Ad Supported iPhone Games Coming Soon
TechCrunch is reporting that Greystripe, an advertising network for mobile games, will be offering their services to iPhone developers.
Since 2006, Greystripe has distributed free games and apps to over 1,400 different mobile handset models and currently offers a catalog of 800 games. Greystripe allows developers to add pre-roll (before), interstitial, and post-roll (after) ads for use in their games.
This sort of approach appears to be the strategy that iPhone game developer Jirbo is taking. In speaking with Forbes, Jirbo's founder, Jonathan Zweig, said that they "may" consider adding ads to their free apps in the future. If you visit Jirbo's site, it appears this is exactly their strategy as they are already calling on advertisers: "If you want to be part of advertising on the millions of handsets that view Jirbo content each month, send us an email".
For now their strategy is simply to get on as many iPhones as possible with free or inexpensive games [Jirbo Games on App Store].
Jirbo's formula is simple: create applications that build on familiar games and themes, add a dash of whimsy and top with rich graphics.
Jirbo, however, has gained some notoriety amongst iPhone developers after they renamed their applications with leading spaces so they would appear at the top of any alphabetical listing. They have since abandoned that plan.
With Apple's easy App Store upgrade process, Jirbo or other companies could easily integrate ads into existing games by including it future versions.
Republished from Touch Arcade
Popular Stories
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, GameCube, Wii,...
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
Apple Vision Pro, Apple's $3,500 spatial computing device, appears to be following a pattern familiar to the AR/VR headset industry – initial enthusiasm giving way to a significant dip in sustained interest and usage. Since its debut in the U.S. in February 2024, excitement for the Apple Vision Pro has noticeably cooled, according to Bloomberg's Mark Gurman. Writing in his latest Power On...
It was a big week for retro gaming fans, as iPhone users are starting to reap the rewards of Apple's recent change to allow retro game emulators on the App Store. This week also saw a new iOS 17.5 beta that will support web-based app distribution in the EU, the debut of the first hotels to allow for direct AirPlay streaming to room TVs, a fresh rumor about the impending iPad Air update, and...
