricing. In the end, Apple and NBC were unable to come to an agreement until this week.
After Tuesday's announcement, NBC executives claimed that Apple had conceded to its demands about pricing and packaging shows together. NBC is now offering some catalog titles for $0.99 as well as package deals that could offer customers a bulk discount. Apple's Eddie Cue, however, has since denied that these claims are true. According to Cue, lower prices have always been an option for networks.
"We've never told anyone they can't lower prices," Cue said.
Cue also pointed out that the higher $2.99 price introduced on Tuesday is simply their standard price for High Definition content.
Apple today announced the "iPhone Duo," a new kind of iPhone featuring two screens and a foldable inner display.
The two halves of the iPhone Duo connect into a single continuous frame with the same aspect ratio across both displays, and Apple said the transition between open and closed is designed to feel fluid. When fully open, Apple says it is the thinnest iPhone ever made, with an...
Wednesday September 9, 2026 9:10 am PDT by Jordan Golson
Apple's "Surprise and Shine" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the foldable iPhone Duo, the iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4 models, new AirPods 5 earphones, and perhaps some other announcements.
Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...
Wednesday September 9, 2026 10:46 am PDT by Joe Rossignol
At its event today unveiling the iPhone 18 Pro, AirPods 5, Apple Watch Series 12, and more, Apple announced that iOS 27 will be released later this month.
iOS 27 has already been available as a developer beta since June and as a public beta since July, and Apple today said that the update will be released for all users with a compatible iPhone model on Monday, September 14.
iOS 27 is...
